Walid RASHAD
Täby,Stockholm
Summary
Strategic Commercial Executive | Biotech & Pharma Market Expansion Seasoned commercial lead with a proven track record in multinational pharmaceutical corporations, specializing in market access, commercial strategy, and business development across KSA, Gulf, and Egypt. Currently applying this expertise to accelerate Swedish biotech and climate-tech startups in MENA, facilitating investment, partnerships, and technology transfer.
Overview
23
23
years of professional experience
Work History
Market Access Lead – Biotechnology & Climate Solutions
Bioremedi AB
Stockholm
01.2024 - Current
- Driving investment and partnerships for Swedish startups in biotechnology, pharmaceuticals, and climate tech across MENA
- Investment & Market Entry: Facilitate connections between Swedish startups (biotech/pharma, climate control tech) and MENA investors, focusing on Saudi Arabia, UAE, and Egypt
- Technology Transfer: Lead negotiations for knowledge transfer and commercialization of advanced technologies (e.g., vaccine production, carbon capture)
- Public-Private Partnerships: Develop collaborations with ministries, universities, and holding companies to deploy sustainable solutions
- Distribution Networks: Recruit and onboard regional agents/distributors to scale market penetration
- Key Achievements: Finalizing technology transfer and establishment of a fully equipped vaccine production facility with a Global Pharma Company (Healthcare arm of a Dubai Investment Holding)
- Structured agreements to localize Swedish biotech IP in MENA, addressing regional healthcare gaps
- Secured a potential agent for an agro-climate startup (Linked to Lönköping University), enabling market entry
- In final stages to launch an integrated CO₂ capture and greenhouse system, including a joint scientific research center between Lönköping University and King Saudi University
- Bridged Swedish innovation with MENA’s sustainability and healthcare priorities, leveraging existing networks in Saudi Arabia (MOH, Energy Ministry) and UAE (investment holdings)
Commercial Activation Lead
SANOFI
, SAUDI ARABIA
02.2017 - 02.2021
- Putting in place a variety of commercial activation programs to drive sales based on brand profile (Perfect store, Fast start, and Perfect season) in order to meet S&OP standards
- Track and evaluate activities by channel to ensure ROI and achieve the BOI goal
- Planning and distributing activities (channel and account-wise) in accordance with the annual agreement
- KA contracting on an annual plan, POSM readiness securing all approvals and disturbing with the correct (BDG) store, POSM accessibility monitoring throughout contract time
- Leading Digital Commercials tools: TCCM system: Managing commercial conditions to ensure GTN objective
- Trax App (Project lead) Improving and tracking Sanofi brands distribution & display
- WWC (Win with customer): Build Competitive Advantage through sales team capability with, dedicated and relevant platform plus maximizing R.O.I of our sales organization by utilizing the down time between call to build capability of sales forces
- Identify NBO through proper account standard KPI’s for enabling sales team to prioritize
- BDG account standards defining growth levers per channels
- Develop sales excellence of SF and RSM through updated Win In-store training and hospitals CME programme
- Plan and managing TM budget and relocate it based on account performance (Monthly/Quarterly)
Country Sales Lead-GCC
Boehringer-Ingelheim
Dubai
02.2014 - 02.2017
- Handling SO&P and controlling the whole sales process (SISO), forecasting, and target phasing
- Highly influential on P&L and ensure ROI beyond all minor and major company activities
- Distributor management: Identify and develop patterns for consistent business growth and evolving route to market strategies to achieve business objectives, plus drive and monitor quantitative and qualitative performance with constant recognition to enhance motivation
- Tender/Government business management: Manage all tender business within MOHs in the GC region to maximize brand and profit
- Through effective interpersonal communication and negotiation skills with the majority of decision makers (purchasing, pharmacists, and physicians)
- Strategic key account management entails identifying NBOs and classifying high-potential accounts in the private and public sectors, as well as developing a strategy and tactics aligned with the marketing department and local market dynamics
- Management of insurance and MSD guidelines: by expanding medical coverage for BI brands to include all approved indications
National Key Account Manager
Boehringer-Ingelheim
, Dubai
07.2012 - 01.2014
- Managing KA in the private and public sectors, as well as forming business alliances to maximize BI sales based on market potential
- Classified KA Potentiality and created various sales and investment strategies based on it (Build-defend-gain-maintenance-and-observe)
- Begin new market access through a non-formal list, allowing the tender team to create BI brands for the next MOH tender
- Control commercial trade spending, including the trade marketing budget, and reallocate accordingly in collaboration with the sales team
Distract Sales Manager
Bayer Healthcare
UAE, Abu Dhabi
01.2011 - 06.2012
- Handle and forecasting the annual phasing budget for SF and ensuring that it is met in terms of sales growth and market share
- Managing all TM and AP activity within assigned region, ensuring complete alignment of TM and marketing functions
- Tracking team performance regularly and setting suitable development plan for each individual based on his or her competitive skills
Senior Medical Rep
Bayer Healthcare
Dubai
12.2010 - 06.2012
- Projected sales across various accounts and supervised inventory to guarantee adequate product availability at each site. Of both Bayer's portfolio, primary care, and specialty medicines.
Medical Rep
Bayer Healthcare
Dubai
06.2007 - 01.2010
- Developed relationships with customers and presented promotions that increased shelf space, sales, and profit.
- Secured long-term accounts by providing recommendations to promote brand effectiveness and product benefits.
Medical Rep
Vitabiotocs
Dubai
01.2007 - 05.2007
- Secured long-term accounts by providing recommendations to promote brand effectiveness and product benefits.
