Jonatan Hermansson
Sweden, Malmo
Summary
Performance-oriented Regional Manager bringing extensive experience in strategic planning, market development and growth.
History of improving revenue, creating and maintaining a large network of B2B clients across several markets.
Background in Visual Merchandising, creating and implementing brand guidelines and retail design concepts in the Nordics and other key markets.
Overview
7
7
years of professional experience
Work History
Regional Sales Manager - Norway, Sweden & Iceland
GUBI A/S
02.2021 - Current
- Account manager and key contact person, development and driving revenue of existing and new clients. Working with both wholesale- and contract partners.
- Quarterly reviews with clients, presenting product & campaign roadmap. Negotiating commercial terms.
- Successful implementation of partner program. Maintaining brand- & visual guidelines through frequent visits.
- Assisting dealers in collaborative relationships with product knowledge, service and expertise.
- YoY sales growth for regions managed:
- Iceland: 2020 - 2021: 41% - 2021 - 2022: 142%
- Norway: 2020 - 2021: 11% - 2021 - 2022: 16%
- Sweden: 2021 - 2022: 20%
Visual Merchandiser
GUBI A/S
10.2019 - 02.2021
- GUBIs first VM. Created visual in-store- and brand guidelines.
- Implementation of guidelines and branded spaces at key retail partners in Nordics and international accounts.
- Enhanced overall brand appearance and sales by careful consideration to products displayed and in-store location.
- Structured displays to promote products in alignment with corporate sales objectives and new product launches.
- Completed brand spaces followed up with in-store staff meetings for brand presentation and product training.
Sales Assistant - Modern Design
Magasin Du Nord
02.2017 - 09.2019
- Responsible for categories furniture & lighting. Including well known brands e.g. &Tradition, MENU, HAY, Muuto, Ferm Living & GUBI.
- Responsibilities included implementation and maintenance of branded spaces, inventory management and ordering.
Education
Diploma - 30 Credits - Business Administration - Course
Lunds Universitet
Lund, Sweden06.2019
High School Diploma - Business Economics
Jensen Gymnasium
Malmo, Sweden 07.2018
Skills
Partner Assessment
Interpersonal Skills
B2B & B2C
Negotiation Skills
Account Management
Branding & Retail
SalesForce & PowerBI
Microsoft Office Package
Languages
Swedish
Native language
English
Proficient
C2
Danish
Advanced
C1
Norwegian
Upper intermediate
B2
Timeline
Regional Sales Manager - Norway, Sweden & Iceland
GUBI A/S
02.2021 - Current
Visual Merchandiser
GUBI A/S
10.2019 - 02.2021
Sales Assistant - Modern Design
Magasin Du Nord
02.2017 - 09.2019
Diploma - 30 Credits - Business Administration - Course
Lunds Universitet
High School Diploma - Business Economics
Jensen Gymnasium
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