Zoya Wahaj
Product Designer
Stockholm
Summary
Creative Accessories Designer with 10+ years of experience in jewelry and fashion accessories. Co-founder of a successful brand with a strong aspirational style. Expert in trend-driven design, collection development, and supplier collaboration. Passionate about women’s fashion and creating stylish, accessible products for global markets.
Overview
15
15
years of professional experience
Work History
Freelance Accessories & Event Designer
01.2018 - Current
- Designed bespoke fashion accessories and visual styling elements for private clients and events.
- Developed concepts from mood boards to final styling using Adobe Photoshop and Illustrator.
- Balanced aesthetic appeal with practical constraints like cost, timelines, and client expectations.
Co-Founder & Designer
Juwelene
01.2012 - Current
- Led concept, design, and development of trend-led jewelry and small accessories for fashion-conscious women.
- Researched global trends and consumer insights to create seasonal collections with commercial relevance.
- Coordinated production with suppliers in Asia to ensure quality, cost-efficiency, and timely delivery.
- Drove brand visibility through digital channels, expanding customer base across Sweden and internationally.
- Created mood boards, visual presentations, and marketing content to communicate brand story and design vision.
English Teacher
Roots School System
01.2023 - 01.2024
- Designed and delivered engaging lessons, demonstrating leadership, communication, and adaptability.
- Managed classroom dynamics and supported the creative development of young learners.
Design Intern
Moin Jewellers
06.2010 - 08.2010
- Supported senior designers in gemstone selection, gradation, and commercial jewelry design.
- Gained hands-on experience in customer service, retail operations, and product styling.
Education
Currently studying - UX Design
Hyper Island
12-2025
Graphic Design Certificate -
Litplus
01.2020
BS (Hons) - Jewelry Design & Gemology
Pakistan Institute of Fashion & Design
01.2012
High School Diploma - Fine Arts & English Literature
Kinnaird College
01.2008
GCE O Level -
University of Cambridge
01.2006
Skills
- Collection building
- Seasonal mood boards
- Concept development
- Accessory styling
- Adobe Photoshop
- Adobe Illustrator
- AutoCAD
- Supplier communication
- Cost awareness
- Prototyping
- Quality control
- Jewelry making
- Sawing
- Soldering
- Sand casting
- Hand-finishing
- Team player
- Proactive
- Excellent communicator
- Adaptable
- Detail-oriented
Timeline
English Teacher
Roots School System
01.2023 - 01.2024
Freelance Accessories & Event Designer
01.2018 - Current
Co-Founder & Designer
Juwelene
01.2012 - Current
Design Intern
Moin Jewellers
06.2010 - 08.2010
Graphic Design Certificate -
Litplus
BS (Hons) - Jewelry Design & Gemology
Pakistan Institute of Fashion & Design
High School Diploma - Fine Arts & English Literature
Kinnaird College
GCE O Level -
University of Cambridge
Currently studying - UX Design
Hyper Island
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