SONJA GREYE
Söderala,X
Summary
Strategic Marketing Leader with 10+ years of experience driving growth across SaaS, e-commerce, and creative industries. Combining performance marketing, social media strategy, and brand storytelling to build authentic, data-driven campaigns that connect with real people and deliver measurable results.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Senior Marketing & Growth Strategist
Self-Employed
09.2023 - Current
- Develop and execute comprehensive marketing strategies for mission-driven B2B and B2C brands across Europe and English-speaking markets. Lead full-funnel paid media, CRM, and content strategies across Meta, LinkedIn, TikTok, and email marketing. Oversee creative strategy, audience targeting, and automation workflows to optimize engagement and conversion rates. Design and manage multi-channel campaigns, coordinate freelancers, and develop content pipelines and performance dashboards. Work with tools like HubSpot, GoHighLevel, Monday, Asana, Notion, and Looker Studio for strategic planning and analytics.
- Key Projects and Achievements:
- Grief Toys – Led creative strategy and Meta Ads campaigns focusing on emotional storytelling and personalization.
- Medilutions – Full responsibility for SEO, content, and performance marketing; managed Meta & TikTok Ads, blog strategy, and CRM automation.
- Retreat & Coaching Brand – Developed complete marketing strategy, content ecosystem, and email & social media advertising to drive consistent lead flow.
- Additional Mandates – Supported SaaS, e-commerce, and wellness brands with funnel design, copywriting, and data-driven optimization across paid and organic channels.
Part-Time Lecturer – Social Media Advertising
ecomex GmbH
04.2025 - Current
- Teach and mentor aspiring marketers in Social Media Advertising and Performance Campaign Strategy (Meta, LinkedIn, TikTok). Designed and developed a bilingual (English/German) curriculum including live workshops, practical assignments, and real-world campaign analysis. Provide 1:1 coaching, manage learner progress, and ensure academic excellence as a Certified Online Trainer.
Senior Online Marketing Manager
Derma2Go GmbH
03.2023 - 08.2023
- Redesigned the company’s marketing strategy and website to enhance brand positioning and lead generation. Developed and executed digital campaigns across social channels, resulting in a 50% increase in website traffic and 30% rise in qualified inquiries.
Team Lead Marketing
Reev GmbH (E-Mobility SaaS)
05.2022 - 12.2022
- Led a 12-member international marketing team and managed strategic planning, budget allocation, and cross-channel performance. Developed and implemented marketing strategy, content frameworks, and event planning, including execution of the company’s largest trade show. Achieved significant improvements in team motivation and output through modern, transparent leadership.
Digital Marketing Consultant
Landsberg am Lech
03.2021 - 04.2022
- Built lead generation and automation strategies for SaaS and service clients. Managed social media and paid media campaigns achieving +35% ROAS improvement and enhanced inbound visibility.
Head of Marketing
Netmedianer GmbH (IT Services)
02.2019 - 02.2021
- Established and led the marketing department, executed brand relaunch and website redesign. Developed PR, content, and lead-scoring models improving MQL quality by 50%. Implemented KPI systems for performance tracking.
Head of Marketing
Soffico GmbH (Software Integration)
01.2017 - 01.2019
- Built marketing operations, led international branding, and increased event participation by 60% through digital campaigns. Directed global B2B communication across DACH and international markets.
Senior Strategy Manager Digital
NetPress GmbH (HubSpot Agency)
05.2015 - 12.2016
- Developed inbound marketing strategies and CRM automation for technology clients within a certified HubSpot Partner Agency. Implemented KPI frameworks and managed client success through content and funnel performance.
Founder & Marketing Consultant
Greye Consulting
05.2011 - 05.2015
- Provided strategic consulting, crisis communication, and community management for SMEs and public institutions. Specialized in social media management, brand protection, and online reputation, including training programs for corporate social teams such as the German Armed Forces and Munich Airport.
Officer
German Armed Forces (Bundeswehr)
07.2002 - 05.2015
- Held leadership positions in logistics and personnel management. Managed interdisciplinary teams, operations, and strategic planning under high responsibility environments.
Education
Diplom Betriebswirtin (FH) - Business Administration
Universität der Bundeswehr
München01.2012
Personal Development & Coaching - undefined
Universität der Bundeswehr
München01.2013
Officer’s Degree - Leadership & Management
Officers’ Academy German Armed Forces
01.2006
Foreign Language Correspondent (EN/FR) - undefined
School for Foreign Languages, Kempten
Kempten01.2001
Skills
- Social Media Strategy & Campaign Management
- Content Creation & Brand Storytelling
- B2B & B2C Marketing
- Paid Media & Performance Marketing (Meta, LinkedIn, TikTok)
- Growth Strategy & Funnel Optimization
- SEO & Content Marketing
- E-Commerce & Shopify Strategy
- CRM & Marketing Automation (HubSpot, GoHighLevel, Zapier)
- Analytics & KPI Reporting (GA4, Looker Studio)
- Strategic Planning & Market Analysis
- Leadership & Cross-Functional Team Management
- Brand Positioning & Go-to-Market Execution
- Project & Workflow Management (Monday, Asana, Notion)
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads
- GA4
- Looker Studio
- HubSpot
- GoHighLevel
- Zapier
- Shopify
- Asana
- Monday
- Notion
- Metricool
Certification
- Certified Online Trainer – ecomex, 2025
- Inbound Marketing Certified – HubSpot Academy
- Programmatic Advertising Professional – Criteo Academy
- Social Media Manager – TH Cologne
- Content Marketing & Community Management – Social Media Academy
References
Available upon request
Languages
German – Native
English – Fluent (C2)
Swedish – Intermediate (B1)
Personal Information
Title: Senior Marketing & Growth Strategist | Social Media & Digital Campaigns Leader
Timeline
Part-Time Lecturer – Social Media Advertising
ecomex GmbH
04.2025 - Current
Senior Marketing & Growth Strategist
Self-Employed
09.2023 - Current
Senior Online Marketing Manager
Derma2Go GmbH
03.2023 - 08.2023
Team Lead Marketing
Reev GmbH (E-Mobility SaaS)
05.2022 - 12.2022
Digital Marketing Consultant
Landsberg am Lech
03.2021 - 04.2022
Head of Marketing
Netmedianer GmbH (IT Services)
02.2019 - 02.2021
Head of Marketing
Soffico GmbH (Software Integration)
01.2017 - 01.2019
Senior Strategy Manager Digital
NetPress GmbH (HubSpot Agency)
05.2015 - 12.2016
Founder & Marketing Consultant
Greye Consulting
05.2011 - 05.2015
Officer
German Armed Forces (Bundeswehr)
07.2002 - 05.2015
Personal Development & Coaching - undefined
Universität der Bundeswehr
Officer’s Degree - Leadership & Management
Officers’ Academy German Armed Forces
Foreign Language Correspondent (EN/FR) - undefined
School for Foreign Languages, Kempten
Diplom Betriebswirtin (FH) - Business Administration
Universität der Bundeswehr