Monica Andersson

Industrialisation Leader | International & Local Project Manager | Apr 2023–Current

• Lead international product and change-management projects across seven European countries, taking customer requirements through feasibility, development, validation and industrialisation into series production in complex multi-site manufacturing environments.
• Own the project/change-management process for customer-driven product changes: clarify requirements, mobilise global and local technical teams, coordinate engineering, quality, production, logistics and purchasing, develop solution options, align with KAMs and customers, secure internal decisions and drive implementation.
• Lead cross-functional international teams of around 30 people and stakeholder environments of up to 50 across 2–4 sites, aligning technical, operational, commercial and customer priorities throughout delivery.
• Lead cross-functional assessments of development costs, tooling/investment, product costs, timing, feasibility and risk for customer-driven changes; combine these inputs with commercial considerations from KAMs to recommend viable solutions and alternatives based on customer value and business impact.
• Lead validation and industrialisation with engineering, Product Quality, quality, production and logistics, ensuring validation plans, milestones and customer requirements are delivered through transition into series production.
• Manage governance through steering committees and stage-gates, with responsibility for project planning, milestones, risks, budget tracking and customer reporting on projects with budgets up to approximately €500k.
• Lead the Environmental Pillar and hold responsibility for sustainability learning within the Skill Center, supporting employee awareness and training on sustainability topics.

European RFQ Manager | Sep 2024–Sep 2025 — concurrent assignment

• Coordinated European RFQs across technical, operational and commercial stakeholders, consolidating production-cost breakdowns, price evaluations and development-cost estimates to support customer proposals and business decisions.
• Aligned inputs across European sites and functions, balancing customer requirements, production feasibility, costs, timing and commercial considerations.

Project Management Digital Applications Owner | Apr 2025–Sep 2025 — concurrent assignment

• Owned the business interface for project-management digital applications, translating business and user requirements into development roadmaps and coordinating stakeholders across business and technology.
• Evaluated solutions against operational needs and business value, driving process improvements and identifying cost-reduction opportunities.

Head of People & Culture

• Managed international customer portfolios and cross-functional digital projects, translating business and end-user requirements into structured delivery across multidisciplinary teams.
• Facilitated Product Value Workshops in English, French and German, identifying customer needs and translating insights into recommendations for product development, positioning and business improvement.

International Brand Manager, 10 Markets | International Brand Manager, Nordics

• Managed international brand and market activities across 10 markets (SWE, DEN, NOR, FIN, EST, LVA, LTU, UKR, RUS, Duty Free/Paid), working with Country Managers, KAMs, distributors, production, product development, and commercial stakeholders to translate market needs into local priorities and execution.
• Developed market-specific portfolio and SKU recommendations for Country Managers and Global Brand Managers based on product performance, market research and local insights; supported decisions across existing portfolios and new development opportunities.
• Identified market opportunities and developed market-entry and growth initiatives across European and Duty Free/Duty Paid channels, coordinating product, packaging, stock, production, distribution and commercial activities across markets.
• Shared accountability with Country Managers for commercial market performance, with variable compensation linked to revenue, market share, growth and EBITDA; used performance insights to recommend portfolio, market and activation priorities.

• Led the Swedish marketing function, growing the team from 4 to 7, and worked closely with Product/Market Managers, Sales, Peugeot HQ and the national dealer network to translate product and market strategy into commercial execution.
• Owned positioning, target-segment activation, launches, promotions, dealer offers and nationwide commercial marketing materials, ensuring coordinated market readiness around product launches and campaigns.
• Used market share, campaign and dealer performance, leads/conversions and marketing ROI to optimise activities and support commercial priorities across the Swedish market.

• Worked at the intersection of Product Management, Sales, technical teams, and customers to support product development, launches, trade shows, and commercial market activity.
• Co-developed a new Health & Safety signage catalogue after identifying a market knowledge gap, transforming it from a traditional product listing into a customer education and solution-selling tool connecting regulatory requirements with relevant products. Supported the launch with training for KAMs, Customer Care, and dealers; sales improved, and the core catalogue concept remains in use.

• Managed client portfolios, budgets, and multidisciplinary teams across international advertising agencies, delivering brand, campaign, product-launch, and event activity in complex client environments.