Sarah Christensen

• Spearheaded digital transformation initiatives, modernizing company infrastructure and technology systems.
• Implemented robust reporting procedures to track KPIs effectively, facilitating informed decision-making across departments.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Boosted email marketing performance by refining segmentation tactics, personalization techniques, and automation flows.
• Maximized return on ad spend through strategic budget allocation across multiple platforms and audience segments.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

• Overall responsible for GTM strategy for the Nordic Neuroscience product portfolio. Included responsibility for annual brand planning process and for the omni-channel / digital transformation for Neuroscience franchise in the Nordics.
• Led team of marketing professionals (in matrix), and facilitated marketing upskilling courses to entire organisation to build marketing competencies and skills.
• Established online content factory: on-demand content sourcing and creation that delivered 90% cost savings and 60% reduction in content creation time
• Launched Kesimpta utilising full omni-channel strategy – exceeds sales target in Denmark by 125%

• Regional GTM digital health solutions strategy
• Demand generation and retention strategies through sales funnel nurturing via e-commerce, educational and digital platforms including digital patient support programs
• Nordic, Benelux & Mena marketing lead for ROI modelling and KPI forecasting
• Budget and personnel responsibilities
• Increased end-user retention rates from 15% to 40% via implementation of digital best practices
• 202% sales growth (DK) from innovative 100% digital new product launch that accelerated patient ramp up despite hospital closures due to COVID-19.

• Developed and implemented annual and long term GTM Nordic DTC strategies for diabetes portfolio and digital health solutions.
• Developed and executed various digital marketing campaigns (ATL, TTL, BTL) to create pull from the market, nurture leads and grow and retain customer base
• Created EU wide omni-channel patient educational program that took a complex medical concept and transformed it into understandable pediatric content. Key piece to wining tender in the Nordics for FreeStyle Libre.
• Created Nordic websites designed to optimise demand and revenue growth for B2C markets. Later helped scale and launch the website framework worldwide.

• Responsible for the GTM strategy across the diabetes product portfolio.
• Ensuring maximising revenue at each stage of product lifecycle for various brands through deployment of various tactics (switch strategies, brand positioning, demand generation / retention activities).
• Pioneered a very successful lead generation/demand creation, conversion and retention campaign using a combined market access / PR strategic approach. Achieved ROI/ sales growth: 7MM USD YOY.

• Built and deployed omni-channel marketing campaigns to enhance product sales and increase consumer retention.
• Part of group that worked on digitalizing the business model, streamlining and automating all B2C marketing activities. Resulted in automating >50% all consumer downstream activities.

After relocating to Norway in 2010, I dedicated my efforts to learning Norwegian and establishing a foundation. Concurrently, I held roles in inventory management with supervisory responsibilities, overseeing inventory forecasting, management, and demand related to media advertising space. Additionally, I successfully managed and optimized above-the-line (ATL) media campaigns.

• Creation and execution of annual marketing plans. Multi-channel marketing and CRM strategy. Demand generation, market research, consumer profiling, segmentation. Budget responsibility.
• Increased customer retention by 14% (2008>2009) through establishing customer loyalty programs and implementing segmented multi-channel retention strategies.

• Created, researched, and implemented global marketing plans for 34 national and international product portfolios across 4 business units
• Responsible for lead generation/ demand creation, BTL retention and acquisition marketing campaigns
• Led development of customer relationship marketing program that included targeted acquisition, loyalty retention and ROI strategies that achieved 33% sales growth from 2004-2005

• In this role I was responsible for developing & implementing direct marketing campaigns. I also produced promotional materials and literature.