Michelle Zhang
Summary
Second-year student based in Stockholm with a focus on sales, marketing, and content development. Digital marketing professional skilled in SEO strategy, content creation, and campaign execution, resulting in enhanced brand visibility and audience engagement.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Sales & Marketing Representative
Noxit
Stockholm
09.2025 - Current
- Enhanced site performance and brand consistency through SEO strategies using WordPress, Elementor, and Yoast.
- Produced onboarding videos and a C-level podcast to increase product adoption and visibility.
- Executed email outreach campaigns to engage target audiences effectively.
- Increased LinkedIn followers to expand brand reach and engagement.
- Collaborated on promotional materials for sales campaigns to drive revenue growth.
Founder
Pluggklar UF
Stockholm
09.2025 - Current
- Developed branding and marketing strategy for student-focused platform to enhance high school productivity.
- Conducted market research to identify customer needs and emerging trends in education.
- Trained employees on digital marketing techniques to drive engagement and increase reach.
- Managed social media platforms, boosting brand awareness and audience interaction effectively.
UGC Creator
Wispr Flow
San Francisco
09.2025 - Current
- Generated over 3.5 million impressions, one million likes, and 500 thousand shares in one month by scripting, editing, and publishing short-form content for students.
- Collaborated with team members to develop innovative marketing campaign ideas.
- Utilized digital tools for scheduling posts and managing online content efficiently.
- Participated in team meetings to share insights and enhance project planning.
UGC Strategist
Cluely
San Francisco
08.2025 - Current
- Generated over 4 million impressions and 500,000 likes in one month through student-focused video marketing.
- Increased Swedish turnover and customer adoption via targeted marketing strategies.
- Collaborated with marketing team to achieve over 100 million monthly views.
- Analyzed industry trends to identify business growth opportunities.
- Developed strategic marketing plans and initiatives through team collaboration.
Graphic Designer
GiggleByte AB
Stockholm
08.2025 - 09.2025
- Designed over 15 branded assets for web, campaigns, and social media using Figma and Illustrator.
- Collaborated with team members to generate innovative concepts and strategies.
- Researched current design trends, integrating fresh ideas into projects.
Co-Founder
The Way
Stockholm
04.2025 - 05.2025
- Launched youth-focused streetwear brand, overseeing visual identity and implementing viral TikTok strategy.
- Achieved over 100K views within two weeks, engaging fashion-minded teens.
- Developed storytelling techniques to enhance brand narratives.
- Cultivated relationships with key customers, vendors, and partners for business growth.
PRAO - Startup Operations Assistant
Biofiber Tech
Stockholm
04.2023 - 05.2023
- Streamlined financial data and administrative workflows, enhancing operational clarity and sustainability.
- Provided feedback on operational issues during team meetings to drive effective solutions.
- Supported daily operations by organizing tasks and managing schedules for optimal efficiency.
Education
High School Diploma -
The Viktor Rydberg Schools Foundation
Sweden, Stockholm01-2027
High School Diploma -
Vasa International School of Stockholm
Sweden, Stockholm01-2024
Skills
- Digital marketing
- Content creation
- SEO strategy
- Graphic design
- Social media management
- Project management
Affiliations
- Founded and led a 40-member student organization that strengthens Asian representation and cultural exchange
- Organized large-scale events, including networking meetups, food festivals, and educational sessions on heritage and identity
- Elected to represent over 140 students in the Natural Science Program, oversaw planning, finances, and coordination to deliver a memorable graduation experience
Languages
Chinese (Mandarin)
First Language
Swedish
Proficient (C2)
C2
English
Proficient (C2)
C2
Spanish
Intermediate (B1)
B1
Accomplishments
- Won first place in the IB Community Project competition by producing a video campaign on ADHD awareness, reaching over 1,500 impressions, and led storytelling and media production to reduce stigma and promote understanding through accessible content
- Best academic award
- Certificate of Recognition – Social Science
Certification
- SEO playbook for agencies with Andy Crestodina
Timeline
Sales & Marketing Representative
Noxit
09.2025 - Current
Founder
Pluggklar UF
09.2025 - Current
UGC Creator
Wispr Flow
09.2025 - Current
UGC Strategist
Cluely
08.2025 - Current
Graphic Designer
GiggleByte AB
08.2025 - 09.2025
Co-Founder
The Way
04.2025 - 05.2025
PRAO - Startup Operations Assistant
Biofiber Tech
04.2023 - 05.2023
High School Diploma -
The Viktor Rydberg Schools Foundation
High School Diploma -
Vasa International School of Stockholm