With a QQI level 6 in Fashion Buying and Merchandising , I am passionate about the PR and fashion
industry, and I am eager to learn new skills and expand my knowledge. I have been working as a PR
Assistant at H&M since January 2024, where I have gained valuable experience in managing samples,
writing creative and informative e-alerts, updating press and influencer databases, and supporting the
PR team in events and launches.
I also have a strong background in sales and customer service, as I have been a Department Manager
at H&M for over a year and a half, and Assistant Store manager for Jack&Jones for over 2 years. I have
developed skills in sales and profit analysis, store operations, customer service, and teamwork, and I
have contributed to the success and growth of the store. I enjoy working with diverse and
dynamic teams, and I believe I can bring a fresh and creative perspective to a role.
• I Work alongside the Fashion PR lead with local fashion PR activities, primarily in the showroom to elevate the brand and the experience of the brand
. • I Drive sample administration, including working with relevant systems, optimizing results by proactively and reactively handling requests and send outs.
• I Plan, execute & follow up PR events and activities together with the Fashion PR lead
• I Drive campaign related PR activities like PR material & interview placements and send out of press releases
•I Secure visual presentation in the showroom with current garments and products.
•I have Responsible of internal sample sales in accordance to our policy on purchases/lending products from showrooms.
•I Ensure product placement by tracking magazines, newspapers, influencers, radio and TV-channels
• I Drive general office administration duties, e.g. filling of press cuttings
•I Support in activities related to influencer marketing & celebrity management,I Collaborate cross functional with Influencer Specialist and Media to optimize earned and paid influencer partnerships.
• I would Advise and collaborate with external agencies to secure brand direction for paid partnerships.
• Regularly analyze and follow up on Sales & Profit KPIs for the department with the Visual Merchandisers.
Secure that actions are taken to maximize selling. Support the Visual Merchandisers with these actions
by securing the hours and staff needed for a successful execution
• Together with the store management team, secure store operations, H&M standards, and best practices
are followed through proper scheduling to maximize conversion and enable commercial activities (Move,
Sales, Events, etc.) and excellent customer service keeping within the sales budget of allocated hours.
• I Plan and prioritize actions together with my team that have a clear impact on selling and ensure the
implementation of the Commercial Handbook
• Ensure H&M Customer Service standards are always delivered through active coaching and leading
by example
• Actively prevent loss and ensure the department follows appropriate safety and security guidelines
• Give input to the Store Manager and Area Teams on allocation and replenishment to secure garment
levels according to sales trends and inform the Store Manager of any potential risks, threats, and
opportunities related to the competitor landscape
• I Manage the recruitment, training, development, and succession planning team in line with H&M best
practices
• I Evaluate and manage the performance of the Department team members,give regular feedback,
execute dialogues, development plans, and follow-ups and take actions to improve performance and
develop the team
• Setting goals for performance and deadlines in ways that comply with company's plans and vision.
• Organizing workflow and ensuring that employees understand their duties or delegated tasks.
• Monitoring employee productivity and providing constructive feedback and coaching.
• Supervised team members
• Managed opening and closing store
• Recruited and interviewed potential candidates
• Handled all staff member scheduling
• Visual merchandising the whole store and knowing what trends are In
• Acted as customer service representative