- Developed relationships with customers and presented promotions that increased shelf space, sales and profit.
Associate Key Account
Ranbaxy
Egypt
06.2005 - 12.2006
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Identified needs of customers promptly and efficiently.
Medical Rep
Aventis Pharma
Egypt, Cairo
01.2005 - 05.2005
- Developed relationships with customers and presented promotions that increased shelf space, sales and profit of Tavanic and Telfast line
- Secured long-term accounts by providing recommendations to promote brand effectiveness and product benefits.
Pharmacist
Military Service
MAADI, Cairo
10.2002 - 12.2003
- Pharmacist in MAADI Military Hospital
- Military Sport council (Dalaa El Geish Club)—Pharmacist in Charge
- Maintained accurate patient medication profiles, including allergies, conditions, and concurrent medications.
- Answered patient questions and data requests.
- Provided education and guidance on over-the-counter medications, supplements, and health maintenance.
Education
Master of Public Health - Public Health & Health Economics (HTA)
University of Gothenburg
Gothenburg Sweden 06-2023
MBA -
University of Atlanta
Dubai -UAE 07-2012
Ph.D. - Pharmaceutical Science
University of Mansura
Egypt 06-2003
Skills
- Market entry strategy
- Public-private partnerships
- Technology transfer
- Sales strategy development
- Distributor management
- Key account management
- Commercial negotiation
- Strategic planning
- Team leadership
- Effective communication
- Relationship building
- Multitasking Abilities
- Team building
- Problem-solving
Training
- The online digital circus, Sanofi, 2019
- Win In store, Sanofi, 2018
- Win with Customer, Sanofi, 2018
- Influential management, Sanofi, 2017
- Influential leadership, BI, 2016
- Leadership style, BI, 2015
- Key account Management, BI, 2014
- Coaching for growth, influential manager, Management/development, BI, 2014
- Commercial Excellence, Bayer, 2011
- Time & territory management, Bayer, 2009
- Communications skills & sales tactics workshop, Bayer, 2010
- Hospital Tender management, Ranbaxy, 2005
Accomplishments
- Sanofi's key achievement:
TME Champion—BIC Trade Marketing Innovation, 2019
- Boehringer Ingelheim's Key Achievements
- Award of excellence, META region, 3-year recognition
- Best Country Manager across the region, 2017 META region
- The highest market share of the Pharmaton brand in 2016 (23% MS) was achieved for the first time ever in the Kuwait market in 2016
- World-class Distribution Award across the META region, 2015
- Qatar (rate 2014–2016)
- Kuwait's growth rate was 10.5% from 2014 to 2016
- Bahrain's growth rate is 85% from 2014 to 2016
- Oman's growth rate was 90% from 2014 to 2016
Bayer Healthcare Key achievement
- Award of recognition for the highest achievement of Middle East (2007)
- Best achiever in the Gulf region for three consecutive years (2008 - 122%, 2009 - 129%, 2010 - 135%)
- International Excellence Award 2008
- The highest market share within the first year of launch was 65% in 2008.
Hobbies and Interests
- Sports (football, basketball)
- Reading (Historical, novels)
- Music & Movies
- International affairs
Languages
Arabic
First Language
English
Proficient (C2)
C2
Swedish
Elementary (A2)
A2
Personal Information
- Date of Birth: 08/02/1979
- Gender: Male
- Nationality: Egyptian
- Driving license - Valid driving license issued by UAE, Kuwait, Sweden, Saudi Arabia
References
- Professor Ali Moshfeg
Innovation Adviser Lead, Lönköping University, Senior Researcher at Karolinska
Email:ali.moshfegh@ki.se &ali.moshfegh@liu.se
Mobile: +46 70752 38 32
- Ahmed Reda
Technical Specialist Lead - EMEA, Ahmed.
E.mail reda@thermofisher.com,
Mobile: +46 76 077 53 82
Business Network & Stakeholder Access
Saudi Arabia
Direct connections with senior executives at
- Aramco: Established relationships with decision-makers in investment—Weal Osman.
- The Ministry of Energy (Deputy Minister of Energy, Fuad Mosa).
- The Ministry of Agriculture & Water and Environment: Regular engagement with the innovation technology department.
- Saudi FDA.
United Arab Emirates
Direct connection with a senior executive at
- ADQ (Abu Dhabi Development Holding Company)
- DI (Dubai Investment Holding).
- Adnoc (Abu Dhabi Petroleum Company).
Qatar
- Direct connection with a board member of the Qatar Investors Group, separate from the Qatar Foundation, His Highness Mohamed Al Misand
Timeline
Market Access Lead – Biotechnology & Climate Solutions
Bioremedi AB
01.2024 - Current
Commercial Activation Lead
SANOFI
02.2017 - 02.2021
Country Sales Lead-GCC
Boehringer-Ingelheim
02.2014 - 02.2017
National Key Account Manager
Boehringer-Ingelheim
07.2012 - 01.2014
Distract Sales Manager
Bayer Healthcare
01.2011 - 06.2012
Senior Medical Rep
Bayer Healthcare
12.2010 - 06.2012
Medical Rep
Bayer Healthcare
06.2007 - 01.2010
Medical Rep
Vitabiotocs
01.2007 - 05.2007
Associate Key Account
Ranbaxy
06.2005 - 12.2006
Medical Rep
Aventis Pharma
01.2005 - 05.2005
Pharmacist
Military Service
10.2002 - 12.2003
Master of Public Health - Public Health & Health Economics (HTA)
University of Gothenburg
MBA -
University of Atlanta
Ph.D. - Pharmaceutical Science
University of Mansura
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