Yasamina Gulen
Stockholm
Summary
Customer-focused professional with over 10 years of experience in customer relationship management, marketing, sales, and project management. Proven track record in building and maintaining strong customer relationships and delivering exceptional service.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
Work History
INTERNATIONAL PROJECT MANAGER - EUROPE & ASIA
Nordic Retail Group AB
Stockholm, Stockholm County
03.2020 - 06.2024
- Directed marketing strategies to boost brand awareness and customer acquisition.
- Coordinated campaigns aligned with objectives, optimizing performance and ROI via data analysis.
- Managed project risks and ensured quality standards.
- Led teams to achieve goals through collaboration and efficiency.
- Grew client's user base from 500 to 5,000 in 2 years through strategic marketing and product enhancements.
- Planned and monitored projects, consistently meeting or exceeding expectations.
- Developed and managed budgets, optimizing resources and planning growth-focused revenue strategies.
- Created marketing content and resources to improve activity promotion.
- Increased client base by devising and leading social media paid marketing strategy.
- Designed marketing strategy to define goals, objectives and target demographics.
MARKETING MANAGER - NORDIC & UK
TP Vision
Stockholm, Stockholm County
08.2019 - 03.2020
- Led marketing campaigns from strategy to deployment, including budget management and performance analysis.
- Cultivated partnerships with industry leaders, agencies, vendors, and influencers to drive business growth.
- Developed targeted Facebook and Google Ads, leading to 10% increase in sales and surpassing targets.
- Managed client meetings to set project goals, deliverables, and reporting.
- Enabled Nordics' largest retailer to implement innovative TV feature, overcoming previous restrictions and enhancing customer experience.
MARKETING ANALYST
Accenture
Stockholm, Stockholm County
09.2018 - 08.2019
- Monitored and reported on key KPIs such as conversion rates, website traffic, and social media engagement.
- Conducted competitive analysis and benchmarking to guide strategic decisions.
- Increased followers by 30% and improved interactions by 25% over 3-month period through targeted campaigns focused on audience engagement."
DIGITAL CONTENT MANAGER
Åhlens
Stockholm, Stockholm County
09.2017 - 09.2018
- Monitored and reported on key KPIs such as conversion rates, website traffic, and social media engagement.
- Conducted competitive analysis and benchmarking to guide strategic decisions.
- Increased followers by 30% and improved interactions by 25% over 3-month period through targeted campaigns focused on audience engagement.
EVENT MANAGER
Friends Arena
Stockholm, Stockholm County
08.2016 - 08.2017
- Planned and managed 20+ large-scale events, handling scope, logistics, and budget.
- Oversaw venue selection, transportation, and catering for 500+ attendees, ensuring seamless execution.
- Monitored event execution, achieving 95%+ client and attendee satisfaction through effective problem-solving.
STORE MANAGER
The Body Shop
Stockholm, Stockholm County
08.2011 - 08.2016
- Oversaw daily store operations and managed 15+ employees.
- Trained and developed staff, improving team performance and customer satisfaction.
- Managed budgeting, financial planning, and met store budget goals.
- Implemented in-store promotions, boosting sales during key periods.
- Collaborated with marketing teams to increase foot traffic and store visibility.
- Managed merchandising and store layout to enhance sales.
- Analyzed sales performance to identify growth opportunities.
- Contributed to social media and local advertising to increase store engagement.
- Ensured excellent customer service, maintaining high satisfaction.
- Drove marketing initiatives to boost store traffic and performance.
Education
Bachelor in Business Administration - Marketing
Stockholm Business School
01.2015 - 04.2018
Skills
- Project and time management
- Leadership, cross-cultural communication, and multinational team management
- Client relationship management and customer satisfaction expertise
- Development of marketing strategies, including SEO and SEM
- Staff training, development, and customer service excellence
- Budget management, and expertise in product, brand, advertising, and digital marketing
Languages
English
Advanced
Turkish
Native
Swedish
Native
Kurdish
Native
German
Upper intermediate
French
Advanced
Norwegian
Intermediate
Accomplishments
Earned Nova Talent recognition through a rigorous evaluation process, joining the top 3% in a merit-based network for career development and connections.
Timeline
INTERNATIONAL PROJECT MANAGER - EUROPE & ASIA
Nordic Retail Group AB
03.2020 - 06.2024
MARKETING MANAGER - NORDIC & UK
TP Vision
08.2019 - 03.2020
MARKETING ANALYST
Accenture
09.2018 - 08.2019
DIGITAL CONTENT MANAGER
Åhlens
09.2017 - 09.2018
EVENT MANAGER
Friends Arena
08.2016 - 08.2017
Bachelor in Business Administration - Marketing
Stockholm Business School
01.2015 - 04.2018
STORE MANAGER
The Body Shop
08.2011 - 08.2016
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