Wenfang Geng
Sollentuna
Summary
Marketing professional with extensive experience at Chematur Engineering AB, specializing in B2B marketing and event management. Demonstrated success in enhancing brand visibility through innovative campaigns and effective digital communication strategies. Proficient in Adobe Suite and experienced in team collaboration, resulting in significant improvements in client engagement and event performance.
Overview
13
13
years of professional experience
Work History
Marketing and Sales Coordinator
Chematur Engineering AB
Karlskoga
03.2021 - Current
- Deliver end‑to‑end B2B marketing and event activities, with full operational responsibility from planning and coordination to execution and follow‑up
- Coordinate B2B marketing campaigns in alignment with sales priorities and broader business objectives
- Plan and manage client events, workshops, conferences, and trade‑show participation, including logistics, materials, vendor coordination, and on‑site support
- Develop and manage sales and campaign‑facing marketing materials, including presentations, brochures, sales decks, and digital and print assets
- Act as the primary coordination point between sales, management, and external partners, such as design agencies, print houses, and event suppliers
- Support go‑to‑market initiatives and technology‑focused communication through structured customer engagement activities
- Monitor and analyze event performance, translating insights into improvements for future initiatives
- Manage and update digital communication channels, including website, newsletters, and LinkedIn.
MARKETING MANAGER
Bank of Jiangsu
Nanjing
03.2016 - 02.2017
- Planned and executed marketing campaigns and customer communication initiatives
- Coordinated promotional activities and brand materials
- Supported in digital marketing
Marketing & Visual Communication Designer
Suning
Nanjing
06.2013 - 03.2016
- Delivered visual communication and advertising design for online and offline channels
- Planned and executed advertising campaigns and digital marketing assets
- Developed brand visual guidelines and promotional materials
- Executed and managed shopping mall visual merchandising (VM), including solution screening, on-site coordination, supplier management, and quality control
- Collaborated with marketing managers, copywriters, and external agencies
- Excellent Employee, 2015
Education
MSc - Sustainable Design
Aalborg University Copenhagen
Copenhagen07-2019
BA - Advertising And Digital Communication
Nanjing University Of Posts & Telecommunication
Nanjing, China06-2013
Skills
- Adobe suites (Photoshop, Illustrator, etc)
- B2B marketing
- Event management
- Campaign coordination
- Digital communication
- Visual merchandising
Languages
- English(Advanced)
- Chinese (Native)
- Swedish(C)
Timeline
Marketing and Sales Coordinator
Chematur Engineering AB
03.2021 - Current
MARKETING MANAGER
Bank of Jiangsu
03.2016 - 02.2017
Marketing & Visual Communication Designer
Suning
06.2013 - 03.2016
MSc - Sustainable Design
Aalborg University Copenhagen
BA - Advertising And Digital Communication
Nanjing University Of Posts & Telecommunication