Summary
Overview
Work History
Education
Skills
Timeline
Generic
Fredrik Wingren

Fredrik Wingren

Marsvägen 4, 181 63 Lidingö, Sweden

Summary

-Top Performer with 15+ years of sales and relationship management experience towards owners, BoD & C-Level both domestic and internationally

-5+ years leadership experience

-High energy process & data-driven Sales-Leader with excellent network, interpersonal, recruiting, communication and negotiation skills

-Self-starting market maker, positive and contributing team member

Overview

21
21
years of professional experience

Work History

Regional Director Sweden & Norway

Frends Ipaas
08.2023 - Current
  • VP of Sales/General Manager Sweden & Norway, part of GMT and reporting to Group CEO and owner Triton Private Equity
  • Restructuring Sales Team hiring, training and building high-performing team of sales representatives.
  • Delivery One-off sales: Increased from €26,000 to €793,172, representing a 2,951% growth.
  • Sum New MRR: Grew from €102,550 to €787,587, a 667% increase.
  • Logos Signed: Jumped from 6 to 39, reflecting a 550% increase
  • Boosting conversion by effective supervision of entire sales department with 9 direct resport and 6 dotted line (Partner, Direct, KAM, Presales, Marketing, Delivery).
  • Introducing Benchmarks, Quotas, ABM and Challenger/Meddpicc Sales Methodology

Sales Manager NetSuite Nordics

Oracle
11.2021 - 08.2023
  • First Sales Manager outside UK to make Club delivering 140% on Quota
  • Influenced 38 net new logos with 6 direct reports
  • Independently sourcing and hiring 3 new reps growing the team headcount FY23

Account Executive NetSuite

Oracle
04.2019 - 11.2021
  • Identifying, Prospecting and Closing 17 Net New ERP Logos in Swedish and Danish Scale-Up Community in 24 Months
  • #1 Performer in the Nordics out of 15 Sales Reps
  • First Nordic Sales-Rep to overachieve on Quota and Recipient of the Oracle "Triple A" Application Achievement Award
  • #7 Sales Rep in EMEA out of 250+ based on net new ARR
  • Signed Voi Technogy, BookBeat, Nextory, Bim Object, Scandinavian Risk Solutions, Sharkmob, AirTame, Nextory, Consingor/Unifaun, Quinyx, Tibber, Real-Estate Group, Zimpler, Raw Fury, Amuse IO, Mindler AB influenced Tink AB & Link Mobility
  • Coached and Managed AE's and BDR's on data-driven Prospecting and Closing
  • Initiator of Successful partnership with www.breakit.com and Speaker at 400+ attendees SaaS Summit
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Used coordination and planning skills to achieve results according to schedule.

Sales Executive

Barium AB
05.2017 - 04.2019
  • Hired as a key member of new turnaround strategy based on a land and expand strategy.
  • 600 % pipeline increase.
  • Deals closed include Bosch Siemens Home Appliances (UI case), Staples, Sandvik etc.
  • Https://www.barium.se/webinar-rpa-processautomatsering-31maj-2018.

Sales and Business Development Director Nordics

Diligent Boards Ltd
09.2015 - 04.2016
  • Taking in Company´s first Norwegian account Scatec Solar http://diligentnordics.com/webinar-med-sophie-persson/.
  • Exploring the Nordics determining whether to set up regional office.
  • Owning the regional budget in terms of revenue, marketing budget and growth strategy.
  • Running the business in the most profitable, efficient, and timely manner possible.
  • Gained insight in how Board Members reason, prioritise and make decisions

Sales Manager

OpusCapita AB
12.2014 - 08.2015
  • Sales management, hunting new accounts, development, recruiting closing Siemens as a Major Account.
  • Transferred on-prem OpusCapita Treasury Management client onto the new SaaS Cloud platform
  • Ensured accurate forecast of performance utilizing pipeline and forecasting process.

