Summary
Overview
Work History
Education
Skills
Timeline
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Monika Gustavsson

Monika Gustavsson

Marketing Manager
Stockholm

Summary

Hardworking, performance-oriented professional with extensive expertise in marketing project and campaign management. Well versed in digital marketing, social media and demand generation. Committed to leveraging progressive experience to excel in a challenging position, driving impactful results for both company and customer success. As a dedicated self-starter, I am creative, trustworthy, and reliable in getting things done. I bring a proactive approach to problem-solving, always finding innovative ways to overcome challenges and deliver results.

Overview

28
28
years of professional experience
5
5
Languages

Work History

Marketing Manager

ADI Global Distribution
10.2015 - Current
  • Managing the marketing communications planning and execution across the Nordic region, utilizing email marketing, social media, web, events, and print
  • Successfully selling our portfolio of marketing opportunities to vendor partners by providing advisory services and maintaining customized plans for each partner
  • Boosting sales performance by creating engaging promotional materials and targeted campaigns
  • Enhancing customer loyalty through the implementation of effective email marketing campaigns
  • Utilizing data analytics to track lead generation campaigns and improve their quality
  • Significantly increased marketing revenue over the recent years
  • Managing budgets: income and cost
  • Achieving a steady increase in campaign responsiveness, evidenced by improved reach and customer engagement (clicks/opens/views)

Strategic Field Marketing Communications Manager

Dell
05.2012 - 05.2015
  • Developed communications plans to drive marketing within the region (Switzerland, Belgium, Spain, and Italy)
  • Collaborated with country and field marketing managers to bridge central and global teams, supporting overall country strategies and maximizing marketing investments
  • Engaged in process work, created models, analyzed data and metrics, and improved the effectiveness of marketing and event activities

Marketing Communications Manager EMEA Programs and Events

Dell
05.2009 - 05.2012
  • Developed comprehensive marketing campaigns for EMEA, that drove lead generation and boosted sales performance for the category of Servers and Networking
  • Managed EMEA-wide event communication in collaboration with the central event team
  • Localized marketing efforts in Sweden and Norway
  • Managed events in Sweden

Marketing Communications Manager Sweden, Public

Dell
05.2006 - 05.2009
  • Managed marketing for the Public customer segment in Sweden
  • Maintained positive relationships with sales team, optimizing value with collaborative approach.
  • Developed comprehensive marketing strategies that drove lead generation and boosted sales performance.
  • Managed budget allocation and resource utilization to maximize marketing ROI

Marketing Communications Manager Sweden

Dell
04.2004 - 05.2006
  • Responsible for, and executed all marketing plans to consistently achieve Sweden´s targets
  • Provided weekly updates on marketing activities and plans to the sales teams
  • Conducted sales training in marketing systems
  • Drove all PR activities
  • Managed budget allocation and resource utilization to maximize marketing ROI



Marketing Communications Specialist

Acterna Nordic AB (now: JDSU)
09.1999 - 12.2003
  • Managed marketing communication in Sweden and led a team with marketeers in other Nordic countries
  • Created communications and marketing materials to achieve objectives and maintain branding.
  • Worked globally on projects such as Intranet content
  • Set up quotations, partner agreements, rental/leasing solutions, and price lists
  • Successfully implemented the new global CRM system in the Nordics
  • Managed budget allocation and resource utilization to maximize marketing ROI

PR & Marketing Manager

Nokia Display Products
03.1996 - 09.1999
  • Managed marketing and PR for the Nordics, BeNeLux, Poland, and CIS (former OSS)
  • Created brand awareness and generated leads
  • Drove marketing via distributor partners
  • Built and led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
  • Managed budget allocation and resource utilization to maximize marketing ROI



Education

International Diploma in Digital Marketing -

IHM Business School
Stockholm

Communication and Leadership -

Dale Carnegie
Stockholm

Information and PR -

Folkuniversitet
Stockholm

Diploma in International Marketing -

IHM Business School
Stockholm

Skills

Marketing campaign development and management, Social Media Marketing, Digital Marketing, Partnership Development, Marketing strategy, Customer Acquisition, Email Marketing, Budgeting and Allocation, Event Planning, Budget Administration and Forecasting, Strategic Planning, Project Management, GA analytics

Timeline

Marketing Manager

ADI Global Distribution
10.2015 - Current

Strategic Field Marketing Communications Manager

Dell
05.2012 - 05.2015

Marketing Communications Manager EMEA Programs and Events

Dell
05.2009 - 05.2012

Marketing Communications Manager Sweden, Public

Dell
05.2006 - 05.2009

Marketing Communications Manager Sweden

Dell
04.2004 - 05.2006

Marketing Communications Specialist

Acterna Nordic AB (now: JDSU)
09.1999 - 12.2003

PR & Marketing Manager

Nokia Display Products
03.1996 - 09.1999

International Diploma in Digital Marketing -

IHM Business School

Communication and Leadership -

Dale Carnegie

Information and PR -

Folkuniversitet

Diploma in International Marketing -

IHM Business School

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Monika GustavssonMarketing Manager