Santosh Kumar Sharma

• Led the development and execution of marketing strategies across multiple channels, including brand positioning, creative campaigns, attribution, and data analytics, ensuring revenue uplift, and optimized media spend.
• Secured the next Zen marketing solution in GCP for a comprehensive customer 360 view, consulting on activation for offers, personalization, and media.
• Directed cross-functional teams to increase CDP adoption, establish governance frameworks, and support regional self-service.
• Enabled an omnichannel experience by democratizing data on Azure, and integrating Adobe and Google marketing clouds for a superior airline experience.
• Defined communication and journey strategies using tech stacks and microservices to orchestrate customer journeys.
• Implemented Adobe full-stack projects for media optimization, enhancing ROI with Adobe Audience Manager, Analytics, and Media Optimizer.
• Designed and executed personalization use cases with Adobe Campaign and Audience Manager, along with complex, event-driven frameworks.
• Advocated for best practices and optimized processes to improve ROI and reduce TCO.
• Executed RFPs and POCs for CDP solutions like Adobe AEP, Tealium CDP, and Hightouch to validate customer benefits.
• Enhanced digital analytics capabilities using GCP, Power BI, and reporting frameworks, acting as a self-sufficient data analyst.
• Developed reporting frameworks to measure campaign performance and inform marketing strategies.
• Hands-on expertise with tools like BigQuery, Adobe Marketing Stack, Google Analytics, Meta Ad, Power BI, and SQL.

Technical Architect/Senior Project Manager ( Sweden )

• Onboarded Adobe Campaign Standard to enable push notifications.
• Implemented the Adobe full-stack solution to optimize media spend, integrating the H&M app across various Adobe products, and tracking via Tealium (TMS).
• Led a team of 8+ across various digital streams.
• Provided optimization solutions to enhance customer experience (CX), and reduce costs.
• Consulted with sales teams on strategic RFI and RFP responses, qualifying sales from marketing leads, and delivering winning solutions.

Digital Marketing Delivery Lead, TDC - Copenhagen (2015-2017)

• Supported TDC's digital transformation with projects in analytics, personalization, and communication using Adobe Analytics, Adobe Target, IBM Unica, and IBM Tealeaf.
• Managed a team of 15+ across various streams.

Digital Marketing Architect, TCS, Pune.

• Assisted the sales team with RFPs, RFIs, various POCs, and due diligence projects for clients globally.

Web Analysis Consultant, TCS - Nokia (Finland) (2009–2013)

• Set up analytics tracking across all touchpoints for Nokia, using Adobe Analytics and Adobe Target.
• Liaised with business stakeholders on tracking and reporting requirements, converting them into technical documentation for developers.
• Validated and published reports, ensuring comprehensive end-to-end stakeholder communication.
• Led a team of 10 or more members for online global support.

Strategy Development: Led the development of comprehensive online marketing strategies, including planning paid advertising campaigns for SEM.

Keyword Research: Directed extensive keyword research to identify high-impact keywords.

Content Optimization: Supervised the optimization of website content, meta tags, headings, and other on-page elements to improve search engine rankings.

Campaign Management: Managed paid advertising campaigns, overseeing budget allocation, bid management, and ad creation.

Analytics and Reporting: Led data analysis efforts to measure campaign success, tracking key performance metrics such as CTR, CPC, organic traffic, and keyword rankings.

Stay Informed: Ensure the team stays up-to-date with the latest trends, algorithms, and industry best practices.

In essence, I was responsible for increasing online visibility, driving targeted traffic, and contributing to a company's online success through a mix of technical knowledge, content optimization, data analysis, and strategic planning, while leading and guiding my team to achieve these objectives.