Yelena Rogachyova
Istanbul
Summary
Natural team-builder with extensive experience in parts operations and marketing, business development & designing the processes in aftermarket
Overview
15
15
years of professional experience
Work History
Business Line Manager PSD
Turkiye & Azerbaijan, Georgia
12.2024 - Current
- Responsible for the sustainable profitable growth, development and growth of Parts & Services business in the region
Business Line Manager PSD
Turkiye & Middle East
12.2022 - 12.2024
- Responsible for the development and sustainable profitable growth of Parts & Services in Georgia, UAE, Saudi Arabia, Oman, Egypt, Jordan, Qatar.
Marketing Campaigns Lead PSD
Epiroc Rock Drills AB
07.2022 - 11.2022
- Parts & Services Department Special Marketing activities to boost sales globally
- OSMI sales coordination
- Special marketing projects (Service Agreements outsourcing etc)
Inventory Task Force
OSM Project Lead PSD
05.2021 - 07.2022
- Finding all possible avenues to sell global obsolete items.
- In this role I was a part of Marketing & Parts Operations team in PSD with the focus on leading Global & regional OSM sales campaigns.
- Regular follow-up meeting with CC to boost local OSM sales and eliminate stock globally as only support in utilizing all opportunities of OSM sales.
- Cooperation with external partners, global resellers, dealers, OEMs (parts offer to CC and DC scrapping request pre-analysis).
- Designing of OSM related procedures and processes in PSD.
- Detailed analysis of high-value parts (freest sales history demand).
- PC planned part matching with global obsolete scope.
- CC-to-CC-to-customer obsolete items sales initiation (proactive offers).
PSD Sales and Marketing Manager
Epiroc Central Asia
06.2018 - 04.2021
- Managing PSD sales team and leading PSD marketing strategy in a region.
- Responsible for communication with key Epiroc Central Asia accounts and PSD campaigns, supporting and training PSD sales team.
- Managing price list setup, discounting strategy, pricing settings, quotations.
- Market analysis and collaboration with marketing and communication departments.
- Development of key marketing initiatives to boost parts and customer engagement in reman and midlife sales in a region.
- Responsible for PSD inventory
- Responsible for Epiroc Central Asia sales forecasting and budgeting.
- Support in Epiroc business development in Kazakhstan, Kyrgyzstan, and Tajikistan.
Spare Parts Sales Engineer
Epiroc Central Asia LLP, Astana
10.2013 - 06.2018
- Analyzing parts and field service needs of customers running Atlas Copco equipment.
- Proposing applicable decisions in order to keep efficient operation of equipment.
- Preparing quotations/technical proposals.
- Conducting business development related activities, responsible for market analysis (in total).
- Selling various service products such as training, rebuild & remanufacturing.
- Preparing and maintaining parts supply contracts (direct sales, indent consignment).
- Growing relationships with external suppliers (oils, engine parts etc.).
- Provide semi-complex answers to spare parts inquiries using resources such as team, factory ‘B’ distribution center parts book drawings, bill of materials, and plans.
- Responsible for 32 Customer Accounts.
- 30% Net Sales growth within the region for responsibility for the period of 2016-2018.
Office Administrator
Atlas Copco Central Asia LLP, Karaganda
12.2011 - 10.2013
- Supervising execution of Service Manager’s orders and instructions.
- Controlling endorsement and approval of documents, invoice review and processing.
- Coordinating administrative agreements, responsible for branch suppliers relations.
- Organizing and providing support for meetings & events visas, hotel tickets, etc.
- Translating official documents and technical manuals into English & Russian, simultaneous interpreting for company management & guests during meetings of different level.
Travel Specialist
Tourist company EURO-TOUR, Karaganda
12.2010 - 12.2011
- Making travel bookings & selling travel packages.
- Developing travel itineraries, Marketing tour packages to customers.
- Negotiating travel deals with airlines and hotels, taking part in exhibitions and fairs.
- Processing payments, issuing receipts, confirming customer travel and accommodation.
- Visa processing services for incoming guests and outgoing tourists.
Engineer in Health and Safety Department
ArcelorMittal Kazakhstan JSC, Temirtau
08.2010 - 12.2010
- Technical translations, simultaneous translations.
- Working with business correspondence.
- Conducting Health and Safety trainings & inductions.
- Supervising Health and Safety Engineers activity in shops.
- Reporting of workplace injuries and PPE use.
- Working with IRC representatives during health and safety standards conformity audits (assisting, interpreting, visiting shops, writing daily reports and etc.).
Education
Bachelor of Science - Social Sciences, International Relations
Buketov Karaganda State University
Karaganda07.2010
Bachelor of Science - Economics (Services), Business Valuation
Karaganda State Industrial University
Karaganda03.2013
Skills
- Languages skills: Russian (native), English (advanced), Spanish (intermediate), Kazakh (intermediate), Turkish (pre-intermediate), French (pre-intermediate)
- Social/Organizational skills and competence: Leading teams, negotiation and public presentations, change & project management; organizing trainings and events, team-building skills, goal-oriented, communicative, hard-working, able to work independently and to be a team player
- Experienced with MS Projects and BPCS
- Artistic skills & hobbies: Singing, playing piano, learning languages, reading, travelling
- Valid Category B driving license
Timeline
Business Line Manager PSD
Turkiye & Azerbaijan, Georgia
12.2024 - Current
Business Line Manager PSD
Turkiye & Middle East
12.2022 - 12.2024
Marketing Campaigns Lead PSD
Epiroc Rock Drills AB
07.2022 - 11.2022
Inventory Task Force
OSM Project Lead PSD
05.2021 - 07.2022
PSD Sales and Marketing Manager
Epiroc Central Asia
06.2018 - 04.2021
Spare Parts Sales Engineer
Epiroc Central Asia LLP, Astana
10.2013 - 06.2018
Office Administrator
Atlas Copco Central Asia LLP, Karaganda
12.2011 - 10.2013
Travel Specialist
Tourist company EURO-TOUR, Karaganda
12.2010 - 12.2011
Engineer in Health and Safety Department
ArcelorMittal Kazakhstan JSC, Temirtau
08.2010 - 12.2010
Bachelor of Science - Social Sciences, International Relations
Buketov Karaganda State University
Bachelor of Science - Economics (Services), Business Valuation
Karaganda State Industrial University
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