Rajdeep Kumar

Client: H&M - Hennes & Mauritz AB

• Analyze, design, and develop solutions leveraging the features of a Customer Data Platform (CDP) to centralize offers and enable the organization to implement Omni Channel and Cross channel Communication.
• Facilitate the onboarding of online behavioral segments from the High Touch CDP platform for outbound media communication.
• Lead the migration of member offers from Adobe Campaign to Talon One, enabling centralized offer management and supporting the implementation of Omni Channel and Cross channel Communication.

Client: H&M - Hennes & Mauritz AB

• Successfully implemented a complex migration of Adobe Campaign Classic from version 7 to version 8 for a global retailer, managing 20+ campaign instances and 50+ data integrations.
• Developed a comprehensive migration strategy, addressing dependencies, risks, and resources while ensuring compatibility with Managed Services.
• Conducted in-depth analysis of the existing system, defined migration scope, and eliminated unnecessary elements to streamline the process
• Evaluated data models, workflows, and API usage to ensure a seamless transition form postgre to snowflake database in adobe campaign v8 version.
• Coordinated with internal and external teams to align project milestones with stakeholder expectations, ensuring timely delivery.
• Ensured adherence to SLAs, security protocols, and GDPR regulations throughout the project.

Client: H&M - Hennes & Mauritz AB

• Enabled Push Notification Channel for cross-channel marketing campaigns.
• Oversee campaign platform governance and management
• Developed custom schemas and technical workflows to support campaign operations
• Configured Adobe Launch and Data Collection to set up post back data for use in the campaign system
• Created customer segments based on behavior data from the mobile application
• Established a connection between Audience Manager and Campaign to enable unified data integration across systems
• Set up integration between Adobe IO and Campaign Standard
• Creation of segments based on current and past campaign performance using Adobe Analytics.

Client: USAA, United Service Automobile Association

• Interact with the Client to understand the project and finalize its scope
• Lead and coordinate the execution of debt collection strategy in agile methodology
• Migrate credit risk and debt collection strategies from SAS EG to UNICA Campaign and make the marketing processes automated
• .Preparing presentation for executed campaigns creates a report using SAS EG/Base and presents the same in monthly review meetings with higher managements
• Coordinate with DBA, ETL and Host team to purge, clean up a database and add a new database object for building new strategy, perform health checkups of campaign database
• Monitor the overall functioning of processes, identifying improvement areas and implementing adequate measures to maximize customer satisfaction.

• Client: Cisco System

• Understand the process and requester requirements, implementing custom templates for segmentation criteria across APAC countries.
• Develop and execute retail direct marketing campaigns in collaboration with the marketing strategy and communications teams, ensuring a smooth campaign launch.
• Edit and personalize eDMs for different countries using UNICA, ensuring a 0% error rate across all campaign aspects
• Review all customer communications to ensure accurate message delivery, including correct name placement, contact details, and personalization.