Tess Mattisson
Stockholm, Sweden
Summary
Accomplished executive with extensive experience in hospitality and SaaS technology. Proven ability to lead global teams and commercial initiatives, optimizing operational efficiency and driving significant growth. Expertise in developing strategic business plans and innovative product offerings to enhance profitability. Adept at transforming challenges into opportunities and fostering cohesive teams.
Overview
18
18
years of professional experience
Work History
President & Chief Executive Officer
Zaplox
03.2022 - Current
- Primary Objective: Transforming the company's focus from product-centric to commercial-oriented.
- Led business development and market growth initiatives for Zaplox, enhancing SaaS offerings in the hospitality industry.
- Developed innovative strategies to enhance operational efficiency and decrease expenses.
- Led the creation and execution of strategic business plans to drive company growth.
- Created diverse product offerings and competitive pricing tactics for enhanced profitability.
- Operated as a Nasdaq First North Growth Market entity with full ownership of a US subsidiary.
Head Of Ecommerce & Digital Development (contract)
Scandic Hotels
08.2021 - 03.2022
- Primary objective: Build and execute a post-pandemic digital strategy for the company.
- Spearheaded creation and execution of a multi-year digital roadmap to enhance customer journey transformation.
- Developed and executed e-commerce strategies with a focus on customer-centric products, leveraging technology for personalized interactions.
- Developed innovative digital strategies to strengthen Scandic Hotels' market position post-pandemic.
- Directed development of Scandic Web, Mobile App, API platform, and third-party integrations through a solid architectural framework.
Senior Director, Sales & Marketing EMEA
Choice Hotels International
01.2020 - 06.2021
- Primary Objective: Increasing the business delivery to the franchisees in Choice Hotels International's EMEA region, leveraging our bespoke SaaS distribution technology.
- Oversaw operations for more than 30 team members involved in various commercial roles within France, Germany, Netherlands, Italy and the UK.
- Oversaw sales and marketing for 400+ hotels across 19 countries, optimizing franchisee business delivery in EMEA.
Senior Director, European Marketing
Choice Hotels International
01.2016 - 01.2020
- Primary Objective: Increase the commercial value proposition to support business growth in the EMEA region.
- Oversaw digital customer experience, branding, loyalty programs, and analytics in the European market.
- Directed pivotal shift towards digital strategies to optimize business processes in EMEA.
- Developed and initiated a digitally integrated commercial strategy.
- Built and scaled a workforce of 20+ specialists emphasizing data insights and customer focus throughout Europe.
- Promoted in 2019 with expanded duties for International division.
- Oversaw development of global content and localization strategies across international markets.
Head of Ecommerce
Strawberry (formerly Nordic Choice Hotels)
12.2012 - 01.2016
- Primary Objective: Grow the company's direct digital sales to increase margins.
- Spearheaded digital strategy implementation over a span of four years in various roles.
- Directed comprehensive digital operations for both leisure and corporate segments.
- Designed UX to convert visitors on website, enhancing digital customer service.
- Led cross-functional efforts to enhance e-Commerce operations in Nordic regions.
- Oversaw digital services integration across core systems, including self-check-in, on-property services, and in-room entertainment.
- Oversaw annual digital investment budget exceeding 18M €.
PR & Marketing Manager
Clarion Hotel Stockholm
01.2007 - 12.2012
- Primary objective: Formulate brand strategies to enhance hotel and Clarion brand visibility.
- Part of the Management team, responsible for all operational aspects of our F&B outlets
- Conceived and implemented the new brand concept: Clarion Living - Not Just Staying.
- Executed PR, marketing communication, and sales promotion initiatives.
Education
Public Relations and Communications -
Berghs School of Communication
Stockholm, Sweden01.2011
Marketing -
Berghs School of Communication
Stockholm, Sweden01.2010
Skills
- International leadership
- Hospitality technology
- Software as a Service (SaaS)
- Strategic business planning
- Market analysis and development
- Digital transformation
- Change management
- Global sales
- Marketing
- P&L
- IR, PR, and communication
- Public speaking
Websites
Languages
Swedish
First Language
English
Proficient (C2)
C2
Norwegian
Proficient (C2)
C2
Accomplishments
- CEO Monthly: Mobile Guest Innovation CEO of the Year 2022 & 2023
- Industry Era: 10 best woman leaders of 2020
- Women in Hospitality: 100 Women to Watch 2020
- Women in Marketing: The Change-Maker Award 2018
- Figaro Digital: Marketers Who Matter - Women In Digital 2018
Other Assignments
- Board Member at The Social Gaming Group AS
- Owner of L.A.C Consulting AB
Timeline
President & Chief Executive Officer
Zaplox
03.2022 - Current
Head Of Ecommerce & Digital Development (contract)
Scandic Hotels
08.2021 - 03.2022
Senior Director, Sales & Marketing EMEA
Choice Hotels International
01.2020 - 06.2021
Senior Director, European Marketing
Choice Hotels International
01.2016 - 01.2020
Head of Ecommerce
Strawberry (formerly Nordic Choice Hotels)
12.2012 - 01.2016
PR & Marketing Manager
Clarion Hotel Stockholm
01.2007 - 12.2012
Public Relations and Communications -
Berghs School of Communication
Marketing -
Berghs School of Communication
Similar Profiles
Farah AldorrFarah Aldorr
Event and Catering Assistant at Laziza Restaurants and EventsEvent and Catering Assistant at Laziza Restaurants and Events
Fredrik WingrenFredrik Wingren
Regional Director Sweden & Norway at Frends IpaasRegional Director Sweden & Norway at Frends Ipaas
Zoe Banfield ErikssonZoe Banfield Eriksson
Front of House at Fox in a BoxFront of House at Fox in a Box