Warsame Elmi
Spånga, Stockholm
Summary
Dedicated and goal-oriented Digital Marketing and CRM Specialist with over 9 years of experience in web content management and more than 2 years working with data-driven methods. I have strong analytical skills, and attention to detail. My ability to collaborate across functions strengthens team cohesion and drives better business outcomes. I am passionate about using advanced CRM tools and data analysis to develop successful loyalty programs and build long-term customer relationships.
Overview
13
13
years of professional experience
Work History
CRM Specialist
DEKRA Sweden
02.2023 - Current
- Developed customer journeys and marketing strategies through direct mail, SMS, and email for both corporate and individual clients, leading to noticeable increase in customer retention
- Managed digital ecosystems including SEO, SEA, Google Business Profile, and Google Analytics
- Responsible for reporting and analyzing campaign results against set goals and suggesting improvements.
Marketing Automation Specialist
Bonnier News
02.2022 - 06.2023
- Designed and implemented marketing automation workflows, along with conducting data analysis, which led to improved lead conversion rates
- Configured, tested, and maintained email campaign flows in Eloqua, resulting in better open rates
- Managed content and campaign execution, increasing engagement in email campaigns
- Implemented A/B testing to optimize campaign strategies.
Marketing Automation Specialist Intern
Centra
02.2021 - 05.2022
- Managed content and built workflows
- Created landing pages and managed campaigns, leading to improved lead generation.
Marketing Automation Intern
IgoMoon AB
03.2020 - 05.2020
- Managed content and built workflows to enhance customer experience.
Video Reporter
SVT
04.2018 - 08.2018
- Produced news segments that garnered significant attention
- Worked as a reporter and video editor at a news desk, creating news videos and articles for the website.
Reporter
Sveriges Radio AB
09.2011 - 09.2017
- Produced, reported, and hosted news broadcasts on the web
- Published articles and other content across the company's channels
- Served as a superuser for social media, training others on social platforms and improving social media engagement.
Education
Marketing Automation Specialist -
Media Institutet
Stockholm05.2020
Graphic Operator -
Yrkeshögskolan Xenter Botkyrka
Stockholm12.2018
History Courses -
Stockholm University
Stockholm01.2017
Rhetoric Courses -
Södertörn University
Stockholm07.2011
Skills
- Adobe Business Suite
- CSS
- Office 365
- Digital Marketing
- HTML
- SEO/SEA
- Google Analytics
- Eloqua
- Campaign Management
- Customer Segmentation
- CRM Integration
Languages
Somali
Native language
Swedish
Proficient
C2
English
Proficient
C2
Somali
Proficient
C2
Timeline
CRM Specialist
DEKRA Sweden
02.2023 - Current
Marketing Automation Specialist
Bonnier News
02.2022 - 06.2023
Marketing Automation Specialist Intern
Centra
02.2021 - 05.2022
Marketing Automation Intern
IgoMoon AB
03.2020 - 05.2020
Video Reporter
SVT
04.2018 - 08.2018
Reporter
Sveriges Radio AB
09.2011 - 09.2017
Marketing Automation Specialist -
Media Institutet
Graphic Operator -
Yrkeshögskolan Xenter Botkyrka
History Courses -
Stockholm University
Rhetoric Courses -
Södertörn University
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