Wilson Manase
London/Stockholm
Summary
An Afro European Business Development and Digital Marketing specialist. Bestway was a pivot role from finance to FMCG to collaborate with the largest independent wholesaler in UK , while concurrently spearheading digital campaigns for CCEP and PepsiCo as part of a supplier-sponsored initiative. I have a proven record scaling up a business or organisation, identify sales leads, pitch goods or services to new clients and maintain excellent working relationships. Delivering 8% growth at current role. Priority-driven offering over 15 years experience presenting at major sales meetings and appointments and defining sales strategies.
Overview
20
20
years of professional experience
Work History
Digital Consultant
Bestway - Coca Cola/ PepsiCo Sponsored Role
01.2023 - Current
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience so 11% CVR uplift.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Conducted market research and competitor analysis to inform search marketing strategies saw 6% uplift.
- Developed engaging content for social media platforms, resulting in higher user engagement rates.
- Leveraged video content that showcased company products/services effectively.
- A-B tested ad campaigns to optimize performance and drive improved ROI uplift by 27%.
- Identified growth opportunities and developed initiatives to increase market share.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Boosted online sales through targeted email marketing campaigns and personalized messaging.
- Increased website traffic by implementing effective search engine optimization strategies improved product discovery by *%.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Managed affiliate program relationships, fostering strong partnerships that drove revenue growth.
- Enhanced mobile app user experience by streamlining navigation and improving functionality based on usability testing feedback.
- Developed innovative digital marketing strategies, staying ahead of industry trends and competitors'' tactics.
Performance Marketing Manager
Positive Response Marketing
01.2021 - Current
- Deployed high-performing digital marketing campaigns, growing brand sales and awareness
- Used exceptional communication and relationship-building skills to network effectively and productively
- Created and delivered campaigns in line with targeted marketing strategy, ensuring first-class quality standards across all platforms
- Managed customer communications across social media channels, maintaining professional brand style and voice
- Closely monitored campaign performance, adapting, innovating and optimising current marketing methods
- Demonstrated outstanding working knowledge of PPC, CRO, SEO and SEM techniques for complete marketing coverage
- Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
Business Development Director
Homeswitch.uk
07.2020 - Current
- Started my own energy savings website go generate a passive income after leaving veriform
- Worked closely with FreePriceCompare operations team facilitating smooth delivery of projects, increasing efficiency
- Used creative copywriting to develop engaging and compelling copy for marketing material and promotions
- Owned marketing campaigns from initial scope through execution and refinement
- Created reports on matters such as sales, budgets, click through rates and sign-ups for analysis.
CONSULTANT eMPLOYABILITY
Shaw trust
03.2021 - 01.2022
- Enhanced candidates' potential to find employment through digital transformation
- Helped develop CRM that matched clients to open positions based on skills and work requirements
- Developed job lead generation funnel in order to increase placements
- Reduced expenses by analyzing compensation policies and implementing competitive programs while ensuring adherence to legal requirements
- Achieved 175% target
- GDPR compliant.
Head Of Sales Operations
Veriform
05.2019 - 07.2020
- Successfully implemented SEO /PPC, in house email sales as well as bringing in online Affiliates
- Emailed 18 million emails personally achieving 4 x ROI
- Increased site traffic through targeted marketing and social media campaigns
- Ensured consistent adherence to FCA regulations and legislation and maintain GDPR compliance
- Coordinated with Sales teams to ensure the effective implementation of marketing campaign
- Generated £240k in annual savings by implementing new procurement process and reducing wasted resources.
Sales Director
Hart New Media (later sold to) TPL Media
09.2015 - 04.2018
- Developed lead Generation and sales funnels for eCommerce brands
- Getting average 2.5times ROI
- Launched a property crowd funding site raised £1million and crypto ICO sold Hart New Media to TPL Media
- Strengthened profit opportunities by effectively managing time/resources to meet sales objectives
- Elevated new business by 21 clients, implementing effective networking strategies
- Recruited, interviewed and hired people adding value, skills and experience to sales team
- Supervised, coached, and mentored 5-members of staff.
Business Development Director
Credit Rating Office
06.2012 - 08.2014
- Responsible for owning the end-to-end online sales journey with a focus on user experience, revenue, forecasting, acquisition and customer retention
- Led to a strong entry of the start-up brand reaching over 5k monthly sales by Q4 £1million revenue
- Conducted market research and analysis to identify business opportunities, dramatically increasing expansion
- Developed, maintained and deepened strategic partnerships with agencies, vendors and Industry leaders
- Tested and optimised organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns
- Created reports on matters such as sales, budgets, click through rates and sign-ups for analysis.
Head of Marketing
Adaptive Affinity - Vertrue
09.2007 - 04.2012
- Managed budget of £6-700k monthly plus team of 6 all with great careers now
- Saw turnover from £300k to £13.5m
- 5000 monthly credit report sales target yet I delivered 60,000+ sales a month
- Signed inventory partnerships with Facebook, Google, Yahoo, Amazon, Microsoft to name a few
- Led staff and external agencies to develop products and promotions, analyse sales, manage trade shows, purchase media, provide creative services, and conduct PR
- Boosted advert exposure by negotiating rates and magazine placements.
Customer Sales Representative
RBS Gradate -Churchill Insurance
03.2004 - 11.2006
- Top 5 performer with over 200 staff, putting me in the 2.5 percentile, my career end goal was and is to be in the 1%
- Consistently met and exceeded sales goals.
Education
Bachelor of Arts - Human Science
University of Durham
Durham UK01.2006
Skills
- Customer Relationship Management
- Customer Care
- Data management
- Forecasting
- Insurances
- Media Buying
- Email Marketing
- Lead Generation Data
- Exhibition Specialist
- Affiliate Marketing
- Content Marketing
- Social Media Marketing
- Direct face to face communicator
- Simplifying complex ideas to others
- Corporate business development
- B2B Marketing
- High-volume portfolio growth
- Winning new business
- Team growth
- B2B Communication
- Effective customer communication
- Demand forecasting
Accomplishments
- Adaptive Affinity Limited was the heaviest online display advertiser in the Finance category from September 2010 with nearly 382 million monthly display ad impressions, and reaching more than 57 percent of the 41.8 million unique internet users who were exposed to online display ads in the UK in September. Virtually 100 percent of campaigns from Adaptive Affinity were for QuickCreditScore.co.uk. (source Comscore.com)
- Durham University student Wilson Manase, 19, has dreamed up a way to harness children's spending power over the internet . . . a "pay-as-you-go" credit card for under-18s. Kisa forruuner to Osper kids bankk account. (source Channel 4 and chroniclelive.co.uk)
Timeline
Digital Consultant
Bestway - Coca Cola/ PepsiCo Sponsored Role
01.2023 - Current
CONSULTANT eMPLOYABILITY
Shaw trust
03.2021 - 01.2022
Performance Marketing Manager
Positive Response Marketing
01.2021 - Current
Business Development Director
Homeswitch.uk
07.2020 - Current
Head Of Sales Operations
Veriform
05.2019 - 07.2020
Sales Director
Hart New Media (later sold to) TPL Media
09.2015 - 04.2018
Business Development Director
Credit Rating Office
06.2012 - 08.2014
Head of Marketing
Adaptive Affinity - Vertrue
09.2007 - 04.2012
Customer Sales Representative
RBS Gradate -Churchill Insurance
03.2004 - 11.2006
Bachelor of Arts - Human Science
University of Durham
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