Johan Frölén

Purposeful, results-driven, and solution-oriented in both professional and personal life.
Extensive automotive OEM and supplier experience across Product Marketing, Sales, Finance, Re-marketing, Retail, Supply Chain, Engineering, Account Management, and Experiential Marketing, gained through key positions at Harman Automotive and Volvo Cars.

A proven people leader with deep industry knowledge, spanning HQ, Regional, NSC, Dealer, and global supplier perspectives. Consistently at the forefront of the automotive sector’s evolving landscape, leading projects and teams that deliver measurable results and sustainable growth across the value chain.

Recognized for strong accountability, service orientation, and a relentless focus on achieving targets. Highly positive, adaptable under pressure, and skilled at inspiring and developing teams while driving initiatives that push boundaries and deliver excellence.

Personally passionate about cars, boats, technology, design, and electronics since childhood. Confident and enthusiastic public speaker with a natural ability to engage audiences and represent organizations with professionalism.

Achiever 

Relator 

Activator 

Focus 

Self-Assurance