Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Raheel Mansoor

Stockholm

Summary

I bring close to 10 years of experience across analytics, data engineering, warehousing, data science, and data governance. As a data leader, I’m passionate about turning data into insights that drive growth and profitability. I have a proven track record of building and leading high-performing analytics and BI teams, delivering measurable results that create real business impact.

Overview

11
11
years of professional experience

Work History

Head of Business Performance

Klarna
Stockholm
04.2022 - Current
  • In this role, I headed a dynamic group of analysts and BI specialists dedicated to constructing a comprehensive understanding of our consumer base.
  • Lead consumer analytics and performance reporting for the Consumer Go-to-Market domain, defining KPIs, and tracking acquisition, engagement, and retention.
  • Built a 360-degree consumer segment/market performance overview across the funnel of approximately 60 datapoints: upper funnel (brand awareness, brand penetration) to bottom funnel (CAC, CLV, retention, purchase power, ARPU, APPU).
  • Designed an investment evaluation framework using DiD, A/B testing, CLV, CAC models, attribution, MMM, and brand deal analyses to measure incremental GMV and new users.
  • Established a monthly leadership forum integrating marketing, finance, and product to deliver insights and enable data-driven decision-making for growth and profitability.
  • Yearly business planning for retention and growth focuses on areas of the business to establish a solid base to achieve profitability, enabling cost-efficient growth.

Lead Analyst - User Growth Group

Klarna
Stockholm
06.2020 - 06.2022
  • Setting up data-driven marketing infrastructure to optimize campaigns.
  • Evaluate app campaigns post-ATT/iOS 14.5 through probabilistic modeling.
  • Drive user acquisition strategy through monthly channel mix adjustments.
  • KPI Definition, Building Dashboards, Reporting to the CXOs.
  • Yearly business planning, defining the KPIs, budget, and targets setting.

Data Engineer

Majority Bank AB
Stockholm
10.2019 - 06.2020
  • Building batch/event streaming data pipelines in AWS.
  • Transformation and enrichment of semi-structured and unstructured data.
  • Server-less data integrations using AWS Lambda functions.
  • Deploying prediction models in production.
  • Data Orchestration : Matillion, Airflow
  • ETL : Matillion, Snowflake Stored Procedures with Scheduler, LookML modeling, dbt_
  • Databases : Snowflake DB, MSSQL
  • End to End Deployment : Analysis Automation using Python, AWS EC2, crontab
  • Visualization Tool : Looker, PowerBI
  • Data Integrations : mParticle, Adjust, Funnel.io, Stitch, Intercom, Zendesk

Growth Analyst

Majority Bank AB
Stockholm
10.2018 - 09.2019
  • Worked as an analyst in the commercial team to help make informed decisions for digital marketing channels by using historical data and seasonal trends.
  • Developed an LTV prediction model using Python.
  • I built an attribution model to optimize acquisition cost.
  • Implemented churn prediction to identify and reduce churn.
  • Analysis using SQL, Excel, and Python.

Data Analyst

i2c Inc.
09.2014 - 08.2016
  • Performed analysis on issues raised by clients.
  • Developed excellent product knowledge to provide efficient support to clients.
  • Analyzing production logs to identify problems.
  • Timely escalation of important issues.
  • SQL, Excel, Linux

Education

Master of Science - Information Technology

University of Eastern Finland
Finland
08-2018

Skills

  • Forecasting & Budgeting
  • LTV
  • CAC
  • Churn
  • Attribution modeling
  • Stakeholder management
  • Data modeling
  • Advanced Analytics
  • Python
  • Excel
  • AWS
  • SQL
  • Qliksense
  • Looker
  • Looker Studio
  • ETL/ELT
  • AWS Glue
  • Matillion

Websites

Timeline

Head of Business Performance

Klarna
04.2022 - Current

Lead Analyst - User Growth Group

Klarna
06.2020 - 06.2022

Data Engineer

Majority Bank AB
10.2019 - 06.2020

Growth Analyst

Majority Bank AB
10.2018 - 09.2019

Data Analyst

i2c Inc.
09.2014 - 08.2016

Master of Science - Information Technology

University of Eastern Finland

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Raheel Mansoor