Pär Östman
Stockholm
Summary
I am a high performer profile with over 15 years of experience from various management positions within the retail industry in Sweden. Broad operational experience with proven P&L, sales and management skills, navigating in global matrix organizations, startups and research-based institutions. Experience of personnel management, both direct reports and of handling virtual teams. Wide network within the retail community. Proven track record of growing business and delivering transformation projects with an approach and style that instills confidence and builds trust with key internal and external stakeholders. Strategic planning, team involvement and executioners: key strengths. Self-driven and fully autonomous, understands the sensibilities and complexity of dealing with diversified business processes, cultures and acumen. High adaptability to changes and navigates well under pressure and long term based processes. Focused, result driven, direct, and informal team oriented leadership style.
Overview
26
26
years of professional experience
Work History
Senior Client Executive
NielsenIQ
Stockholm
10.2020 - Current
- As the account manager for some of Sweden's largest CPG manufacturing companies, responsible for contract negotiations, developing joint business plans, and ensuring clients have access to the most relevant market and consumer data
- Manage the client portfolio, consult with clients to identify their business needs, and provide the best technological solutions and practices to succeed in the retail market
- Tasked with achieving the operational plan targets and ensuring the client portfolio drives sales growth through SaaS solutions and improved adoption of cloud-based tools
- Ensure that client plans align with the company's commercial strategy and drive growth for both the client and the company
- Responsible for training various data users to understand different analysis techniques
- Assist them in comprehending a wide range of business factors, measuring and tracking KPIs efficiently
- Train data users to monitor projects, promotions, and the performance of innovations
- Identify and supply the best technological BI solutions to clients
- Lead data integration projects and consult with clients on implementation
- Set up reports and prepare and present various business analyses
- Accountable for identifying and delivering the best technological BI solutions to clients
- Spearhead data integration projects and advise clients on implementation strategies
- Generate reports and deliver comprehensive business analyses.
Senior Business Consultant
Nielsen
Stockholm
09.2017 - 10.2020
- Preparing, organizing, and delivering semi-annual and annual presentations to clients to showcase current business developments, challenges, and opportunities
- Analyzing categories and segments using both household and trade panel data to develop recommendations and actionable steps for clients in the FMCG industry
- Initiating and selling specialized analyses to top international clients to generate market knowledge and insights that aid in business development.
Strategic Retail Manager / Customer Engagement
Swedish Match
06.2015 - 09.2017
- Developed and implemented comprehensive retail strategies to enhance long-term profitability and store presence
- Executed tactical plans and projects to drive revenue growth and optimize business performance
- Established and refined channel strategies to maximize business potential
- Utilized diverse data sources, including consumer behavior studies, shopper studies, segmentation studies, Nielsen data, POS data, and eye-tracking studies, to inform strategic decisions
- Reported directly to the Head of Customer Engagement.
Retail Category Manager, Purchaser / Business development dep.
Swedish Match
05.2013 - 06.2013
- Led numerous Category Development projects for key clients, including ICA, Coop, Bergendahls, Axfood, Statoil, and Reitan
- Managed significant procurement responsibilities, including supplier evaluations, contract negotiations, assortment optimization, procurement, project management, and market monitoring
- Supervised two direct reports, ensuring project success and team efficiency
- Pioneered Sweden's first 'Concept Store' in the tobacco category, resulting in multiple successful store launches
- Developed and launched a Digital Signage plan, successfully integrated into trade marketing strategies
- Reported directly to the Director of Business Development.
Global Retail Marketing Manager / Global Marketing dep.
Swedish Match
Stockholm
04.2008 - 05.2013
- Led the development and project management of display solutions for the Scandinavian and North American markets
- Successfully executed a rollout in the USA, securing distribution in 20,000 convenience stores within six months
- Collaborated daily with a wide network of retail suppliers, including concept agencies, design firms, store fixture manufacturers, lighting companies, and furniture makers
- Managed significant procurement activities, including accounts payable analysis, supplier evaluations, contract negotiations, and procurement orders
- Supervised three direct reports and led three international project teams
- Reported directly to the VP of Global Marketing.
