Katerina Theodorou
Sales & Marketing Manager
Summary
Proven leader in export sales, adept at relationship building and sales strategy development, I significantly increased sales revenue at J. Boutari & Son - Wineries S.A. Expert in market research and promotional sales events, I excel in creating and nurturing client relationships, driving profitable expansion with a keen focus on results. Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
18
18
years of professional experience
Work History
Exports Sales Manager /Business Owner
Nina's Creations
03.2021 - 11.2023
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Organized promotional events and interacted with community to increase sales volume.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Exports Sales &Marketing Manager
ALFA Pastry S.A
03.2014 - 12.2020
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Analyzed sales and marketing data for improved strategies.
- Increased sales revenue by developing and implementing effective sales strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Exports Sales Manager
J. Boutari & Son - Wineries S.A
01.2006 - 12.2013
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Participated in International Exhibitions and Organized and presented wine tastings.
Education
Master of Arts - Leisure & Tourism Management
University of Sheffield
Sheffield, UK2002
Bachelor of Science - Bachelor
City College (University of Sheffield)
Thessaloniki, Greece2001
Skills
- Relationship Building
- Goals and performance
- Verbal and written communication
- Sales Presentations
- Sales strategy development
- Direct Sales
- Market Research
- Marketing strategy
- Promotional sales events
- Sales Targeting
Languages
English, Greek
Native language
German
Intermediate
B1
Dutch
Beginner
A1
Timeline
Exports Sales Manager /Business Owner
Nina's Creations
03.2021 - 11.2023
Exports Sales &Marketing Manager
ALFA Pastry S.A
03.2014 - 12.2020
Exports Sales Manager
J. Boutari & Son - Wineries S.A
01.2006 - 12.2013
Master of Arts - Leisure & Tourism Management
University of Sheffield
Bachelor of Science - Bachelor
City College (University of Sheffield)
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