Sarah Brooks-Wilson
Malmö
Summary
A highly experienced and passionate content editor specialising in content creation, brand storytelling, social media strategy, and digital growth. Blends editorial expertise with data analytics to optimise engagement, audience retention, and brand visibility. Works independently to write interesting, clean and clear copy. Has excellent communication talents, relationship-building skills, performance under pressure and judgment within tight deadlines.
Overview
17
17
years of professional experience
Work History
Content Editor
Boozt.com
Malmo
08.2018 - 01.2025
Managed, created, and optimized online content with a strong focus on The Edit, Boozt's digital magazine, and various brand storytelling initiatives.
- Developed SEO-driven content for Boozt.com to enhance customer engagement and conversions.
- Led social media content creation across TikTok, Instagram, and influencer collaborations, ensuring brand alignment.
- Hosted and scripted Boozt Live Shopping events, acting as an on-camera expert in fashion and beauty.
- Styled photoshoots for product stills and model campaigns, ensuring high visual impact.
- Curated email marketing campaigns and aligned content with ongoing and upcoming brand strategies.
- Organized Boozt events to strengthen community engagement and brand loyalty.
- Executed multi-platform content strategies that supported e-commerce growth and campaign success.
Beauty & Lifestyle Content Editor
SBW Media
Sydney, Australia
02.2016 - 08.2018
- Created compelling content for beauty PR firms, lifestyle magazines, and digital platforms.
- Freelance Beauty Director for Shop Til' You Drop, Market Editor for Homes+, and Beauty Editor for Urban Sweat.
- I wrote a weekly beauty blog for The Grace Tales, and contributed to Gritty Pretty magazine.
- Hosted media launch events, and influencer collaborations.
Beauty & Lifestyle Director
Cleo Magazine
Sydney, Australia
10.2014 - 02.2016
Beauty Director
InStyle Magazine
Sydney, Australia
06.2011 - 06.2014
Beauty Director
Madison magazine
Sydney, Australia
06.2008 - 06.2014
Education
HND in Business of Fashion Management -
London College of Fashion
London, EnglandCertificate IV in Design & Interior Decorating -
Open Collage
Sydney, AustraliaSkills
- Skilled writer with a strong ability to craft engaging, compelling, and audience-driven content, content strategy, and SEO optimization
- Digital & social media marketing (TikTok, Instagram, Email)
- CMS & e-commerce content management
- Influencer partnerships and event execution
- Styling for stills and model shoots
- Editorial leadership & brand storytelling
Affiliations
- Yoga and Barre teacher.
- Hobby baker & interior stylist
Languages
English
First Language
References
References available upon request.
Timeline
Content Editor
Boozt.com
08.2018 - 01.2025
Beauty & Lifestyle Content Editor
SBW Media
02.2016 - 08.2018
Beauty & Lifestyle Director
Cleo Magazine
10.2014 - 02.2016
Beauty Director
InStyle Magazine
06.2011 - 06.2014
Beauty Director
Madison magazine
06.2008 - 06.2014
HND in Business of Fashion Management -
London College of Fashion
Certificate IV in Design & Interior Decorating -
Open Collage
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