Susanne Ekman Schenström

Senior brand and marketing leader with 15+ years of experience driving brand growth, customer engagement and commercial performance across international retail and fashion organizations. Extensive experience leading integrated marketing strategies spanning brand, media, digital marketing, CRM, loyalty, e-commerce and customer experience across the Nordics, UK and Ireland. Currently responsible for regional marketing strategy at H&M Region North Europe, leading cross-functional collaboration across Brand, Media, CRM, Performance Marketing, Customer Planning, E-commerce, Expansion and Customer Experience. Proven track record of strengthening brand relevance, customer engagement and business performance through customer-centric and data-driven marketing. Experienced in leading large teams, agencies and transformation initiatives across regional and global organizations. Passionate about building strong brands, developing high-performing teams and creating seamless customer experiences across physical and digital channels.

• Lead regional marketing strategy across the Nordics, UK and Ireland, aligning brand, customer and commercial priorities across multiple markets.
• Responsible for marketing investment prioritisation and performance optimisation across budgets approaching SEK 1 billion.
• Led the successful implementation of H&M's regional rebranding across all customer touchpoints and channels in 2024.
• Built and led high-performing teams of up to 24 employees across marketing, loyalty, content, production and customer experience.
• Extensive experience across brand marketing, omnichannel retail, e-commerce, CRM, loyalty and customer growth.
• Nominated for Sweden's Best Marketing Manager 2024.