SARA RADJAIAN
Borås
Summary
Strategic and results-driven executive with a strong background in production and brand building. Proven ability to drive growth, optimize processes, and build high-performing teams. Strong reputation for solving complex challenges, enhancing customer satisfaction, and implementing scalable strategies. A leader with a passion for creative industries, fashion, and digital marketing. Skilled in strategic planning, production planning, PR, management, and team leadership.
Overview
10
10
years of professional experience
Work History
CEO and Producer
Joule Production
Stockholm
01.2017 - Current
- Founded and scaled a successful production agency, delivering strategic campaigns for major clients including H&M, IKEA, Volvo, and Victoria's Secret, CDLP, Avora and many more.
- Led communication strategies, financial planning, and client relations to drive growth.
- Provided full-service solutions across advertising, filmmaking, and digital content creation.
- Also, served as a strategic consultant for high-stakes projects, stepping in to reduce risks and ensure successful execution
Marketing Project Manager
J.Lindeberg
10.2023 - 09.2024
- Led the establishment of an in-house agency to streamline creative operations, reducing outsourcing costs, while maintaining high-quality output.
- Managed the commercial calendar to ensure strategic and financial marketing initiatives, such as events, marketing campaigns, and ambassadors.
- Drove process improvements and strengthened internal collaboration, leading to more efficient budget and enhanced brand positioning.
- Produced and planned all campaigns, together with PR, creative agencies and inhouse team.
Production Manager
H&M
05.2021 - 05.2023
- Oversaw end-to-end campaign execution, from strategic planning to final delivery
- Managed internal and external creative teams, optimized workflows, and ensured timely, high-quality deliverables
- Negotiated with suppliers and external partners to maximize efficiency and maintain brand consistency across global campaigns
Photographer's Agent and Producer
Mink Mgmt
01.2017 - 01.2018
- Led talent management and business development for photographers, expanding client base and increasing revenue
- Provided strategic guidance on career development and creative direction while ensuring seamless execution of high-profile projects
Producer
IKEA Communications
01.2015 - 01.2017
- Managed large-scale production projects, coordinating teams and resources to achieve strategic goals
- Developed efficient production frameworks to enhance quality and streamline workflows
- Successfully delivered global campaigns through meticulous planning and execution
- Continued working with IKEA for over 12 years as a freelancer after this role.
Model Scout and Agent
Freelance
01.2015 - 01.2025
- Negotiated contracts between agencies and models regarding compensation terms.
- Maintained records of all scouting activities including contacts made, interviews conducted.
- Conducted portfolio reviews to assess the model's talent and skill level.
Education
Communication
Berghs school of Communication
05.2018
Product development
Swedish school of textiles
Borås05.2011
Economics
University of Borås
Borås05.2010
Skills
- Strategic planning
- Talent management
- Team leadership
- Negotiation techniques
- Brand positioning
- Inspirational leadership
- Management team leadership
- Marketing and advertising
Timeline
Marketing Project Manager
J.Lindeberg
10.2023 - 09.2024
Production Manager
H&M
05.2021 - 05.2023
CEO and Producer
Joule Production
01.2017 - Current
Photographer's Agent and Producer
Mink Mgmt
01.2017 - 01.2018
Model Scout and Agent
Freelance
01.2015 - 01.2025
Producer
IKEA Communications
01.2015 - 01.2017
Communication
Berghs school of Communication
Product development
Swedish school of textiles
Economics
University of Borås
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