Patrik Sonesson
Stockholm
Summary
Throughout my 18-year career in the fashion industry, I've held various sales and leadership roles, nurturing a strong leadership background and comprehensive sales expertise across Wholesale, Retail, SaaS, and E-commerce.
Overview
20
20
years of professional experience
Work History
Country Manager, Sweden
Zalando Connected Retail
01.2020 - Current
- Spearheaded an aggressive national acquisition and lead conversion strategy, driving exponential growth and solidifying a resilient sales pipeline tailored to diverse customer segments. Developed and implemented innovative strategies that resulted in a 1200% increase in market share within the first year.
- Energized the sales team through visionary leadership, delineating clear tasks, KPIs, and goals, fostering seamless cross-team collaboration, and identifying top-tier talent. Conducted regular training sessions and workshops, resulting in a 60% improvement in sales team performance metrics.
- Forged formidable partnerships with retailers, skillfully bridging the gap between online and offline realms, ensuring alignment with evolving customer needs. Negotiated exclusive partnerships with major retailers, resulting in a 90% increase in revenue from key accounts.
- Pioneered impactful sales alliances to accelerate growth, overseeing the entire conversion process from initial outreach to contract finalization. Developed and implemented a comprehensive sales playbook, resulting in a 600% increase in conversion rates.
- Elevated brand visibility by passionately advocating for Connected Retail at premier industry events, trade associations, and networks, relentlessly expanding market reach. Served as a keynote speaker at severral industry conferences, increasing brand awareness and generating 90% more leads.
Country Manager, Sweden
Miinto Group
01.2018 - 01.2020
- Orchestrated a relentless pursuit of excellence at the helm of Swedish operations, overseeing Miintos Wholesale Managers and their diverse portfolio of 250 Fashion wholesale accounts. Developed and executed a strategic growth plan that resulted in a 65% increase in revenue within two years.
- Drove a meteoric rise in business across the region, orchestrating sales, operations, and P&L responsibilities, while crafting and executing ambitious long-term growth strategies. Implemented a customer segmentation strategy that resulted in a 80% increase in customer retention rates.
- Provided strategic guidance to the sales force, ensuring the achievement of ambitious order and sales targets, while proactively supporting key account management and analysis. Implemented a new CRM system, resulting in a35% improvement in sales team efficiency.
- Developed and maintained strong relationships with key stakeholders, including suppliers, distributors, and industry influencers. Negotiated favorable terms with suppliers, resulting in a 30% reduction in procurement costs.
Sales Manager, Scandinavia
WeSC
01.2017 - 01.2018
- Led the management of agents and distributors in Scandinavia, spearheading the expansion and optimization of distribution channels to entrench brand dominance. Developed and implemented a channel partner program that resulted in a 35% increase in sales within the first year.
- Conducted regular market analysis and competitor benchmarking to identify new growth opportunities and market trends. Introduced new product lines that capitalized on emerging consumer preferences, resulting in a 5% increase in market share.
- Provided ongoing training and support to channel partners to ensure alignment with brand values and sales objectives. Implemented a performance-based incentive program that resulted in a 35% increase in partner engagement and sales.
Distribution Sales Manager
Stutterheim
01.2015 - 01.2017
- Crafted global distribution strategies, collaborating closely with marketing and design teams to amplify brand resonance and market leadership. Expanded distribution channels into new markets, resulting in a decline 47% increase in global sales.
- Acted as the primary conduit for customer inquiries and sales-related communications, ensuring unparalleled service and satisfaction. Implemented a customer feedback system that resulted in a 15% increase in customer satisfaction ratings.
- Developed and executed marketing campaigns and promotions to drive brand awareness and product demand. Launched a new advertising campaign that resulted in a 38% increase in website traffic and online sales.
International Sales Manager
A.O. CMS
01.2013 - 01.2015
- Spearheaded international sales initiatives, guiding sales teams, agents, and distributors, and driving wholesale budgeting and forecasting efforts to achieve significant sales growth. Developed and implemented a market entry strategy that resulted in a 123% increase in international sales within two years.
- Conducted regular market research and analysis to identify new growth opportunities and market trends. Identified and capitalized on emerging market trends, resulting in a 70% increase in market share.
- Established and maintained strong relationships with key distributors and retailers, negotiating favorable terms and agreements. Expanded distribution channels into new regions, resulting in 30% increase in market penetration.
Country Manager, Sweden
Samsoe & Samsoe
01.2011 - 01.2013
- Directed sales operations and personnel precisely, spearheading wholesale budgeting, forecasting, and distribution expansion efforts to achieve substantial revenue growth. Developed and implemented a strategic growth plan that resulted in a 1300% increase in revenue within three years.
- Provided leadership and support to the sales team, setting clear objectives and KPIs, and conducting regular performance reviews. Implemented a sales training program that resulted in a 80% increase in sales team productivity.
- Established and maintained strong relationships with key accounts and retail partners. Negotiated exclusive partnerships and collaborations, resulting in a 1500% increase in sales and brand visibility.
Account Manager
J.Lindeberg
01.2009 - 01.2011
- Strategically managed a diverse regional customer portfolio, optimizing sales and cultivating strategic partnerships to achieve ambitious sales targets and fortify brand equity. Developed and implemented a strategic account management plan that resulted in a 500% increase in sales within two years.
- Conducted regular account reviews and performance analyses to identify growth opportunities and address customer needs. Implemented a customer loyalty program that resulted in a 60% increased in customer retention rates.
- Provided ongoing support and training to retail partners to ensure alignment with brand values and sales objectives. Implemented a merchandising program that resulted in a 250% increase in product visibility and sales.
Key Account Manager
Saddler Scandinavia Ab/Tiger of Sweden
01.2004 - 01.2009
- Engineered significant business growth and fostered enduring account relationships, cultivating strong partnerships with key clients and consistently exceeding revenue targets. Developed and implemented a strategic account management plan that resulted in a 1800% increase in sales within five years.
- Conducted regular business reviews and performance analysis to identify growth opportunities and address customer needs. Implemented a customer satisfaction survey that resulted in a 60% increase in customer satisfaction ratings.
- Provided ongoing support and training to key accounts to ensure alignment with brand values and sales objectives. Introduced new product lines and collections that resulted in a 300% increase in sales and market share.
Education
Handelsprogrammet (Business Administration) -
Staffanskolan
SöderhamnSkills
- Operational planning
- Materials sourcing
- Affiliate operations
- Sales management
- Strategic Planning
- E-commerce strategy
- Brand Management
- Team Leadership
- Brand Development
- New Business Development
- Marketing Strategy Development
- Brand Marketing
Additional Information
Premiepensionsmyndigheten, VT Consulting AB, Medialect AB, Valoratrade AB, Nymas Ur 1851 AB, Driver's License, References available upon request
Languages
English
Full Professional
Norwegian
Limited Working
Danish
Limited Working
Timeline
Country Manager, Sweden
Zalando Connected Retail
01.2020 - Current
Country Manager, Sweden
Miinto Group
01.2018 - 01.2020
Sales Manager, Scandinavia
WeSC
01.2017 - 01.2018
Distribution Sales Manager
Stutterheim
01.2015 - 01.2017
International Sales Manager
A.O. CMS
01.2013 - 01.2015
Country Manager, Sweden
Samsoe & Samsoe
01.2011 - 01.2013
Account Manager
J.Lindeberg
01.2009 - 01.2011
Key Account Manager
Saddler Scandinavia Ab/Tiger of Sweden
01.2004 - 01.2009
Handelsprogrammet (Business Administration) -
Staffanskolan
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