Valeria Rosell
Solna
Summary
Energetic, diplomatic, and dedicated marketer with over a decade of experience in digital marketing, including five and half years of global work experience. Possess effective communication, empathy, strategic vision, problem-solving skills, and the ability to foster collaborative work environments.
Overview
12
12
years of professional experience
3
3
Certification
3
3
Languages
Work History
Communication and Digital Specialist
Atlas Copco Industrial Technique
02.2022 - 10.2023
- Internal ownership and management of a global marketing portal.
- Developed an effective workflow of internal content distribution between divisional product teams and customer centres.
- Coordinated multiple communication projects simultaneously: product launches and updates, etc.
- Increased brand awareness through implementation of targeted social media advertising efforts.
- Collaborated with cross-functional teams to ensure consistency in brand messaging across all channels.
- Collaborated with content contributors to produce high-quality, SEO-friendly, customer-centric content for various communication channels while following company's branding guidelines.
- Analyzed content performance metrics, identifying areas for improvement and adjusting strategies accordingly.
Online Marketing Data Analyst, SEO/SEM Expert
Atlas Copco Industrial Technique
10.2018 - 02.2022
- Collaborated with web managers from other business areas to drive SEO/SEM initiatives and data analytics processes on a global level.
- Trained 23 customer centres marketing teams on SEO best practices and MarTech tools usage, improving overall team performance and productivity.
- Provided actionable insights through comprehensive reports and dashboards, supporting strategic initiatives.
- Evaluated the effectiveness of marketing campaigns with data analysis and visualization techniques.
- Setup of tracking SEO performance and rolling out enhancements.
- Overseeing and fine-tuning technical SEO in partnership with external agencies.
Ambulant Consultant
Academic Work
02.2018 - 08.2018
- Worked on assignments for the Absolut Company and LG Electronics.
- Improved client satisfaction and consistently met deadlines.
Campaign Analyst (assignment)
The Absolut Company
02.2018 - 06.2018
- Employed as Academic Work's consultant for work on an intensive pilot project of programmatic campaigns for brands Malibu & Kahlua in Canada and South Africa: 15 A/B tests and 2 video campaigns during 2 and ½ months.
- Implemented and managed campaigns, ensuring timely execution and delivery of results.
- Optimized campaign performance by analyzing data and identifying key trends.
- Presented comprehensive campaign performance reports to a client, highlighting successes and recommending areas for improvement.
- Improved ROI for the client through strategic targeting and effective budget allocation.
Education
Master's Degree - Economics And Enterprise Management
Samara State University
Samara, Russia06.2009
Skills
- Project Management
- Martech Tools Proficiency
- Branding
- Search Engine Optimization
- Content Strategy
- Search Engine Marketing
- Data Analytics and Analysis
- Social Media Marketing
- Creative thinking
- Adaptability and Flexibility
Certification
- Inbound Marketing certification - March 2024
- Google Analytics 4 certification - October 2023
- Intercultural Communication & Leadership training - December 2022
- Project Management - To Plan training- November 2022
- Presentation Technique and Rhetoric training - June 2022
- Google Ads certification - November 2022
Languages
Russian
Native language
English
Proficient
C2
Swedish
Upper intermediate
B2
Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Software
Adobe Analytics
Google Analytics 4
Semrush
Ahrefs
Microsoft PowerPoint
Microsoft 365
Hotjar
Moz Pro
Timeline
Communication and Digital Specialist
Atlas Copco Industrial Technique
02.2022 - 10.2023
Online Marketing Data Analyst, SEO/SEM Expert
Atlas Copco Industrial Technique
10.2018 - 02.2022
Ambulant Consultant
Academic Work
02.2018 - 08.2018
Campaign Analyst (assignment)
The Absolut Company
02.2018 - 06.2018
Master's Degree - Economics And Enterprise Management
Samara State University
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