Summary
Overview
Work History
Education
Skills
Additional Information
References
Timeline
Generic

Micke Trygg

Stockholm

Summary

Entrepreneurial Marketing Manager offering progressive experience in operations leadership. Skilled at identifying and implementing process improvements to drive efficiency and productivity. Motivating leader with proven success managing cross-functional teams.

Overview

24
24
years of professional experience

Work History

Senior Brand Manager

Spring Wine & Spirits
Stockholm
12.2023 - Current
  • Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
  • Developed and implemented successful marketing strategies for a new brand.
  • Collaborated with sales teams on product launches, promotions, and pricing strategies.
  • Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
  • Designed sales-driven programs and promotions to facilitate team objectives.

Founder

TRY 99 - Sprits and Wine
Stockholm
09.2021 - Current
  • Solved organizational and departmental problems by implementing successful corrective action plans.
  • Analyzed operations to evaluate company performance, determining areas of potential improvement.
  • Approved and negotiated contracts with distributors and suppliers.
  • Negotiated key initial contracts and established plans to formalize structure and support growth.
  • Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.

Marketing Manager

MRF Group
Stockholm
09.2021 - Current
  • Devised innovative strategies to drive customer engagement.
  • Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Mentored marketing and sales personnel on best practices and protocols to maximize productivity.
  • Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.

Founder

TRY 99 - Marketing Consulting
Stockholm
09.2020 - 09.2021
  • Led organization, established business direction and actualized operational plans to meet goals.
  • Oversaw strategic business decision-making to develop, enhance and enforce business mission.
  • Revitalized business plans and realigned company objectives to increase overall profits.
  • Determined revenue and profit impacts of market strategies and led business direction toward profitable channels.
  • Implemented robust policies and organizational structures to underpin successful expansion and drive continuous growth.

Marketing Manager

Pernod Ricard Northern Europe
Stockholm
02.2018 - 09.2020
  • Mentored marketing personnel on best practices and protocol to maximize productivity.
  • Liaised with sales, technical services and customer relations personnel to drive on-time, under-budget project completion.
  • Achieved profitability goals by developing and implementing all local commercial activities.
  • Created award-winning programs, strategies, and sales tools from concept to completion, resulting in greater team efficiency and effectiveness.
  • Directed market planning and research to identify new business opportunities.

Senior Brand Manager

Pernod Ricard Northern Europe
Stockholm
04.2016 - 02.2018
  • Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with consumer demands.
  • Forecasted sales numbers and product profitability to determine ideal strategies.
  • Strategized approaches to meet objectives and capitalize on emerging opportunities.
  • Collaborated with brand development teams to identify opportunities to scale programs.
  • Designed sales-driven programs and promotions to facilitate team objectives.

Trade Marketing Manager

Pernod Ricard Northern Europe
Stockholm
03.2015 - 02.2018
  • Owned marketing campaigns from initial scope through execution and refinement.
  • Optimized point-of-sale campaigns to engage consumers for traffic-generation and sales conversion.
  • Collaborated with sales department and marketing team to create opportunities for brand awareness for all marketing and sales channels.
  • Analyzed KPIs for online media to create performance reports.
  • Liaised with sales, technical services and customer relations personnel to drive on-time, under-budget project completion.

Senior Event Manager

Pernod Ricard Sweden
Stockholm
11.2011 - 03.2015
  • Prepared, monitored, and maintained event budgets.
  • Attended and participated in industry events.
  • Coordinated vendors, timelines and budgets for events.
  • Recommended money-saving strategies for events.
  • Trained customer service, marketing and sales teams for events.

Founder

Mitoli Group AB - Restaurants and Consulting
Stockholm
01.2008 - 11.2011
  • Revitalized business plans and realigned company objectives to increase overall profits.
  • Established new workflow and employee training processes to improve operational efficiency.
  • Built relationships with strategic partners leading to business development opportunities.
  • Monitored industry trends and introduced new services to update marketing strategies.
  • Administered day-to-day operations, including accounting and budget management, business development, performance metrics and customer service.

Key Account Manager

Operakällaren AB
Stockholm
03.2006 - 04.2008
  • Managed key enterprise account with responsibility for sales, contracts, negotiations and reporting.
  • Cultivated client loyalty through consistent quality, productivity, exemplary service and proactive management.
  • Negotiated contract terms with clients and established important deadlines.
  • Followed up with clients to gauge product success and promote satisfaction.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.

Restaurant Bar Manager & Procurement Manager

Operakällaren AB
Stockholm
02.2002 - 04.2008
  • Interviewed, hired and trained staff to improve customer retention and bolster sales.
  • Monitored cash intake to reduce discrepancies.
  • Completed thorough opening, closing and shift change functions to maintain operational standards each day.
  • Maintained detailed inventory of bar supplies and stocked work areas.
  • Reorganized bar stations to streamline service flow.

Education

Diploma - Digital Marketing Management

Escils
Portland
05.2021

MMBA - Business Administration

IBM Institute
Berlin
02.2020

Diploma - Adobe Creative Cloud

Mediakurser
Stockholm
05.2015

Diploma - International Marketing II

P.R University
Paris
10.2014

Diploma - International Marketing

P.R University
Paris
04.2012

Diploma - Digital Marketing Management

Berghs School of Education
Stockholm
05.2010

Diploma - Finance & Law - Restaurateurs

Niagara Educations
Stockholm
05.2008

Bachelor - Business Marketing

Berghs School of Communication
Stockholm
06.2007

Skills

  • Competitive and Trend Analysis
  • Customer Relationship Management (CRM)
  • Marketing campaign management
  • Product Launch 
  • Tactical planning
  • Brand-building strategies
  • Team management
  • Process improvement
  • Inventory management
  • Communications
  • Budget formulation
  • Analytical

Additional Information

Microsoft Office - Microsoft Teams - Creative Cloud

Google Workspace - Squarespace - Movavio

QMI - Cognos Analytics - PowerBi

Swedish - Native

English - Advanced

Driving license

References

References available upon request

Timeline

Senior Brand Manager

Spring Wine & Spirits
12.2023 - Current

Founder

TRY 99 - Sprits and Wine
09.2021 - Current

Marketing Manager

MRF Group
09.2021 - Current

Founder

TRY 99 - Marketing Consulting
09.2020 - 09.2021

Marketing Manager

Pernod Ricard Northern Europe
02.2018 - 09.2020

Senior Brand Manager

Pernod Ricard Northern Europe
04.2016 - 02.2018

Trade Marketing Manager

Pernod Ricard Northern Europe
03.2015 - 02.2018

Senior Event Manager

Pernod Ricard Sweden
11.2011 - 03.2015

Founder

Mitoli Group AB - Restaurants and Consulting
01.2008 - 11.2011

Key Account Manager

Operakällaren AB
03.2006 - 04.2008

Restaurant Bar Manager & Procurement Manager

Operakällaren AB
02.2002 - 04.2008

Diploma - Digital Marketing Management

Escils

MMBA - Business Administration

IBM Institute

Diploma - Adobe Creative Cloud

Mediakurser

Diploma - International Marketing II

P.R University

Diploma - International Marketing

P.R University

Diploma - Digital Marketing Management

Berghs School of Education

Diploma - Finance & Law - Restaurateurs

Niagara Educations

Bachelor - Business Marketing

Berghs School of Communication
Micke Trygg