Sheikh Mohammad Fauzul Azim

Dynamic marketing academic and practitioner with a dual Master’s background in Marketing and Strategic Information Systems Management. Experienced in leading interdisciplinary research, with published work in peer-reviewed journals, and hands-on involvement in high-impact industry projects spanning digital transformation, tourism strategy, and public sector innovation.

• Shimul, A.S., Faroque, A.R., Teah, K., Azim, S.M.F. and Teah, M., 2024, Enhancing consumers' intention to stay in an eco-resort via climate change anxiety and connectedness to nature, Journal of Cleaner Production, 442, 141096, Research Output of the Year, Research and Industry Awards 2024
• Shimul, A.S., Azim, S.M.F. and Cheah, I., 2024, Deciphering the impact of Diversity, Equity, and Inclusion (DEI) on B2B salesperson’s performance, Journal of Global Marketing, 38(1), 1-21
• Azim, S.M.F., Rahman, S.M., Alam, N., Sultana, T., Soykoth, M.W. and Avik, S.C., 2024, Engaging Customers Towards Mobile Application Brand Attachment and Advocacy: Multigroup Analysis of Generational Differences, The Journal of Applied Business and Economics, 26(3), 39-65
• Rana, S.S., Azim, S.M.F., Arif, A.R.K., Sohel, M.S.I. and Priya, F.N., 2024, Investigating online shopping behavior of generation Z: an application of theory of consumption values, Journal of Contemporary Marketing Science, 7(1), 17-37

• Azim, S.M.F., Rahman, S.M., Alam, N., Soykoth, M.W., and Sultana, T., 05/17/23, 05/19/23, Investigating the Role of Mobile Service Quality on Customer Engagement among Mobile Banking Application Users: The Moderating Impact of Age, Academy of Marketing Science Conference, New Orleans, Louisiana, United States
• Alam, N., Singh, R., Soykoth, M.W., Sultana, T., and Azim, S.M.F., 05/17/23, 05/19/23, Impacting Online Customers’ Post-Privacy Breach Behavior- A Relationship Marketing Approach, Academy of Marketing Science Conference, New Orleans, Louisiana, United States

• Journal of Cleaner Production
• Appetite
• Journal of Global Scholars of Marketing Science
• Humanities and Social Sciences Communications
• Marketing Intelligence & Planning

Post Graduate Program in Data Science and Business Analytics

November 2024 – July 2025

University of Texas at Austin [online]

Modules Completed: Python Foundation, Supervised Learning- Foundation and Classification, Unsupervised Learning, Ensemble Technique, and Model Tuning.

Club Coordinator | Independent Marketers Association | IUB

• Led a student club of over 200 members, managing operations and events, growing it into the campus’s second-largest club in terms of active members
• Planned and executed a variety of high-impact initiatives, including industry talks, skill-building workshops, intra-university business debates, and advertising competitions

Founding Member| Marketing Analytics and Digital Lab | IUB

• Designed and launched a lab curriculum integrating tools like Meta Ads and Power BI, enhancing students' practical skills in digital marketing and data analysis.
• Resulted in 25 students per semester gaining hands-on experience with industry-standard tools, and supported 11 successful business analyst internship placements from 2022 to 2023.

• Research output of the year, 2024, Curtin University.
• Sponsored research grant recipient, 2020, USD 2,000, Independent University, Bangladesh.
• Magna cum laude, top 5% of graduating class, 2017, North South University, Bangladesh.

Dr. Shengnan Han
Professor, Department of Computer and System Sciences  

Stockholm University, Sweden 

Email: shengnan@dsv.su.se

Dr Anwar Sadat Shimul

Senior Lecturer, School of Management and Marketing

Curtin University, Australia

Email: m.shimul@curtin.edu.au