Reiko Tsukue

Sales Agent & PR (Japanese market) representing Swedish Ceramic Artist, Ingrid Unsöld
- Utilized network to secure free publicity in major magazines

and radio media, resulting in doubling the customer base.
- Organized and managed her first solo exhibition in Tokyo,

achieving a sell-out of all displayed pieces.
- Successfully secured three B2B orders and sold a

cumulative total of 400 artworks.

• Sales Agent & PR as JAPAN FORM (European market) representing Japanese Lighting artist and the brand "Tobimatsu Toki" (Launched Feb 2024)

- https://www.japan-form.com/

- Collaborated with Gärsnäs at Stockholm Furniture Fair, enhancing brand credibility in the Nordic & European market.
Promoted the brand at exhibitions like "3 Days of Design," targeting architects and high-end boutiques, resulting in client acquisition.

• Monthly Radio Appearance on J-WAVE "Tokyo Morning Radio"
  - Speaking topics from Sweden, including culture, lifestyle, and design, on one of Japan's leading radio channels with a broad listener base, enhancing brand visibility and credibility among diverse audiences.
  
• Interpreter (JP-ENG) of an interview for magazine "ELLE DECOR JAPAN" Feature
  - Served as JP-ENG interpreter for an interview with the curator of the National Museum of Stockholm and a leading Swedish designer, ensuring accurate cultural communication for one of Japan's top design magazines.
• Community Manager - "Les Trois" Membership Community (JAN-DEC 2023)
  - Launched and managed an online/offline membership community for a renowned Japanese chef, overseeing budget management, client negotiations, marketing, branding, SNS operations, copywriting, and customer service.
  - Exceeded the initial target of 100 members in the first three months.
  - Focused on quality, leveraging the chef's strengths for content and events, refined pricing strategies, and increased revenue by 1.5 times.

"Corporate Concierge" on Annual Contract - TPO Inc. (Welfare Service) - promoted to a role of team leader.

• Provided personalized support for employees, managing 300+ inquiries through various channels, delivering tailored solutions for customer satisfaction.

Stand-alone Project Basis - PR support for a lifestyle products company / An International Trade Show

• Press release creation, press kit, document translation, advertisement and editorial proofreading (ENG/JP)
  Collaborated with PR firms and marketing agencies to oversee process flows.
• Developed and maintained relationships with industry stakeholders, press, influencers, and VIP clients.
• Led press and business partners on tours to the German headquarters and other international trade showcases.
• Coordinated 40+ events annually, from small gatherings to seminars with 200 attendees. Presented the brand and products to press and business partners.
• Managed budget and invoicing processes.
  Developed speeches for the CEO.

Achievements

• Developed PR strategies that targeted affluent audiences through brand storytelling, resulting in a feature on a popular TV program and quadrupling advertising value to over 1.1 billion JPY within a year.
• Recognized as a top-performing PR professional, receiving an award from the CEO.

• Wrote press releases, supervised branding ads, editorial content, and conducted translations (English & Japanese).
  Managed department budgets and devised annual activity plans.
• Worked closely with PR firms and web agencies to oversee operations.
• Facilitated press tours to the U.S. and organized visits for U.S. delegations to Japan.
• Managed seminars, press conferences, and trade showcases.
  Conducted qualitative and quantitative consumer surveys.
  Created and translated impactful presentation materials for reporting to U.S. headquarters.

Achievements

• Led quarterly magazine production, increasing circulation tenfold from 3,000 to 30,000 over 3 years.
• Promoted understanding and adoption of U.S. Meat by tailoring marketing activities to the specific needs of industry clients.