Rosanna Blom
Malmö
Summary
Structured and versatile coordinator with experience across e-commerce, digital marketing, campaign execution, customer service, and cross-functional workflows. Skilled in supporting both commercial and operational teams by managing deadlines, updating content, solving customer issues, and maintaining high-quality processes. Strong ability to balance strategy with hands-on execution.
Overview
21
21
years of professional experience
Work History
Campaign Manager
Vartex AB
03.2023 - 05.2025
- Planned and executed seasonal marketing campaigns across digital channels.
- Coordinated communication, newsletters, and automation workflows to increase engagement and sales.
- Produced campaign visuals and banner ads in collaboration with designers.
- Strengthened SEO performance and ensured brand consistency across all touchpoints.
- Developed and executed integrated marketing campaigns to enhance brand visibility.
- Collaborated with cross-functional teams to align messaging and objectives.
- Managed project timelines to ensure on-time delivery of initiatives.
E-Commerce Coordinator
Cykelgiganten AB
05.2020 - 03.2023
- Managed website content, landing pages, newsletters, and product copy.
- Acted as key stakeholder in the development of a new e-commerce platform, defining requirements and testing functionality.
- Optimized SEO and user experience to drive traffic and improve conversion rates.
- Supported warehouse and customer service teams to ensure smooth order flow and high customer satisfaction.
- Streamlined order processing workflows to enhance customer satisfaction.
Freelance Web Project
K Frisör AB
11.2019 - 02.2020
- Designed and built a new website with online booking system.
- Continue to provide updates and maintenance upon request.
- Kfrisor.se
Junior Digital Marketer (Fixed-term)
CoolStuff AB
06.2018 - 08.2019
- Produced and optimized landing pages and product listings with focus on SEO and sales performance.
- Served as a link between marketing and purchasing departments for product promotions.
- Created product copy and analyzed KPI reports to evaluate campaign success.
E-Commerce Assistant (Internship)
Footstreet
11.2017 - 03.2018
- Managed product uploads, website content, and social media channels.
- Handled customer service and product photography.
- Contributed to SEO and copywriting projects as part of final degree assignment.
- Managed inventory updates and product listings on e-commerce platforms.
- Assisted in optimizing online merchandising strategies to enhance customer engagement.
Sales Associate Menswear
Åhléns City
11.2008 - 06.2018
- Delivered excellent customer service and personal styling advice.
- Responsible for visual merchandising and daily store operations.
- Served as acting supervisor and participated in multiple sales training programs.
- Supervision and training new employees.
- Provided exceptional customer service to enhance shopping experiences and foster brand loyalty.
- Assisted in inventory management, ensuring stock availability and organized displays for optimal presentation.
Marketing Assistant (Internship)
CoolStuff AB
01.2017 - 03.2017
- Assisted in marketing planning and influencer scouting.
- Coordinated discount codes and promotional activities.
- Completed a marketing strategy project as part of education.
Shop Assistant (Part Time)
Larsson & Lange AB
08.2007 - 11.2008
- Managed booking and sales of hair and beauty products.
- Participated in product and sales training provided by suppliers.
- Assisted customers with product selection and inquiries to enhance shopping experience.
- Maintained accurate inventory levels through regular stock checks and replenishment processes.
Spa Therapist & Supervisor
Nímat Spa
02.2006 - 08.2007
- Performed luxury spa treatments and advised customers on skincare products.
- Supervised junior therapists and ensured service quality.
- Educated clients on treatment benefits and post-care practices for optimal results.
- Assisted colleagues in maintaining a calm, organized work environment by completing cleaning tasks and equipment maintenance as needed.
Customer Support (Temporary)
Resurs Bank
04.2004 - 08.2004
- Assisted customers with personal loans, savings accounts, and payment plans.
- Managed administrative banking tasks and general customer inquiries.
- Worked effectively in fast-paced environments.
- Proven ability to learn quickly and adapt to new situations.
Education
Higher Vocational Degree - E-Commerce Manager Program | Digital Marketing
IHM Business School
Malmö, Sweden05-2018
Freestanding Course - Media Communication 30 Credits
Malmö University
Malmö, Sweden06-2002
Diploma - Anatomy | Spa | Swedish Massage Techniques
Complementary Medicine College
Malmö, Sweden12-2006
Skills
- Digital marketing strategy
- Creative content production
- E-commerce strategy development
- CRM software proficiency
- Data analysis for actionable insights
- Experienced with graphic design tools
- CMS platform expertise
- Microsoft Office Suite
LANGUAGES
Swedish (native)
English (fluent)
Danish (conversational)
Timeline
Campaign Manager
Vartex AB
03.2023 - 05.2025
E-Commerce Coordinator
Cykelgiganten AB
05.2020 - 03.2023
Freelance Web Project
K Frisör AB
11.2019 - 02.2020
Junior Digital Marketer (Fixed-term)
CoolStuff AB
06.2018 - 08.2019
E-Commerce Assistant (Internship)
Footstreet
11.2017 - 03.2018
Marketing Assistant (Internship)
CoolStuff AB
01.2017 - 03.2017
Sales Associate Menswear
Åhléns City
11.2008 - 06.2018
Shop Assistant (Part Time)
Larsson & Lange AB
08.2007 - 11.2008
Spa Therapist & Supervisor
Nímat Spa
02.2006 - 08.2007
Customer Support (Temporary)
Resurs Bank
04.2004 - 08.2004
Higher Vocational Degree - E-Commerce Manager Program | Digital Marketing
IHM Business School
Freestanding Course - Media Communication 30 Credits
Malmö University
Diploma - Anatomy | Spa | Swedish Massage Techniques
Complementary Medicine College