Snehal Richter

Head of Product managing multiple gaming products across Europe market, fully accountable for product strategy, roadmap, and execution — from initial concept to launch readiness.

Currently leading end-to-end development of a new market launch, owning product vision, strategy, compliance, and GTM readiness.

Key Achievements & KPIs:

• Contributed to +65% growth in Net Gaming Revenue (NGR) through product led feature optimization.
• Increased Sign up to NDC ratio from 23% to 68% by streamlining and revamping onboarding flows.
• Contributed to 200% increase in cash actives by optimizing onboarding, payment UX, and retention journeys to convert more players into active depositors.

• Leading Product and IT for the entire B2C domain at Telia finance and building a highly competitive Credit account product
• Build the product vision, strategy and technical roadmap for the B2C domain
• Direct Manager for developers, PO/PMs, UX, architects and dev leads
• Recruitment, quarterly and yearly reviews, coaching and mentoring
• Lead roadmap planning activities, including feedback collection, requirements gathering, initiative build out, feature breakdown, estimations and resourcing in order to drive a solid roadmap that achieves defined strategic product goals.
• Work with data, insights to measure and improve customer experience

Key Achievements & KPIs:

• Product releases contributing to 111MSEK in revenue for the Credit account product.
• Implementation of KALP and KYC to help reduce credit losses (incl fraud) by approx. 35 msek(Estimation) for Credit Account in Sweden
• Leading a 27 member cross-functional delivery team of developers, testers, UX specialists, and architects, ensuring alignment with product strategy and timelines.

• Building a state-of-the-art gambling and gaming product
• Lead 6 Agile teams and direct manager for POs and PMs
• Setting product vision, creating business plans and feature prioritization
• Responsible for planning key deliveries, tracking, release and reporting.
• Collaborating with UX,Architects and business stakeholders.
• Agile process review and improvement
• Stakeholder management, communication and reporting
• Recruitment, quarterly and yearly reviews,coaching and mentoring

Key Achievements & KPIs:

• Customer Experience : Increasing customer satisfaction scores CSAT by 10 points and Net Promoter Score (NPS) by +7 points.
• Team Leadership and management: Experience of leading and mentoring large teams(60+), coaching, mentoring and supporting personal growth.

• Responsible for collecting, documenting, researching and prioritizing requirements for the products according to business value and ROI in different customer journeys

• 10+ years of hands-on experience in programming
• Full-stack developer and tech lead on Java and Javascript based framworks
• Applications ranging from web, banking, igaming, payments, telecom etc