Sales Director

Traxpay AG
01.2013 - 11.2013
  • Disruptive Startup in B2B payment sector, SaaS model,
  • Built Business Plan and Pipeline helping Secure 15 MUSD investment from Commerzbank and Software AG https://www.finextra.com/newsarticle/26485/commerzbank-incubator-leads-15m-investment-in-b2b-commerce-platform-traxpay

International Sales Manager

CMS, Intrum AG
12.2012 - 11.2013
  • B2B sales both KAM and new sales, Targeting Blue Chip companies in German Speaking Europe.
  • Starting up Cross-Border Collaboration within International Sales -Deploying Challenger Sales Methodology to Swiss Market

Export Sales Manager

CMS, Intrum AB
03.2011 - 12.2012
  • Closing amongst others Tetra Pak, SOBI, Spotify
  • PnL responsibility for International Service line New Sales coaching 8 direct sales
  • Conceptualising and Streamlining Intrum´s International offering alongside GMT.
  • Promoting our Services inwards throughout the 22 International Offices and outwards in Northern Europe first Nordic Rep to be sent on EMEA deployment

Key Export Sales

Intrum AB
09.2008 - 03.2011
  • Europe's leading Credit Management Services (CMS) company supplying
  • B2B sales both KAM and new sales, serving exporting companies in Nordic region
  • Independently prospecting and closing business with several listed companies -Exceeding Sales Budgets leading to Promotion

Investment Broker

Verdispar Securites
01.2008 - 09.2008
  • Highly competitive environment with strong sales focus and weekly evaluation undergoing extensive pitch training
  • Independently initiating and closing businesses both in and outside of office
  • Closing firms largest transaction 2Q of 2 million SEK

Certified Financial Advisor

Exceed AB
08.2006 - 12.2007
  • Advising on and constructing clients investment portfolio's selling mutual funds, hedge funds, structured products and investment bonds.
  • Annual, monthly and weekly sales goals with monthly evaluation.
  • Promoted from junior to associate in record time of five months.
  • Largest transaction made by junior staff 5 million SEK placement structured bonds

CEO

Göteborgs Nation
06.2004 - 06.2005

Position of Trust

  • Responsibilities included representing, organizing and coordinating an organization consisting of 1700 members.
  • Managing seventy volunteers, organized in twenty different profit centres.
  • During my year as head the organization produced a record turnover of 5 Million SEK (£450k).

Education

Bachelor of Business Administration - Corporate Finance and Accounting

School Of Economics, Lund University
Lund
2006

Bachelor of Business Administration - Finance

Singapore Management University
Singapore
2005

Diploma of Higher Education - Italian

Dilit international house
Rome
2000

A-Levels - Social Science

Hvitfeldtska Gymnasium
Gothenburg
1999

Skills

  • Sales closing
  • Contract Negotiation
  • Sales Strategies
  • Goals and performance
  • Improvement planning
  • Strong time management
  • Coaching
  • Territory Management
  • Sales expertise
  • Prospect targeting
  • Positioning
  • Social media engagement
  • Business development and planning

Timeline

Regional Director Sweden & Norway

Frends Ipaas
08.2023 - Current

Sales Manager NetSuite Nordics

Oracle
11.2021 - 08.2023

Account Executive NetSuite

Oracle
04.2019 - 11.2021

Sales Executive

Barium AB
05.2017 - 04.2019

Sales and Business Development Director Nordics

Diligent Boards Ltd
09.2015 - 04.2016

Sales Manager

OpusCapita AB
12.2014 - 08.2015

Sales Director

Traxpay AG
01.2013 - 11.2013

International Sales Manager

CMS, Intrum AG
12.2012 - 11.2013

Export Sales Manager

CMS, Intrum AB
03.2011 - 12.2012

Key Export Sales

Intrum AB
09.2008 - 03.2011

Investment Broker

Verdispar Securites
01.2008 - 09.2008

Certified Financial Advisor

Exceed AB
08.2006 - 12.2007

CEO

Göteborgs Nation
06.2004 - 06.2005

Bachelor of Business Administration - Corporate Finance and Accounting

School Of Economics, Lund University

Bachelor of Business Administration - Finance

Singapore Management University

Diploma of Higher Education - Italian

Dilit international house

A-Levels - Social Science

Hvitfeldtska Gymnasium
Fredrik Wingren