Procurement and logistic Manager
HL Display - The better shopping experience
Stockholm
04.2005 - 04.2008
- HL Display Sverige AB needed to source a complete product group that previously was supplied by a company within the group
- Identified and negotiated supplier contracts for over 1,600 products in 5 different countries and numerous different suppliers and secured the product supply in only 6 months
- Renegotiated existing supplier contracts and improved lead times from an average of 6 weeks to an average of 3 weeks
- Renegotiated existing supplier contracts and lowered cost of sales by 23%
- Implemented Category Management as a technique to understand markets, analyze spend, and make purchasing decisions which save money
- Indirectly reporting personnel: 12 people (2 warehouses)
- Reorganized and relocated one warehouse
- Contributing to create a Nordic Baltic logistic center
- Successfully staffed our newly created logistic center.
Technical Concept Manager
HL Display - The better shopping experience
Stockholm
10.2003 - 04.2006
- Responsible for development and internal marketing for a key product group
- Worked with numerous in-store communication projects
- Managed and implemented numerous Category projects within FMCG and DIY categories
- Developed several in-store shop in shop solutions as well as complete store concepts
- Direct reporting personnel: 7 people (3 engineers, 4 back office support)
- Improved our customer service from already high levels
- Analyzed, evaluated, and implemented a PDM system which reduces development time by 13%.
Sr. Key Account Manager
Eckerud Scandinavian Group AB
Stockholm
01.1998 - 01.2003
- Managed and nurtured relationships with top-tier clients, ensuring high customer satisfaction and retention
- Achieved double-digit year-over-year sales growth through strategic account plans
- Conducted market and competitive analyses to inform sales strategies
- Led contract negotiations, securing favorable terms and long-term agreements
- Collaborated with marketing, product development, and customer service teams for seamless solution delivery
- Developed performance metrics to track sales targets and account health
- Executed strategic plans tailored to key account needs and goals
- Integrated customer feedback to drive product and service improvements
- Managed account budgets and forecasts in line with financial goals
- Provided regular updates and detailed reports on account status to senior management.
Education
Trailhead by Salesforce
01.2020
Ledarskap -
Ambio
06.2015
Managment UGL -
Sententia Managment
01.2013
CiSilf, Certificate of Competence in Purchasing -
Silf
01.2007
DIHM, Marketing, Key Account Managment -
IHM business school
01.2002
Skills
- Motivational Skills
- Staff Management
- Vendor Management
- Strategic account development
- New Business Development
- KPI Tracking
- Performance Management
- Key Account Management
- CRM software proficiency
- Staff Development
Websites
Currentcompany
CiSilfSilfManagments
NielsenIQ
Personal Information
Title: Senior Client Executive
Timeline
Senior Client Executive
NielsenIQ
10.2020 - Current
Senior Business Consultant
Nielsen
09.2017 - 10.2020
Strategic Retail Manager / Customer Engagement
Swedish Match
06.2015 - 09.2017
Retail Category Manager, Purchaser / Business development dep.
Swedish Match
05.2013 - 06.2013
Global Retail Marketing Manager / Global Marketing dep.
Swedish Match
04.2008 - 05.2013
Procurement and logistic Manager
HL Display - The better shopping experience
04.2005 - 04.2008
Technical Concept Manager
HL Display - The better shopping experience
10.2003 - 04.2006
Sr. Key Account Manager
Eckerud Scandinavian Group AB
01.1998 - 01.2003
Trailhead by Salesforce
Ledarskap -
Ambio
Managment UGL -
Sententia Managment
CiSilf, Certificate of Competence in Purchasing -
Silf
DIHM, Marketing, Key Account Managment -
IHM business school
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