Sandra Grennard
Stockholm
Summary
Product management professional with track record of driving successful product initiatives and optimizing product performance. Adept at collaborating with cross-functional teams and focusing on achieving impactful results. Known for adaptability and reliability in dynamic environments, with skills in product lifecycle management, strategic planning, and stakeholder management.
Overview
13
13
years of professional experience
Work History
Product Owner/Manager
Electrolux Group
06.2024 - Current
- Leading a cross-functional engineering team of 20 to translate business needs into technical requirements, development, testing, and releasing.
- Managing the product lifecycle from concept through launch, ensuring alignment with business objectives, product strategy, and roadmaps.
- Coordinating cross-department project planning and execution.
- Managing beta testing programs to gather early-stage feedback and refine product features before wider release.
- Fostering a culture of innovation, encouraging team members to propose and pursue new ideas for product enhancement.
- Improving product lifecycle management, streamlining processes, and setting a clear vision and direction for the development team.
- Cultivating and strengthening lasting stakeholder relationships using strong issue resolution and dynamic communication skills.
- +24% orders year-over-year for Q1 2025.
- Go live with various business-critical and technically complex, consumer-facing products, such as a new checkout, hard bundles, extended warranty, digital warranty cards, new payment options, and accessibility regulatory (EU legal).
Product Manager
Tele2
03.2023 - 06.2024
- Led product development initiatives, aligning cross-functional teams to drive product roadmap execution and continuous improvements.
- Collaborated with engineering and design teams to prioritize feature releases based on customer and business needs.
- Managed stakeholder communication, ensuring alignment on product vision and project timelines.
- Coordinated design meetings and decisions with internal departments and teams.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Highest online mobile sales in five years during Q4 2023.
- Launched new products, such as mobile subscription binding for hardware, internet warranty (uppkopplingsgaranti) for broadband, subscription activation for streaming, and multi-product discounts.
Ecommerce Manager (Consultant)
Telenor
11.2022 - 03.2023
- Oversaw project management for key initiatives, ensuring timely completion within budget constraints.
- Facilitated team brainstorming sessions that led to innovative solutions for long-standing operational challenges.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Cultivated relationships with stakeholders to drive collaboration and support organizational goals.
- All-time high sales during Black Week 2022.
- Launched a new personalization project with a prolongation focus.
Ecommerce/Product manager
Fishbrain
11.2019 - 05.2022
- Analyzed market trends and user feedback to inform product development and roadmap prioritization.
- Developed and managed e-commerce performance metrics to drive strategic decision-making and growth initiatives.
- Implemented A/B testing protocols to refine product strategies, improving sales performance across web and app.
- Improved website usability by leading product redesign efforts that focused on building a new headless front end, enhancing navigation, layout, and overall aesthetics.
- Boosted conversion rates through comprehensive analysis of user behavior and implementing targeted improvements.
- Developed a automated ML/AI product recommendation program together with the Data Science team.
- Increased CR% from 1% to 2%.
- Successfully launching a new headless front end.
Ecommerce Merchandiser
Mini Rodini
05.2018 - 10.2019
- Developed and implemented visual merchandising strategies to enhance product presentation.
- Analyzed sales data to optimize inventory levels and improve stock turnover rates.
- Conducted market research to identify trends and adjust product offerings accordingly.
- Boosted sales through effective collaboration with marketing team on promotional displays.
- Increased revenue with +37%, CR with +29% and transactions with +47% to LY.
Ecommerce Buyer
& Other Stories
05.2013 - 04.2018
- Responsible for buying and budgeting for European and U.S. markets.
- Analyzed market trends and consumer demand to inform buying decisions and align product offerings with customer preferences.
- Conducted regular audits of inventory levels and sales data to enhance forecasting accuracy and minimize stockouts.
- Collaborated with internal departments to better understand needs and determine purchasing requirements.
- Increased RTW sales with 200% YoY.
- Increased shoes sales with 30% YoY.
Education
Art History
Lund University
Lund, SwedenGerman Language
GLS Sprachenschule
Berlin, GermanyArt
Marieborgs Folkhögskola
Norrköping, SwedenHigh School Diploma -
Gislaveds Gymnasium
Gislaved, SwedenSkills
- Product lifecycle management
- Data-driven decision making
- Teamwork and collaboration
- Product vision and strategy
- Agile software development
- Product backlog management
- Prioritization and execution
- Cross functional leadership
- User and UX research
- Stakeholder management
- A/B testing
- Troubleshooting and QA
- Requirements gathering
- App development
About me
Enjoys yoga, meditation, motherhood and cat reels.
Interested in science, AI, history, philosophy and nerdy coffee.
Accomplishments
- Leading engineering team of app. 20 staff members, consisting of tech leads, scrum master, back- and front end- developers and testers.
- Leading growth team, consisting of CRO, Paid traffic, UX/UI, SEO and content managers, resolving various product issues through consumer testing, data analysis and UX/UI improvements.
- Go live with large scale business critical, EU legal regulatory and technically complex consumer- and business user products.
- Developing a automated ML/AI product recommendation program together with the Data Science team.
- Successfully launching a new headless front end leading to significant growth of KPIs.
KPI increase examples
- +24% orders YoY for Q1 2025 - Electrolux
- Highest online mobile sales in five years during Q4 2023 - Tele2
- All time high sales during Black Week 2022 - Telenor
- Increasing CR% from 1% to 2% - Fishbrain
Languages
Swedish
Native or Bilingual
English
Full Professional
German
Limited Working
Timeline
Product Owner/Manager
Electrolux Group
06.2024 - Current
Product Manager
Tele2
03.2023 - 06.2024
Ecommerce Manager (Consultant)
Telenor
11.2022 - 03.2023
Ecommerce/Product manager
Fishbrain
11.2019 - 05.2022
Ecommerce Merchandiser
Mini Rodini
05.2018 - 10.2019
Ecommerce Buyer
& Other Stories
05.2013 - 04.2018
Art History
Lund University
German Language
GLS Sprachenschule
Art
Marieborgs Folkhögskola
High School Diploma -
Gislaveds Gymnasium