Salman A
Kalmar,Sweden
Summary
A seasoned digital marketing expert with a strong track record of transforming online presence into measurable success. Strategic, innovative, and growth-driven, with a deep passion for building brand visibility and performance across diverse markets.
Specialized in SEO with extensive experience in content management, landing page creation and optimization, as well as proficient handling of various CMS platforms.
Dedicated to enhancing global digital marketing efforts, ensuring maximum online visibility, engagement, and long-term growth in competitive digital landscapes.
Overview
20
20
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work history
Digital Marketing Specialist / SEO Lead
PragoMedia
Kalmar, Sweden
09.2009 - Current
- Planned, developed, and executed comprehensive organic SEO campaigns management for a diverse client portfolio—ranging from small local businesses to globally recognized brands such as Nokia, Mercer, Foodora, Unibet.
- Led ongoing evaluations of clients’ content management strategies, SEO and landing page optimization, conversion rate improvement, and A/B testing initiatives.
- Since 2024, I have been actively participating in initiatives to optimize client content for Generative Engine Optimization (GEO), resulting in increased visibility and citations across platforms such as Google SGE and ChatGPT.
- Participation in brainstorm meetings with clients to contribute innovative ideas for upcoming organic marketing initiatives and branding efforts.
Jr, Web Analyst
Syntegral Consulting,
St, Miami, FL 33130, USA
05.2005 - 08.2006
- Part of the team responsible for enhancing the brandʼs online presence and overall website performance from users perspective.
- Responsibilities included using data analytics to troubleshoot the web
platform design and usability issues in order to improve user experience, increase page views, and turn website leads into customers.
Education
Master in Creative Digital Technologies - Digital Technologies, Interaction Design
Linnaeus University
Kalmar Sweden 09.2007 - 01.2009
Bachelor of Science - Information Technology
COMSATS University, Abbottabad
Abottabad 03.2002 - 04.2002
Skills
- SEO
- Multilingual SEO
- GEO ( Generative Engine Optimization )
- ON-Page & OFF-Page SEO Strategies
- Content Marketing
- Content Management
- Link Building
- International Outreach
- Website Usability
- Conversion Rate Optimization
- Organic Social Media
- SEO Metrics & Analytics
- Digital Strategy Development
- Web Redesign
- Multilingual Digital Marketing
- Multilingual SEO
Languages
English
Proficient (C2)
Swedish
Advanced
Certification
- Member of Interaction Design Society.
- Member of DMI (Digital Marketing Institute).
- Member of Internet Marketing Association.
References
References available upon request.
Timeline
Digital Marketing Specialist / SEO Lead
PragoMedia
09.2009 - Current
Master in Creative Digital Technologies - Digital Technologies, Interaction Design
Linnaeus University
09.2007 - 01.2009
Jr, Web Analyst
Syntegral Consulting,
05.2005 - 08.2006
Bachelor of Science - Information Technology
COMSATS University, Abbottabad
03.2002 - 04.2002
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