Oskar Valdmaa
Sports Marketing Professional
Stockholm
Summary
Highly ambitious and resourceful sports marketing professional with over 8 years of industry experience building successful partnerships, overseeing sponsorship strategy, managing athlete commercial rights as well as global brand campaigns.
Overview
7
7
years of professional experience
1
1
year of post-secondary education
3
3
Languages
Work History
Teamhead Sports Marketing Nordic
PUMA
05.2021 - Current
- Lead sports marketing team of four people with primary task of implementing and executing PUMA's international sports marketing strategies within Northern European region
- Negotiated and secured sponsorship deals worth several million euros including with Danish Handball Federation, Danish soccer club FC Midtjylland, Swedish soccer club Malmö FF and Norwegian soccer club FK Bodo/Glimt
- Increased turnover by roughly 2.5 million euros through activating existing club & federation sponsorship deals. This includes overseeing the sell-in process and creating brand campaigns for and together with partnership assets
- Managed Northern European sports marketing budget totaling around 3.5 million euros, as well as long-term cost management and planning
- Transformed legal structure and process for all regional sponsorship contracts by aligning them to PUMA's international framework
- Introduced and supervised new program which ensured that 100% of locally sponsored athletes are activated and take part in PUMA's international product and brand campaigns
Global Marketing Manager Football
PUMA
01.2017 - 02.2021
- Delivered and implemented global brand strategies to most important regions for soccer category
- Lead multiple marketing campaigns for limited edition products within licensed apparel and footwear, resulting each time in sell-thru of 60% or more within first four weeks
- Initiated and managed global marketing projects with specialist soccer retailers such as soccer.com, Niky's Sports and Pro:Direct Soccer, providing increased value to partners and boosting football business
Education
Master of Science - Marketing Management
ESADE Business School
Barcelona, Spain 07.2015 - 10.2016
Skills
Leadership & people management
Strategic thinking & planning
Negotiation
Relationship management & conflict resolution
Timeline
Teamhead Sports Marketing Nordic
PUMA
05.2021 - Current
Global Marketing Manager Football
PUMA
01.2017 - 02.2021
Master of Science - Marketing Management
ESADE Business School
07.2015 - 10.2016
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