Summary
Overview
Work History
Education
Personal Information
Languages
SENEM YILMAZ

SENEM YILMAZ

Corporate Communications Professional

Summary

Accomplished communication and brand strategist with 15+ years of experience leading high-impact projects across corporate communications, event management and media relations. Proven track record in managing large-scale events such as Bloomberg Turkey Summits, and in delivering strategic communication solutions for multinational clients. Expert in reputation management, employer branding, CSR, and crisis communication. Adept at aligning messaging with business goals and cultivating media and stakeholder relations across sectors. Known for driving measurable results through creative strategies, operational excellence, and cross-functional leadership.

Overview

18
18
years of professional experience
5
5
years of post-secondary education

Work History

Project Director - Bloomberg Turkey Summits

Yirmidort Cummunication Agencey
10.2024 - 04.2025
  • Responsible for the sponsorship processes and event operations of Bloomberg Turkey Summits in Turkey.
  • Led the sponsorship processes and managed end-to-end event operations for Bloomberg Turkey Summits.
  • Planned and developed summit content by identifying relevant topics and coordinating with speakers and participants.
  • Designed and executed the social media strategy to promote the summits and maximize audience engagement.
  • Managed marketing and promotional activities in collaboration with external agencies, ensuring alignment with event objectives and target audience.
  • Sourced and secured sponsorships, negotiated agreements, and monitored the sales pipeline to meet revenue targets.
  • Coordinated operational logistics, monitored budgets, and resolved any issues that arose during event planning and execution.
  • Analyzed post-event performance and prepared detailed reports to assess event success and identify areas for improvement.

Client Director

Mena Strategic Communication Agency
03.2020 - 10.2023
  • Responsible for strategic communication planning and media management for the brands under communication consultancy.
  • Brands: Enerjisa Energy Company (partially owned by E.ON), Novo Nordisk Turkey, Gilead Turkey, Saint-Gobain Turkey, The Business and Sustainable Development Council Turkey (BCSD Türkiye), TET Global Logistics, Sabanci University.
  • Developing strategic communication plans to strengthen clients’ corporate reputation.
  • Creating actions in line with the plan, including media events, corporate spokesperson activities, social responsibility, sustainability, employer branding projects, corporate and internal communication events.
  • Managing operations during the implementation of communication plans and actions.
  • Developing relationships with relevant stakeholders such as NGOs, public institutions, and local governments.
  • Preparing message sets for corporate spokespersons within media communications; guiding content such as speeches, press releases, and press kits.
  • Establishing contacts with journalists and developing relationships for special news and media events.
  • Reporting media coverage.
  • Creating and implementing media buying plans and budgets.
  • Developing crisis communication plans, preparing reactive and proactive content, implementing and following up in case of actions.
  • Creating communication plans for employer brand reputation; implementing events and actions.
  • Preparing briefs for social media and design needs and, when necessary, directly communicating with relevant agencies.

Communication Manager

Enerjisa Generation Company
08.2017 - 02.2020
  • Led all communication activities for Enerjisa Generation’s corporate and employer brands, including the development and implementation of strategic plans, crisis management, CSR projects, media relations, internal communications, and event operations.
  • Managing all communication activities related to the company’s main brand and employer brand.
  • Creating, implementing, and managing annual communication plans and budgets.
  • Developing crisis plans and managing crises.
  • Within Corporate Communication; establishing the brand positioning and communication strategy of Enerjisa Generation.
  • Creating and implementing the corporate identity guide, designing and managing the content of BTL advertising and documents.
  • Identifying corporate social responsibility areas, developing and implementing projects; communicating social responsibility and development projects carried out in plant sites.
  • Managing the operations and communication of sponsorships and corporate events.
  • Managing social media and website channels.
  • Managing local and national media relations; positioning corporate spokespersons in the media, conducting interviews, and creating content.
  • Within Internal Communication and Employer Brand Management; establishing the employer brand positioning and communication strategy.
  • Developing CEO communication roadmaps & message sets, preparing content, managing communication channels, organizing events.
  • Creating content and communication activities for special projects and HR practices that serve the employer brand.
  • Managing communication channels such as corporate magazines, intranet, internal newsletters, and corporate announcements.
  • Organizing internal communication events (year-end meetings, employee engagement activities, etc.).
  • Consulting on Enerjisa Production and employer brand activities implemented by departments, designing communication processes for departmental practices and projects, and coordinating design processes with agencies.

Internal Communication Process Manager

Enerjisa Energy Company
03.2015 - 08.2017
  • As a Process Manager, responsible for overseeing leadership and internal communication processes, developing communication plans, managing budgets, coordinating internal events, and supporting HR and departments with content creation, while also handling key organizational changes and major corporate projects.
  • Managing leadership communication, internal communication channels, and processes for internal events in line with Enerjisa's employer brand positioning.
  • Creating annual internal communication plans and budgets, preparing content and messages, and executing operations.
  • Providing design and content support to HR and departments in need of communication, facilitating internal communications.
  • Coordinating advertising and event agencies.
  • Managing internal communication processes for significant employee matters such as partnership changes, company mergers, and organizational changes.
  • Operational management of major corporate projects and events, such as press conferences, sponsorships, and public offerings.

Communication Specialist

Enerjisa Energy Company
01.2011 - 03.2015
  • Assisted in the establishment of Enerjisa’s employer brand positioning, supporting the planning and execution of communication strategies, internal communication, CSR projects, and key corporate communication activities.
  • Consulting on the establishment of Enerjisa's employer brand positioning, planning the launch and ongoing communication.
  • Creating management communication and internal communication strategies and principles, preparing content and messages, determining communication channels, and managing the operation of events.
  • Developing, implementing, and communicating corporate social responsibility projects.
  • Supporting key communication activities of the Corporate Communication Department.
  • Key Projects at Enerjisa Companies: Corporate Social Responsibility: Design and kick off the first internal volunteering platform of Enerjisa.
  • Establishing Enerjisa employer brand 'You are Enerjisa' and value propositions, redesigning all internal communication and leadership communication processes according to the employer brand.
  • Coordinating internal communication efforts during Enerjisa's public offering process.
  • Structuring the Corporate Communication Department of the newly established Enerjisa Generation Company following the legal split from Enerjisa, developing the communication strategy, and determining departmental goals and measurement methods.

Public Relations Specialist

Building Information Centr
09.2007 - 07.2010
  • Supporting the promotion and organization of events aimed at the construction industry organized by the company.
  • Providing direct communication with media representatives as necessary for press releases through a public relations agency; organizing content for press releases and special news, tracking press coverage with media follow-up support, and periodically preparing press and event reports.
  • Conducting media purchasing research and acquisitions in billboard, newspaper, television, radio, and internet channels with the support of a media buying agency for the promotion of the company's main activity, Construction Fairs.
  • Coordinating advertising, design, and implementations with the advertising agency. Following up on the design and implementation of printed materials such as business cards, brochures, and corporate folders.
  • Preparing annual budget reports.
  • Organizing internal communication events.

Education

Public Relations and Publicty

Yeditepe University
01.2002 - 01.2007

Personal Information

  • Date of Birth: 07/13/80
  • Driving License: Class B
  • Marital Status: Married
  • Phone: +90 533 213 03 48 // +46 79 354 57 40

Languages

English
Upper intermediate (B2)

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SENEM YILMAZCorporate Communications Professional