Summary
Overview
Work History
Education
Skills
Certification
Volunteer Experience
Languages
References
Timeline
Generic

Sheyima Zekaria

Malmö

Summary

Multilingual Sales Development professional with expertise in client acquisition and outbound prospecting across MENA and Europe. Proven ability to expand customer bases by 15% through effective lead generation and strategic outreach. Holds a Master's degree in Leadership & Organization along with certifications in business and ESG strategies. Known for high productivity and strong skills in communication, negotiation, and problem-solving to drive sales growth.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Project Coordinator - Sustainability & Outreach

CXF Cultural Exchange Forum (FactFactory Ek.)
Malmö
01.2022 - 08.2022
  • Planned and coordinated community events, workshops, and public forums from concept to execution.
  • Managed logistics, scheduling, and resource allocation to ensure smooth event operations.
  • Collaborated with local organizations, partners, and service providers to support event delivery.
  • Handled administrative tasks, including documentation, budget tracking, and reporting.
  • Lead communication with stakeholders and participants, providing clear updates and resolving issues efficiently.
  • Supported marketing and outreach efforts through digital platforms and local networking.
  • Delivered post-event evaluations and feedback reports to inform future program planning.

Senior Sales Executive & Operations Manager

CarePoint Pharma
Addis Ababa
01.2019 - 01.2021
  • Increased client base by 15% within six months through targeted prospecting and market mapping.
  • Managed outbound sales efforts across multiple regions; led and motivated sales teams to consistently exceed KPIs.
  • Conducted B2B client meetings, negotiated contracts, and successfully closed deals with hospitals, clinics, and distributors.
  • Oversaw full sales pipeline management, from lead generation to post-sale support, ensuring long-term client satisfaction.
  • Developed monthly sales reports and performance dashboards for executive decision-making.
  • Collaborated with logistics and procurement teams to ensure product availability and timely delivery.
  • Trained new sales staff on CRM systems, product knowledge, and consultative selling techniques.
  • Lead regional expansion strategy by identifying new market segments and high-potential partners.
  • Awarded 'Top Sales Performer of the Year' in 2020 for surpassing revenue and client acquisition goals.

Assistant Product Manager

Nasmaat El-Ebdaa Foundation
Jeddah
01.2013 - 01.2016
  • Designed and maintained internal data systems to streamline client communications.
  • Recruited and trained new hires; enhanced project alignment and delivery.
  • Collaborated with regional teams to boost outreach and organizational visibility.
  • Assisted in the planning and rollout of product updates, ensuring stakeholder alignment and timely delivery.
  • Compiled performance reports and project documentation for leadership and external partners.

Administrative Coordinator & Assistant Creative Director

Azimum Al-Arab Co. LLC
Jeddah
01.2011 - 01.2013
  • Supported operations, logistics, and vendor management in a fast-paced office.
  • Coordinated creative production planning and team administration.
  • Assisted in preparing presentation materials, design briefs, and visual content for client proposals.
  • Handled internal communications and scheduled meetings between creative, executive, and client teams.

Education

MA - Leadership & Organization

Malmö University
Malmö, Sweden
12.2023

Some College (No Degree) - Business Management

Stanford Graduate School of Business
Stanford, California, USA
11-2023

BBA - Business Management

St. Mary's University
Addis Abeba, Ethiopia
12.2019

Skills

  • Outbound Sales & Lead Generation
  • Project management
  • Budget tracking
  • Administrative support
  • Client engagement
  • Business case development
  • Flexible and adaptable
  • Market Research & Prospecting (MENA Focus)
  • CRM & Sales Funnel Management
  • Client Relationship Building
  • Multilingual Communication (Arabic, English, Swedish)
  • Sales Reporting & KPI Tracking
  • Cross-functional Collaboration
  • Culturally Adaptive Communication

Certification

  • ESG Fundamentals, Empower Elements, 05/31/23
  • Green Economy & Trade, UNITAR & PAGE, 05/31/23
  • Startup Pre-Incubator Program, Drivhuset Malmö, 05/31/23

Volunteer Experience

  • Event Organizer, Climate Action Week, Sweden, 01/01/22 - 12/31/22
  • English Research Coordinator, Zamzam Bank, Ethiopia, 01/01/19 - 12/31/19
  • Arabic Field Organizer, Al-Birr Society, Saudi Arabia, 01/01/14 - 12/31/15
  • Resource Distributor, Nubalaa Al-Insania Foundation, 01/01/13 - 12/31/13

Languages

Arabic
First Language
English
Advanced (C1)
C1
Swedish
Beginner
A1

References

References available upon request.

Timeline

Project Coordinator - Sustainability & Outreach

CXF Cultural Exchange Forum (FactFactory Ek.)
01.2022 - 08.2022

Senior Sales Executive & Operations Manager

CarePoint Pharma
01.2019 - 01.2021

Assistant Product Manager

Nasmaat El-Ebdaa Foundation
01.2013 - 01.2016

Administrative Coordinator & Assistant Creative Director

Azimum Al-Arab Co. LLC
01.2011 - 01.2013

MA - Leadership & Organization

Malmö University

Some College (No Degree) - Business Management

Stanford Graduate School of Business

BBA - Business Management

St. Mary's University

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