Sydney Lau
Gothenburg
Summary
Communications and Marketing Strategist with 4 years of international experience building brand stories and driving audience engagement. Experienced in social media strategy, digital content creation, and multi-channel communications. Strong background in partnerships and stakeholder collaboration, aligning messaging with organizational goals to grow brand presence and deliver measurable results.
Overview
4
4
years of professional experience
Work History
Marketing and Communications Consultant
Consulting Projects
03.2025 - Current
- Delivering tailored digital communications strategies for small businesses and organizations to improve online presence and audience engagement.
Creative Marketing Associate
Controla
03.2025 - 05.2025
- Supported brand growth by executing data-driven campaigns, optimizing digital channels, and delivering content that enhanced audience engagement.
Digital Communications and Social Media Specialist
The Invictus Games Vancouver Whistler 2025
11.2023 - 02.2025
- Directed communications and social media strategy through experiential campaigns, influencer partnerships, and livestream activations to broaden reach and impact.
Social Media Manager, Men's Hockey Club
Simon Fraser University
08.2022 - 04.2023
- Oversaw digital communications and partnerships, strengthening brand visibility and fostering community engagement across B2B and B2C audiences.
Social Media Coordinator
Canucks Sports and Entertainment
08.2021 - 11.2022
- Collaborated with internal teams and external stakeholders to deliver partnership activations, elevate fan engagement, and build brand awareness.
Marketing Associate
Paragon Testing Enterprises Inc.
05.2021 - 08.2021
- Developed cross-platform content and communication materials to enhance customer experience, align stakeholders, and support organizational objectives.
Education
Bachelor of Arts - Communication, Print and Digital Publishing
Simon Fraser University
06.2023
Skills
- Digital Content Creation and Design
- Video and Audio Editing
- Social Media Strategy and Management
- Website and CMS Management
- Email Marketing and Automation
Languages
English
Native or Bilingual
French
Limited Working
Swedish
Elementary
Timeline
Marketing and Communications Consultant
Consulting Projects
03.2025 - Current
Creative Marketing Associate
Controla
03.2025 - 05.2025
Digital Communications and Social Media Specialist
The Invictus Games Vancouver Whistler 2025
11.2023 - 02.2025
Social Media Manager, Men's Hockey Club
Simon Fraser University
08.2022 - 04.2023
Social Media Coordinator
Canucks Sports and Entertainment
08.2021 - 11.2022
Marketing Associate
Paragon Testing Enterprises Inc.
05.2021 - 08.2021
Bachelor of Arts - Communication, Print and Digital Publishing
Simon Fraser University
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