Niyat Negash

• Currently, I'm a hourly employee as a alarm operator at an alarm center in Malmö. We receive emergency alarms from customers and respond by contacting the customer's medical personnel or SOS, depending on the severity of the situation. Every day presents a new challenge where I've learned to think quickly, stay calm, and handle various types of customers with empathy and professionalism.

Worked with digital marketing across Google Search, YouTube, and Maps, providing technical consultation to small and medium-sized businesses. Managed a portfolio of 200 clients over a 3-month cycle, with a daily goal of three advisory meetings and three new bookings.

Key focus areas included improving ad copy (headlines and descriptions), enabling conversion tracking for better performance insights, and optimizing bidding strategies to reduce costs. Regularly received positive feedback from clients who saw clear improvements in their campaign performance.

I held the position of Pricing Manager at Sixt in Malmö, where I was responsible for pricing strategy and market analysis over the course of 15 months. My role included daily data management and analysis in Excel, conducting competitive price comparisons, and supporting the continuous optimization of pricing based on market trends and competitor positioning. I worked closely with the lead Pricing Manager and gained a strong understanding of how to balance profitability with maintaining competitiveness in the car rental industry.