Pavithra Muthu vigneshwaran
Sundsvall
Summary
Seasoned Business Intelligence Analyst with a background in converting complex data into actionable insights to drive decision-making processes. Skilled in analyzing trends, crafting detailed reports, and enhancing business operations through technology solutions. Demonstrated ability to work collaboratively across teams to implement improvements, leading to increased efficiency and productivity.
Overview
8
8
years of professional experience
Work History
Freelancer_Market Analyst
Sciera
Chennai
04.2023 - 08.2024
- Created plans to propose solutions to problems related to efficiency, costs or profits.
- Maintained accurate records of all data collected during analysis processes.
- Identified and monitored key market trends and developments to assess their impact on business performance.
- Implemented a process for tracking competitor activities such as new product releases or changes in pricing policies.
- Recommended price points based on competitive landscape and cost structure considerations.
- Summarized raw data and analyses and made recommendations based on findings.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Updated and maintained databases with current information.
Business Analyst
Sciera India Pvt Ltd
Chennai
07.2016 - 03.2023
- Monitored project progress by tracking activity, resolving problems, publishing progress reports, and recommending actions.
- Developed and implemented data analyses, data collection systems, and other strategies that optimized statistical efficiency and quality.
- Monitored project timelines and budgets by tracking milestones, deliverables, and tasks.
- Identified or monitored current and potential customers using business intelligence tools.
- Aligned business strategies and objectives with the capabilities and constraints of business IT systems.
- Collaborated with stakeholders across departments to define requirements for new projects.
- Analyzed and tracked data to prepare forecasts and identify trends.
- Communicated with customers, competitors and suppliers to stay abreast of industry or business trends.
- Created and designed business intelligence databases, spreadsheets or outputs.
- Performed daily, weekly, and monthly reviews and analyses of current processes using operational metrics and reports.
- Collected business intelligence data from industry reports, public information or purchased sources.
- Identified and analyzed industry or geographic trends with business strategy implications.
- Prepared documentation summarizing findings from stakeholder meetings and workshops.
- Analyzed existing systems and processes to identify areas of improvement.
- Provided technical support for existing reports, dashboards or other tools.
- Created informative, actionable, and repeatable reporting that highlighted relevant business trends and opportunities for improvement.
- Maintained or updated business intelligence tools, databases or dashboards.
- Provided technical support during user acceptance testing cycles.
- Created, analyzed, and validated detailed functional specifications.
- Conducted insightful, ad hoc analyses to investigate ongoing or one-time operational issues.
- Developed reports using SQL queries to track progress against key performance indicators.
- Designed test plans, scenarios, scripts, cases, and results matrices to validate system functionality.
- Mapped and documented interfaces between legacy and new systems.
- Maintained library of model documents, templates or other reusable knowledge assets.
- Drafted functional specifications documents outlining project scope, objectives and deliverables.
- Identified gaps between current state and desired future state operations.
- Managed requirements traceability information and tracked requirements status throughout the project.
- Identified needs of customers promptly and efficiently.
- Collected, tracked and evaluated current business and market trend data.
- Conducted testing of software and systems to ensure quality and reliability.
- Utilized various software and tools to streamline processes and optimize performance.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Conducted system analysis and testing to identify and resolve technical issues or inefficiencies.
- Completed day-to-day duties accurately and efficiently.
Research Analyst
Sciera India Pvt Ltd
Chennai
07.2016 - 03.2023
- Analyzed complex datasets utilizing advanced analytics techniques.
- Devised processes for using research data to identify and capitalize on advertising opportunities.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Summarized raw data and analyses and made recommendations based on findings.
- Monitored current events and emerging trends to keep abreast with marketplace changes.
- Compiled targeted or exhaustive marketing data based on needs of specific research projects.
- Analyzed market trends and identified potential business opportunities.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Utilized a variety of tools such as Excel spreadsheets and databases for effective data manipulation and analysis.
- Conducted market research and analyzed data to identify trends, opportunities, and potential risks.
- Developed and used specific methodologies for collecting and analyzing marketing data.
Education
Master of Science - Software Systems
Bharathiar University
INDIA03-2015
Skills
- MySQL
- Gap analysis
- Data filtering
- Predictive Analysis
- Data collection management
- Analytical thinking
- A/B testing
- Tableau
- Microsoft Excel
- Strategic planning
- Data mining
- Reporting and documentation
- Data visualization
- Agile methodologies
- Market analysis
- Pricing strategy
- Power BI
- ETL Programming
- KPI analysis
Timeline
Freelancer_Market Analyst
Sciera
04.2023 - 08.2024
Business Analyst
Sciera India Pvt Ltd
07.2016 - 03.2023
Research Analyst
Sciera India Pvt Ltd
07.2016 - 03.2023
Master of Science - Software Systems
Bharathiar University
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