Roselyne Modani
Nairobi,AB
Summary
Seasoned Public Relations Manager with background in managing comprehensive public relations campaigns, crisis management, and media relations. Possess strong strategic planning skills and ability to build long-term relationships with key stakeholders. Notable for creating compelling brand stories that enhance reputation and drive growth. Previous roles have seen significant improvement in company image and positive press coverage due to effective PR strategies implemented.
Overview
18
18
years of professional experience
Work History
Business Development Manager
CROWN PAINTS PLC
01.2023 - 01.2024
- Implemented a direct outreach campaign to over 50 architects, resulting in a 25% increase in project specifications
- Developed a high-value prospecting strategy, generating a 30% growth in engagements from 200 leads
- Led weekly product knowledge sessions, fostering collaboration and improving knowledge retention
- Organized 10 industry-targeted webinars, boosting engagement by 25%
- Managed a Ksh.35M annual budget for the Projects team, reducing operational expenses by 12% while maintaining service quality
- Conducted competitor analysis, leading to product adjustments that increased customer acquisition by 5% in two quarters
Public Relations & Client Engagement Manager, East Africa
CROWN PAINTS PLC
01.2021 - 01.2023
- Spearheaded a team of 16 across PR, client relations, and government affairs, increasing productivity by 40%
- Orchestrated a pan-East African PR campaign, securing over 100 unique media placements
- Developed a systematic customer feedback process, gathering insights from over 500 responses annually to drive product enhancements
- Established a client feedback loop, improving retention rates by 30% through targeted engagement
- Formed strategic partnerships with 5 local businesses, increasing brand visibility and foot traffic by 15%
- Streamlined communication between PR and Events teams, reducing decision-making time by 20%
Director of Brand & Event Management
DENT GROUP
01.2018 - 01.2020
- Led a team of 6 and managed event teams of up to 60, coordinating corporate events that reduced planning time by 30%
- Created a brand strategy based on focus group feedback, leading to a 15% increase in customer retention
- Developed detailed post-event reports to enhance future events and resource management
Public Relations & Operations Manager
ISON TECHNOLOGIES
01.2014 - 01.2017
- Developed a project planning template that reduced errors by 50% and improved execution efficiency
- Crafted bid proposals that boosted contract win rates by 25%, leading to increased repeat business
- Trained personnel in the use of software and systems, enhancing operational efficiency
Public Relations Manager
PILLAR OF HOPE NGO (Kenya & Uganda)
01.2013 - 01.2014
- Developed and executed a PR strategy that boosted donor engagement by 35%
- Managed an advertising campaign that increased direct customer interactions by 20%
- Drafted media materials and secured extensive local press coverage
Corporate & Legal Affairs Manager
DHANUSH INFOTECH KENYA
01.2012 - 01.2013
- Led a team managing large government IT projects, including the successful deployment of the IFMIS system at the Ministry of Finance
- Implemented marketing strategies that aligned with corporate goals and enhanced project delivery
Government Affairs Manager
AFRICA - CHINA PETROLEUM PIPELINE Ltd.
01.2008 - 01.2012
- Managed a budget of Ksh.13.4 billion for pipeline insurance and financial oversight
Legal Intern
KEFA OMBATI ADVOCATES
01.2006 - 01.2007
- Conducted legal research and contributed to the successful argument of a case in court
- Assisted with regulatory filings and contract negotiations for high-profile clients
Education
Bachelor of Law -
University of Nairobi
Skills
- Public Relations
- Corporate Communications
- Government Relations
- Public Affairs
- Client Engagement
- Stakeholder Management
- Branding
- Event Management
- Project Management
- Crisis Communication
- Media Management
- Strategic Planning
- Negotiations
- Budgeting
- Cost Control
- Lead Generation
- Client Consultations
- Strategic Partnerships
- Relationship Development
Languages
English, Fluent
Websites
References
References available upon request.
Timeline
Business Development Manager
CROWN PAINTS PLC
01.2023 - 01.2024
Public Relations & Client Engagement Manager, East Africa
CROWN PAINTS PLC
01.2021 - 01.2023
Director of Brand & Event Management
DENT GROUP
01.2018 - 01.2020
Public Relations & Operations Manager
ISON TECHNOLOGIES
01.2014 - 01.2017
Public Relations Manager
PILLAR OF HOPE NGO (Kenya & Uganda)
01.2013 - 01.2014
Corporate & Legal Affairs Manager
DHANUSH INFOTECH KENYA
01.2012 - 01.2013
Government Affairs Manager
AFRICA - CHINA PETROLEUM PIPELINE Ltd.
01.2008 - 01.2012
Legal Intern
KEFA OMBATI ADVOCATES
01.2006 - 01.2007
Bachelor of Law -
University of Nairobi
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