Sabina Soysüren

Company Overview: E. Saether AB is a Nordic distributor within the skincare/make-up and fragrance category and is responsible for well-known brands such as for example E.L.F, Fenty, Bare Minerals, and Elizabeth Arden.

Responsibilities:

• Overall responsibility for sales on the Swedish market for the Consumer Division.
• Responsible for managing a sales team consisting of 1 Key account manager, 1 Key account coordinator, 1 Trade Activation partner and an external sales force.
• Sales budget responsibility.
• Responsible for all accounts in the Swedish market, including Kronans apotek, Apoteket Hjärtat, ICA, KICKS, H&M and more.

Achievements:

• Entering and setting up new contracts with several of the largest Swedish Pharmacy customers.
• Launching E.l.f cosmetics and skin care together with the marketing team.
• Turning negative sales trend at ICA to positive growth for Max factor ( + 5 % YTD July vs 2022) and Adidas (+ 3 % YTD July vs 2022) and making ICA the largest customer for the Swedish consumer beauty division.
• Turning John Frieda from negative trend to positive. (IDX 200 at ICA).
• New listings and new customers.
• Managing several price increases successfully during 2022-2024.

Responsibilities:

• Responsible of ICA account for all brands distributed at ICA.
• Responsible of Semi-makeup brands such as Max factor, RIMMEL and Bourjois at KICKS and Åhléns.
• Setting campaigns and presenting new launches at ICA, KICKS and Åhléns within semi-selective brands.

Achievements:

• Set up a process and awareness regarding masterdata and GS1 Denmark and Sweden within Saether which was crucial to keep existing at ICA.
• Got the ICA account up and running with the full set-up from deliveries from our warehouse to in-store activities.
• Set up successful campaign plans with each account I was responsible for.
• Created a team structure together with the marketing team to strengthen internal collaboration.

Company Overview: Haugen Gruppen is a distributor on the FMCG market with a large portfolio of well-known brands such as Green Giant, Old El Paso, Blue Dragon, Twinings and several more.

Responsibilities:

• Responsible of ICA account for all brands in the Haugen-Gruppen portfolio.
• Responsible of reaching goals regarding the ICA account.
• Budget responsibility for ICA.
• Responsible of campaigns and campaign planning at ICA.

Achievements:

• Managed two price increases successfully.
• Several new listings.
• Increased margins on selected items and achieved yearly goals for the ICA account.

Company Overview: Company within FMCG market focusing on baby products such as pacifiers, bottles and teethers. Market leader within pacifiers in Scandinavia.

Responsibilities:

• Overall responsibility of sales on Swedish market.
• Responsible of Key accounts in Sweden both within Pharmacies and Grocery Trade.
• Sales budget responsibility.
• Team manager/coach for sales department consisting of 2 people. (Key Account Manager and Category Manager)

Achievements:

• Set new contract with Apoteket Hjärtat.
• New listings.
• Launched new preemie pacifier assortment towards hospitals.

Responsibilities:

• Overall responsibility of all marketing activities in Scandinavia for MAM.
• Responsible for assortment strategies on all Scandinavian markets and new product development process.
• Setting up strategic marketing plans and setting budget for marketing department.
• Team manager/coach for marketing department consisting of 5 people.

Achievements:

• Member of the management team.
• Created a united marketing team and built up team spirit.
• Launched new pacifier assortment on Scandinavian market together with the team.
• Set up and accomplished research study with external party.

Responsibilities:

• Responsibility for setting a profitable assortment and channel/market strategy across Scandinavia, setting recommended prices and ensuring high profitability on all new launches.
• Manager of Go-to Market team consisting of 3 members; Trade Marketing Manager, Category Manager and Supply chain coordinator, and member of the management team.
• Continuously analyzing and evaluating category development and recommending actions to management team to keep profitability.

Achievements:

• Created a new unified team Go-to-Market working towards set goals.
• Delivered monthly purchase forecasts to mother company during 7 months when team member was on sick leave.
• In charge of several key clients to cover sick leave on sales department during 10 months.

Company Overview: Danone is one of the largest dairy companies in the world. Brand such as ProViva, Activia, Danonino, Alpro, and Actimel belongs in the portfolio. Nordic headquarter located in Solna, Stockholm with approximately 50 employees at the office.

Responsibilities:

• Overall responsibility for sales, assortment, campaigns and pricing for Coop and Netto.
• Responsible for developing client specific strategies for the clients mentioned above, both on long-term and short-term basis to keep clients profitable.
• Responsible for negotiations with clients regarding price increases, assortment and campaigns.
• Ensure high distribution level and presence at all markets.

Achievements:

• Increased client relationship massively through Kundbarometern at Coop.
• Successfully managed to meet goals on 2 price increases within a year.
• Created new structure of presentations on sales conferences to motivate sales force.

Responsibilities:

• Overall responsibility for sales, assortment, campaigns and pricing at clients such as ICA, Gekås, Swedish pharmacy clients and baby store clients.
• Developing client specific strategies both on long-term and short-term basis.
• Ensure high distribution level and presence at all markets.

Responsibilities:

• Responsible for sales, assortment, campaigns and pricing for Bambino MAM's Pharmacy clients.
• Developed client-specific strategies for the pharmacy clients, both on longterm and short-term basis.
• Maintained category growth and profitability through regular market analysis. Provided input to management board, sales department, supply chain and marketing department.

Responsibilities:

• All trade activities on Swedish grocery market such as campaigns, sales staff material, in-store material and campaign follow-ups.
• Responsible for Nordic trade budget.
• Involved in product launch process by providing market input and consumer insights.

Company Overview: The Nielsen Company is a global information- and market research company active in over 100 countries worldwide.

Responsibilities:

• Account manager for several large clients within the Swedish grocery trade in various categories.
• Educated clients within Nielsen software.
• Responsible for PROFIL, a brand survey regarding consumer behavior and loyalty.
• The Nielsen Company is a global information- and market research company active in over 100 countries worldwide.