Siddharth Karthikeyan

● Developed and executed product strategy for whole Platform product area, contributing 2% to total revenue of group.

● Defined and implemented product and growth strategy for Customer onboarding flow achieving increase of 15% in signups to deposit conversion rate.

● Lead cross functional team of product managers, UX researcher and designers, developers to successfully launch sustainable way of interacting with problem gamblers, thereby reducing revenue generated from 4% to 2% YoY of total revenue.

● Developed KPI's for each product area within platform; Improved making of product decisions based on data.

● Executed strategy to select third party vendors relating to KYC suppliers; Reduced KYC related cost to 5% YoY.

● Created new and improved ways of agile working between product management, and Commerical, Legal and Compliance, Operations etc;

● Improved throughput of deliveries and eased communication between stakeholders.

● Built new product domain - Risk & Compliance area in alignment with business goals ; Increased customer verification rate to 10% YoY and new customer signups to 15% YoY

● Developed and implemented product strategy for Risk and Fraud product domain, covering products such as KYC, AML, Responsible Gambling and Proactive Fraud Detection to align with Company's financial targets

● Lead cross functional team to develop early detection of systems for problem players; Increased retention rate to 3% of players.

● Led cross functional team to obtain license and launch product in new regulated market in Belgium and Sweden: Increased group revenue to 18%.

● Collaborated with cross functional teams and built SaaS tool for customers to manage their products; Increased efficiency above 50% and time to market.

● Built mCom solution MobilePay in Denmark for customers; Achieved 50% Conversion in first three months of launch.

●Developed and integrated customers to Swish in Sweden; Increased 40% of credit/debit card payments to Swish and reduced credit card fee for customers