Alice Orbelin

Helps growth companies increase sales by creating and implementing Hybrid Smart sales and marketing strategies, processes, and tools.

Train & coach Business Owners, Sales Management & salesteam.

As a Business Coach in Sales & Marketing I help small companies that want to grow to implement sales & marketing strategies that will help them grow.

I have trained student both remote and In person in Social Selling, Digital Selling, Distance Selling, Basic Digital Marketing. I have trained Volvo Cars in Sweden and Norway in Social Content Selling and Distance Selling.

My responsibility was increasing Growth thru coaching, training, follow up and supporting the salesteam of 5 teammembers and close own deals. Worked closely with the Customer Success Team Manager to make sure we ensured high quality delivery.

ProToSell Helps companies that want to outsource parts or all of their activities that accelerate sales such as event support, appointment booking, lead generation, campaigns through analog and digital channels. Increases sales by training and coaching salespeople in:

• Prospecting, appointment booking, sales meetings, and customer satisfaction.
• Using modern and digital methods such as social selling & LinkedIn as a complement to existing sales methodology.
• Transforming customer service teams from order takers to proactive and advisory salespeople.

Helped growing companies increase sales by creating and implementing clear sales and marketing strategies, processes, and tools. With knowledge of modern tools like HubSpot, Mailchimp, Instapage, HootSuite, Woodpecker, etc., it gives me the opportunity to recommend various tools that suit the business's goals and strategies. Helps companies implement marketing and CRM systems with a focus on fact-based measurement. Trains in Inbound Sales, Social Selling with LinkedIn, Key Account Management, Appointment Booking. Bases the training on mental training as it is the foundation for change.

The assignment was to create an efficient sales process for the inside salespeople and increase revenue for each individual and the group as a whole. Personnel responsibility for a team of 5 inside salespeople. Create conditions for the team to reach their goals through clear leadership, goal management, personal and group coaching. Implementation of CRM with a focus on fact-based measurement.

• Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Initiated strategy to drive company growth and increase market share and profitability.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Oversaw business-wide changes to modernize procedures and organization.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Created succession plans to provide continuity of operations during leadership transitions.
• Involved in the recruitment process.
• Personnel responsibility for 20–45 people over the years.
• Brought in large contracts to the company such as IBM Nordics, EMC Nordics, and Samsung Nordics, which accounted for over 20% of revenue.
• Worked with called calling the first 3 month and after that as a Project Leader for 6 month to make sure I understood the business before I got management roles.

Advisor for modern Sales & Marketing

Qualified coaches and delivered coaching to corporate clients. Created the concept One manager One Coach, as I think every manager needs an external coach.

Was involved when the company was started up in Sweden. We were owned by a Danish parent company. I worked both as product manager, buyer, seller and sales and marketing manager. Developed my role as KAM as for the last 3 years I had responsibility for the company's key customers where in the last year I sold for SEK 50 million. Here, however, I learned the importance of not depending on a star salesperson as the company is at risk when the person in question leaves. We sold data accessories to retailers throughout Sweden.

Here I learned to sell B2B. Sold computers to companies and bought in the parts as we built many of the computers ourselves. Here I learned how to negotiate prices, make good needs analyses, manage customer service and support after the purchase and upsell. I was in contact with all our suppliers and purchased everything for several years. Very instructive to sit on both sides.