Experienced Marketing Manager skilled in creating impactful brand experiences across the Nordics and BeNeLux. Specializing in FMCG, passionate about brand building and driving consumer engagement. Background in endurance athletics and music brings a unique perspective to work, combining creativity and strategic thinking for exceptional results.
Hi, I’m
Pieterjan Perelle
Marketing Manager
Stockholm
Summary
Overview
2025
years of professional experience
2017
years of post-secondary education
5
Languages
Work History
Anheuser-Busch Inbev
Trade Marketing Manager Nordics
8 2023 - Current
Job overview
- Developed and implemented trade marketing strategies aligned with AB InBev’s business objectives across the Nordic region.
- Created consumer-centric programs tailored to local market trends, enhancing brand resonance and visibility.
- Collaborated with sales, marketing, and supply chain teams to ensure seamless execution of trade plans.
- Conducted market analysis to identify growth opportunities and address competitive threats, adapting strategies as needed.
- Managed trade marketing budgets to maximize ROI and drive impactful promotional activities.
Anheuser-Busch InBev
Trade Marketing Manager Sweden & Finland
01.2022 - 08.2023
Job overview
- Led the planning and execution of trade marketing initiatives for Sweden and Finland, ensuring alignment with brand objectives.
- Strengthened customer relationships and supported sales teams with tailored marketing materials and on-ground insights.
- Managed promotional activities, merchandising efforts, and in-store displays to drive brand visibility and sales.
- Oversaw budget management and defined KPIs to track and optimize campaign performance.
Bacardi
Trade Marketing Manager Rebel Brands - BeNeLux
07.2020 - 01.2022
Job overview
- Executed all customer marketing activities for Rebel Brands in the BeNeLux market, supporting growth targets in on- and off-trade.
- Consulted with local stakeholders on brand plans, aligning activations with market needs and sales objectives.
- Managed budgets efficiently, localized global activation toolkits, and oversaw POS material production.
- Developed trade strategies that enhanced brand recognition and market share across BeNeLux.
Bacardi
Junior Key Account Manager
12.2018 - 12.2020
Job overview
- Managed key accounts in the Convenience channel, focusing on retailers like Colruyt, Carrefour, and Makro.
- Supported sales growth through strategic account planning, promotional activity management, and detailed sales forecasting.
- Provided insights through market analysis and regular reporting to optimize sales strategies and account value.
Beobank NV/SA
Young Talent Traineeship
6 2018 - 11.2018
Job overview
- Managed and supported projects within the Operations department, including IT and process improvement initiatives.
Education
KU Leuven
Master of Business Administration (MSc) from International Relations and Affairs
University Overview
KU Leuven
Bachelor of Business Administration - BBA from International Relations and Affairs
University Overview
Skills
Timeline
Trade Marketing Manager Sweden & Finland
Anheuser-Busch InBev
01.2022 - 08.2023
Trade Marketing Manager Rebel Brands - BeNeLux
Bacardi
07.2020 - 01.2022
Junior Key Account Manager
Bacardi
12.2018 - 12.2020
KU Leuven
Bachelor of Business Administration - BBA from International Relations and Affairs
01.2016
Trade Marketing Manager Nordics
Anheuser-Busch Inbev
8 2023 - Current
Young Talent Traineeship
Beobank NV/SA
6 2018 - 11.2018
KU Leuven
Master of Business Administration (MSc) from International Relations and Affairs
01.2017
Languages
Dutch
Native language
Swedish
Proficient
C2
English
Proficient
C2
French
Proficient
C2
German
Upper intermediate
B2
Similar Profiles
PAUL BABUPAUL BABU
Senior Analyst O2C at AB InBev - Anheuser-Busch InBevSenior Analyst O2C at AB InBev - Anheuser-Busch InBev
Ashlee CaesarAshlee Caesar
SR. MARKETING MANAGER - PARTNERSHIPS & EXPERIENTIAL at Anheuser-Busch, InBevSR. MARKETING MANAGER - PARTNERSHIPS & EXPERIENTIAL at Anheuser-Busch, InBev
Sanjhiv Kumar R KSanjhiv Kumar R K
Cost Specialist at Anheuser-Busch InBevCost Specialist at Anheuser-Busch InBev
Badrinarayanan SBadrinarayanan S
Regional Material Planner at Anheuser Busch Inbev India LtdRegional Material Planner at Anheuser Busch Inbev India Ltd
Deepan Kumar SDeepan Kumar S
Associate Manager in Supply Chain Management at DXC TechnologyAssociate Manager in Supply Chain Management at DXC Technology