Sofia Dahl
Stockholm
Summary
30 Y/o ambitious, positive and outgoing Marketer and Brand Specialist with a high drive and entrepreneurial mindset who is not willing to give up in the first place. I love to lead and be a part of projects, a team and work toward common goals, with a strong focus of achieving results and a “nothing is impossible” approach. Facing challenges in a fast-paced environment is what keeps me motivated! My experience and knowledge brand & marketing strategy, event management, PR, communication and to create and maintain strong relationships with internal and external stakeholders, in combination with a large eagerness and drive to learn and improve, would be well suited for your company.
Overview
11
11
years of professional experience
Work History
PARTNERSHIP & PR SPECIALIST
CAIA COSMETICS
01.2024 - Current
- Responsible for all brand & marketing strategies, partnerships, events and press in Norway, Denmark & the Netherlands
- Responsible for all strategies, negotiation, planning & execution, and making sure each market reach its goals and KPI’s
- Managing 40+ partnerships simultaneously with global profiles such as Emilie Tømmerberg, Gine Margrethe, Josefine Vogt to name a few
- Managing all event activations in the markets, together with managing all press work and contacts in each market
SENIOR COLLAB BRAND MANAGER
NA-KD
06.2020 - 12.2023
- Senior role as a Key Account Manager/Project Leader, awarded “Collab Star of the year”
- Responsible project leader and communicator for multiple key accounts & projects
- Main responsibility and expertise within Marketing, PR/Event, and Brand development for NA-KD’s brand collaborations and activations, handling all internal and external communication
- Managing 10+ projects simultaneously with global profiles and brand such as Romee Strijd, Claire Rose, Satisfyer and Warner Bros to name a few
- Side projects involving signing & negotiating new contracts, P&L responsibility and brand development activations
INFLUENCER MARKETING SPECIALIST
IDEAL OF SWEDEN
08.2019 - 06.2020
- Responsible for +50 Paid Partnerships with macro influencers
- The work includes negotiation, relationship building, content approval, sales follow-up and creating brand awareness etc
- Worked at Ideal of Sweden during the last year of my university studies, where the first 3 months were an internship
STORE MANAGER
GLITTER
12.2016 - 03.2018
- Store Manager at Glitter, Väla & Gränden, which is two of the company’s most valuable and biggest stores
- Responsible for a workforce of 5 people in each store.
- The work consisted of staff responsibility, education/development of staff, sales, budgeting, visual merchandising, reach & implement KPI’s, event etc
- The stores became “Store of the Month” several times and hit sales record during my time as Store Manager
EMPLOYEMENTS WITHIN RETAIL & SALES
MULTIPLE COMPANIES
04.2014 - 11.2019
- Sales woman at Glitter Gränden
- Sales woman at Accessories
- Sales woman at Rusta
- Sales administrator at Teleproffs
Education
BACHELOR OF SCIENCE - BUSINESS & ECONOMICS WITH A MAJOR IN BUSINESS ADMINISTRATION
JÖNKÖPING’S UNIVERSITY
Jönköping06.2020
Skills
- Marketing Strategy
- Brand Development
- Communication
- Public Relations
- Event Management
- Influencer Marketing
- Negotiation
- Key Account Management
- Project Management
- Relationship Building
- Social Media
- Leadership
- Team Work
- Budgeting
- Sales
Additional Information
Awards:
- Collab Star of the Year (2021)
Languages
Swedish
Native language
English
Proficient
C2
Spanish
Elementary
A2
References
To be provided upon request
Timeline
PARTNERSHIP & PR SPECIALIST
CAIA COSMETICS
01.2024 - Current
SENIOR COLLAB BRAND MANAGER
NA-KD
06.2020 - 12.2023
INFLUENCER MARKETING SPECIALIST
IDEAL OF SWEDEN
08.2019 - 06.2020
STORE MANAGER
GLITTER
12.2016 - 03.2018
EMPLOYEMENTS WITHIN RETAIL & SALES
MULTIPLE COMPANIES
04.2014 - 11.2019
BACHELOR OF SCIENCE - BUSINESS & ECONOMICS WITH A MAJOR IN BUSINESS ADMINISTRATION
JÖNKÖPING’S UNIVERSITY
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