Shraddha Gupta

modl.ai provides AI/ML tools to large and mid-scale game developers for QA, player modeling and procedural content generation.

• Set up modl.ai’s marketing automation process in HubSpot, integrating seamlessly with the sales CRM. Through targeted, data-driven campaigns, we boosted inbound leads by 230% and increased website traffic by 130% year-over-year.
• Designed and implemented a complete inbound marketing flow—from website contact form submissions through automated email campaigns that efficiently scheduled sales meetings. Supported ongoing customer engagement and nurturing through newsletters and personalized content.
• Created backend automation solutions for lead capture at live events, allowing the sales team to effortlessly gather more comprehensive data while reducing manual input.
• Led relationships with external vendors to create high-impact content. Through blogs, podcasts, and speaking engagements, we earned thought leadership spots in Forbes, VentureBeat, and Wired.
• Implemented, managed, and optimized marketing automation workflows across multiple tools to streamline marketing processes.
• Developed lead-scoring models and performed detailed audience segmentation and helped creating forecasting reports for management in collaboration with sales and product team.

BARC India, a joint industry body for broadcasters, advertisers, and agencies, delivers transparent TV audience measurement and insights to optimize media strategies and content in India.

• Developed cross-platform video measurement solutions, enabling customers to optimize mass media ad campaigns with precise marketing attribution models.
• Led international research collaborations, delivering actionable insights on audience behavior, opening new revenue streams for BARC.
• Consulted advertisers on advanced audience targeting, integrating psychographics and purchasing behavior data to refine TV advertising strategies.

DAN media was official Twitter reseller in India. Managing SEM sales for South Asian markets.

• Launched Twitter Amplify in India, implementing a go-to-market (GTM) strategy that expanded adoption of video solutions among SMEs.
• Drove a 300% increase in Uber India's Twitter ad spend, transitioning the brand from CPA-driven campaigns to video-first strategies using hypothesis-driven experimentation and A/B testing content.
• Educated clients on advanced video Ad measurement, improving campaign effectiveness and ROI.

Viacom is an independent Indian media conglomerate and has various channels and content production studios in India.

• Collaborated with product team to launch Viacom's digital VoD platform, developing pricing and market entry strategies that drove 40% of regional revenue.
• Designed brand-driven video content solutions for Samsung and Motorola, leading projects from concept to execution.
• Negotiated high-value licensing deals for Nickelodeon IP, diversifying revenue streams with retail partnerships.

Star India is the largest television and entertainment network in India.

• Managed large-scale accounts (L'Oréal, P&G, Unilever), delivering strategic advertising solutions and strengthening long-term partnerships.
• Led internal training programs, enhancing cross-functional expertise across sales and marketing teams.