Mohammad Ghasemi
Tehran
Summary
Entrepreneurial product leader with a track record of turning ideas into real businesses and products across e-commerce, SaaS, and tourism. Skilled in customer discovery, MVP development, and data-driven iteration, combined with deep expertise in digital marketing, SEO, and paid acquisition. Experienced in leading cross-functional teams, engaging stakeholders, and navigating complex markets under challenging conditions. Passionate about building customer-centric products and driving product-market fit — a goal I’ve pursued in every venture and am eager to achieve at scale.
Overview
9
9
years of professional experience
Work History
Co-Founder & Digital Marketing Lead
DigiPrimus (digiprimus.com)
Leuven, Belgium (remote)
05.2025 - Current
- Initiated a cross-border digital marketing venture to provide services for Belgian SMEs and local producers from Iran.
- Conducted market research on target industries, preparing and delivering tailored presentations and proposals to prospective clients.
- Engaged directly with local businesses to assess digital marketing needs and refine the value proposition.
- Designed a portfolio of 15 service offerings, ranging from website development and SEO to paid advertising and AI-driven tools, to establish a competitive go-to-market strategy.
Co-Founder & Managing Director
IranAmaze (iranamaze.com)
Tehran
05.2019 - 06.2025
- Co-founded a tour operator in Iran serving inbound tourists from the US, Europe, and Asia, offering tailored cultural and Damavand tours.
- Leading a cross-functional team of six (SEO, developer, content writer, UI/UX designer, sales, and operations).
- Designed and launched tour packages, managed website content and UX, and directed SEO strategy, achieving page 1 ranking for high-value keywords (e.g., “Iran Tour”).
- Improved website conversion rates through CRO initiatives and managed paid Google Ads campaigns to drive qualified leads.
- Generated €150,000+ in sales from 50+ tours, despite disruptions caused by COVID-19 and Iran's tensions.
- Ensured tour quality through post-trip surveys and continuous feedback analysis, resulting in consistently positive customer experiences reflected in TripAdvisor reviews.
Co-Founder & Product Manager
ArbiQuest (arbiquest.com)
Amsterdam (remote)
06.2024 - 04.2025
- Co-founded a SaaS platform enabling Amazon sellers to identify and profit from cross-border arbitrage opportunities.
- Transformed an internal automation bot into a customer-facing MVP and launched it to the market.
- Acquired the first paid users by creating a landing page and conducting early outreach.
- Managed a developer to refine the product through multiple iterations based on early customer feedback.
- Represented the company in investor meetings, pitching the product vision and securing initial interest for funding.
- Discontinued operations after U.S. tariff policy changes made the cross-border arbitrage model unprofitable.
Co-Founder
OABeans (oabeans.com)
Vancouver, Amsterdam (remote)
09.2020 - 04.2025
- Co-founded a subscription-based lead list service for Amazon sellers in the US and Canada, providing product opportunities to help them find profitable items and grow sales.
- Designed and implemented a product quality scoring framework to benchmark lead lists against competitors and monitor improvements over time.
- Conducted churn analysis and customer research, uncovering drivers of cancellations and engagement to guide product decisions.
- Executed conversion rate optimization (CRO) initiatives, improving trial-to-paid conversions and overall customer acquisition efficiency.
- Managed paid advertising campaigns across Meta, Google, and Reddit, testing messaging and targeting strategies to support growth objectives.
- Designed and ran A/B and statistical tests to validate feature priorities, eliminating low-impact features (e.g., seat limits, stock monitoring) and focusing on high-value improvements.
- Hired, managed, and led a cross-functional team, ensuring customer insights translated into actionable product changes.
- Acquired and served 3,000+ paid Amazon US sellers.
- Transitioned to a board member role in 2025, with no executive or operational responsibilities.
Amazon Seller
Self Employed (evernate.com)
US (remote)
03.2020 - 11.2022
- Conduct market research to identify product niches with high demand and low competition, leveraging keyword analysis to uncover opportunities.
- Launched a US-based supplement brand, producing locally and selling on Amazon in a highly competitive niche.
- Conducted market and keyword research to identify opportunities, achieving first-page ranking on Amazon through optimized listings and strategic positioning.
- Led marketing efforts across Amazon PPC, Meta, and Google Ads; created landing pages and campaigns that drove traffic and conversion.
- Exited the business by selling ownership share while the brand continued operations.
Director of Poverty & Development Lab
Sharif Policy Research Institute (SPRI)
Tehran
01.2017 - 06.2019
- Led the Poverty and Development Lab, managing a team of 6 experts and professors to advance evidence-based policymaking.
- Designed impact evaluation projects for government agencies and NPOs; delivered 1,000+ hours of training workshops for policymakers.
- Managed the Tekab County Development Project, supervising 3 researchers and coordinating with 7 stakeholder groups to design interventions reducing water consumption and developing local businesses.
- Built networks with 35+ policymakers, professors, and practitioners to expand policy evaluation initiatives in Iran.
Co-Founder & Business Lead
Homasay
Tehran
05.2016 - 03.2017
- Started an IoT startup with three engineering peers, developing early-stage smart home components.
- Led the business side of the venture, managing operations, market research, and go-to-market strategy.
- Failed in a year, but gained hands-on experience in early-stage startup challenges, strengthening entrepreneurial and product development skills.
Education
Master of Science - Socioeconomic Systems Engineering
Iran University of Science and Technology
09-2017
Bachelor of Science - Industrial Engineering
University of Tehran
09-2014
Skills
- Product development
- Team management & leadership
- Customer Research & Churn Analysis
- Digital Marketing
- Market Research & Opportunity Analysis
- Communication
Accomplishments
- Admitted to Master in Public Administration in International Development at Harvard Kennedy School (2020)
- Handball Awards: 2nd Place, University of Tehran Sports Contest (2011) and 3rd Place, National Students’ Sports Olympiad (2012)
Affiliations
- Mountaineering & camping
- Traveling
- Reading about development
- Socializing
Languages
Persian
First Language
English
Proficient (C2)
C2
German
Elementary (A2)
A2
Timeline
Co-Founder & Digital Marketing Lead
DigiPrimus (digiprimus.com)
05.2025 - Current
Co-Founder & Product Manager
ArbiQuest (arbiquest.com)
06.2024 - 04.2025
Co-Founder
OABeans (oabeans.com)
09.2020 - 04.2025
Amazon Seller
Self Employed (evernate.com)
03.2020 - 11.2022
Co-Founder & Managing Director
IranAmaze (iranamaze.com)
05.2019 - 06.2025
Director of Poverty & Development Lab
Sharif Policy Research Institute (SPRI)
01.2017 - 06.2019
Co-Founder & Business Lead
Homasay
05.2016 - 03.2017
Master of Science - Socioeconomic Systems Engineering
Iran University of Science and Technology
Bachelor of Science - Industrial Engineering
University of Tehran
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