Satu Lokka Khan

In my role as a Digital Marketing Manager, I am accountable for the digital marketing business area and its development in line with organizational and budget objectives. I work both operationally and strategically to ensure high-quality delivery to clients, managing vendor procurement within the sector.

I function as a digital project leader, overseeing team composition, task distributions, work processes, competence enhancement, efficiency, and profitability. Leveraging my deep understanding of marketing and internal operations, I support, guide, and alleviate the load on digital strategists and specialists.

My role involves identifying requirements and new sales outlets while consistently advocating for digital presence.

Championed a data-driven approach to decision-making, consistently evaluating and adjusting strategies based on the insights gained.

Managed relationships with external vendors, ensuring timely delivery of high-quality assets for various digital marketing initiatives.

Primarily PPC and paid social but also SEO and email marketing for a portfolio of clients within B2B and B2C.

Implemented pay-per-click campaigns in Google and Microsoft to increase website traffic and conversions for multiple clients.

Consistently surpassed client expectations by delivering timely reports detailing campaign progress alongside insightful suggestions for improvement.

Minimized ad spend waste by identifying and eliminating underperforming keywords, ad groups, or campaign elements through regular monitoring and data-driven analysis.

Managed multiple projects simultaneously, ensuring timely delivery of high-quality work within budget constraints at a startup for a digitalized therapy form to prevent stress.

Successfully launched Bangerhead in the Finnish market.

Head of e-commerce operations and marketing for Finland.

Launched the Finnish market for Footway and managed e-commerce operations.

Successful e-commerce launch in Finland.

Responsible for e-commerce operations and digital marketing/communication. Also handled social media, content quality, translations, customer management, backoffice and logistics.

Finnish e-commerce support and marketing.