Micke Trygg
Stockholm
Summary
Entrepreneurial Marketing Manager offering progressive experience in operations leadership. Skilled at identifying and implementing process improvements to drive efficiency and productivity. Motivating leader with proven success managing cross-functional teams.
Overview
24
24
years of professional experience
Work History
Senior Brand Manager
Spring Wine & Spirits
Stockholm
12.2023 - Current
- Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
- Developed and implemented successful marketing strategies for a new brand.
- Collaborated with sales teams on product launches, promotions, and pricing strategies.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
- Designed sales-driven programs and promotions to facilitate team objectives.
Founder
TRY 99 - Sprits and Wine
Stockholm
09.2021 - Current
- Solved organizational and departmental problems by implementing successful corrective action plans.
- Analyzed operations to evaluate company performance, determining areas of potential improvement.
- Approved and negotiated contracts with distributors and suppliers.
- Negotiated key initial contracts and established plans to formalize structure and support growth.
- Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
Marketing Manager
MRF Group
Stockholm
09.2021 - Current
- Devised innovative strategies to drive customer engagement.
- Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Mentored marketing and sales personnel on best practices and protocols to maximize productivity.
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
Founder
TRY 99 - Marketing Consulting
Stockholm
09.2020 - 09.2021
- Led organization, established business direction and actualized operational plans to meet goals.
- Oversaw strategic business decision-making to develop, enhance and enforce business mission.
- Revitalized business plans and realigned company objectives to increase overall profits.
- Determined revenue and profit impacts of market strategies and led business direction toward profitable channels.
- Implemented robust policies and organizational structures to underpin successful expansion and drive continuous growth.
Marketing Manager
Pernod Ricard Northern Europe
Stockholm
02.2018 - 09.2020
- Mentored marketing personnel on best practices and protocol to maximize productivity.
- Liaised with sales, technical services and customer relations personnel to drive on-time, under-budget project completion.
- Achieved profitability goals by developing and implementing all local commercial activities.
- Created award-winning programs, strategies, and sales tools from concept to completion, resulting in greater team efficiency and effectiveness.
- Directed market planning and research to identify new business opportunities.
Senior Brand Manager
Pernod Ricard Northern Europe
Stockholm
04.2016 - 02.2018
- Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with consumer demands.
- Forecasted sales numbers and product profitability to determine ideal strategies.
- Strategized approaches to meet objectives and capitalize on emerging opportunities.
- Collaborated with brand development teams to identify opportunities to scale programs.
- Designed sales-driven programs and promotions to facilitate team objectives.
Trade Marketing Manager
Pernod Ricard Northern Europe
Stockholm
03.2015 - 02.2018
- Owned marketing campaigns from initial scope through execution and refinement.
- Optimized point-of-sale campaigns to engage consumers for traffic-generation and sales conversion.
- Collaborated with sales department and marketing team to create opportunities for brand awareness for all marketing and sales channels.
- Analyzed KPIs for online media to create performance reports.
- Liaised with sales, technical services and customer relations personnel to drive on-time, under-budget project completion.
Senior Event Manager
Pernod Ricard Sweden
Stockholm
11.2011 - 03.2015
- Prepared, monitored, and maintained event budgets.
- Attended and participated in industry events.
- Coordinated vendors, timelines and budgets for events.
- Recommended money-saving strategies for events.
- Trained customer service, marketing and sales teams for events.
Founder
Mitoli Group AB - Restaurants and Consulting
Stockholm
01.2008 - 11.2011
- Revitalized business plans and realigned company objectives to increase overall profits.
- Established new workflow and employee training processes to improve operational efficiency.
- Built relationships with strategic partners leading to business development opportunities.
- Monitored industry trends and introduced new services to update marketing strategies.
- Administered day-to-day operations, including accounting and budget management, business development, performance metrics and customer service.
Key Account Manager
Operakällaren AB
Stockholm
03.2006 - 04.2008
- Managed key enterprise account with responsibility for sales, contracts, negotiations and reporting.
- Cultivated client loyalty through consistent quality, productivity, exemplary service and proactive management.
- Negotiated contract terms with clients and established important deadlines.
- Followed up with clients to gauge product success and promote satisfaction.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Restaurant Bar Manager & Procurement Manager
Operakällaren AB
Stockholm
02.2002 - 04.2008
- Interviewed, hired and trained staff to improve customer retention and bolster sales.
- Monitored cash intake to reduce discrepancies.
- Completed thorough opening, closing and shift change functions to maintain operational standards each day.
- Maintained detailed inventory of bar supplies and stocked work areas.
- Reorganized bar stations to streamline service flow.
Education
Diploma - Digital Marketing Management
Escils
Portland05.2021
MMBA - Business Administration
IBM Institute
Berlin02.2020
Diploma - Adobe Creative Cloud
Mediakurser
Stockholm05.2015
Diploma - International Marketing II
P.R University
Paris10.2014
Diploma - International Marketing
P.R University
Paris04.2012
Diploma - Digital Marketing Management
Berghs School of Education
Stockholm05.2010
Diploma - Finance & Law - Restaurateurs
Niagara Educations
Stockholm05.2008
Bachelor - Business Marketing
Berghs School of Communication
Stockholm06.2007
Skills
- Competitive and Trend Analysis
- Customer Relationship Management (CRM)
- Marketing campaign management
- Product Launch
- Tactical planning
- Brand-building strategies
- Team management
- Process improvement
- Inventory management
- Communications
- Budget formulation
- Analytical
Additional Information
Microsoft Office - Microsoft Teams - Creative Cloud
Google Workspace - Squarespace - Movavio
QMI - Cognos Analytics - PowerBi
Swedish - Native
English - Advanced
Driving license
References
References available upon request
Timeline
Senior Brand Manager
Spring Wine & Spirits
12.2023 - Current
Founder
TRY 99 - Sprits and Wine
09.2021 - Current
Marketing Manager
MRF Group
09.2021 - Current
Founder
TRY 99 - Marketing Consulting
09.2020 - 09.2021
Marketing Manager
Pernod Ricard Northern Europe
02.2018 - 09.2020
Senior Brand Manager
Pernod Ricard Northern Europe
04.2016 - 02.2018
Trade Marketing Manager
Pernod Ricard Northern Europe
03.2015 - 02.2018
Senior Event Manager
Pernod Ricard Sweden
11.2011 - 03.2015
Founder
Mitoli Group AB - Restaurants and Consulting
01.2008 - 11.2011
Key Account Manager
Operakällaren AB
03.2006 - 04.2008
Restaurant Bar Manager & Procurement Manager
Operakällaren AB
02.2002 - 04.2008
Diploma - Digital Marketing Management
Escils
MMBA - Business Administration
IBM Institute
Diploma - Adobe Creative Cloud
Mediakurser
Diploma - International Marketing II
P.R University
Diploma - International Marketing
P.R University
Diploma - Digital Marketing Management
Berghs School of Education
Diploma - Finance & Law - Restaurateurs
Niagara Educations
Bachelor - Business Marketing
Berghs School of Communication