Michael Warner

Territory Management: Develop and implement sales strategies to maximise territory growth, identify new business opportunities and increase market share across key industrial sectors.

• Identified and secured new customers and distribution partners, expanding product adoption and generating sustainable revenue growth, exceeding KPI targets of £300,000 per annum.
• Drove sales growth across the Southeast of England for Ejendals, a prominent Swedish manufacturer of premium hand and foot protection under the TEGERA and JALAS brands.
• Distributor Development: Build and maintain strong relationships with key distribution partners, supporting their sales teams through product training, joint customer visits and targeted sales initiatives.
• End-User Engagement: Work directly with end users to understand their workplace safety requirements, identify product opportunities and recommend suitable hand and foot protection solutions through authorised distribution channels.
• Technical Product Support: Conduct workplace assessments, product demonstrations and wearer trials, providing expert guidance on safety standards, product suitability, comfort and performance.
• Account Development: Strengthen existing customer relationships, identify opportunities to increase product penetration and develop long-term strategic partnerships.
• Developed and supported targeted sales campaigns, product launches, and promotional initiatives, increasing brand awareness and generating demand.

Key Account Management: Managed relationships across two British Sugar sites, developing a strong understanding of customer requirements and identifying opportunities to improve service and increase sales. Working with the end user to achieve contracted cost savings of £145,000K

Identified and developed new business opportunities, maximising revenue within existing accounts and targeting further growth by introducing manufacturers and training opportunities to strengthen working relationships.

• Sales Growth: Identified opportunities to expand product ranges and increase customer spend through a consultative, solutions-focused sales approach. Award winner for Share of Wallet 2023, as well as part of the Branch Team of the year 2023.
• Strategic Account Development: Developed long-term customer relationships by understanding operational requirements, identifying opportunities for improvement and delivering value-added solutions.
• Developed strong customer relationships by engaging regularly to understand their needs and preferences. and facilitated business growth across two British Sugar sites.
• Built and maintained strong relationships with key stakeholders, ensuring understanding of customer needs and alignment with commercial objectives.
• Engaged with customers and internal teams to provide effective solutions, address issues and uphold high levels of customer satisfaction.
• Business Development Manager | Rubix

Oversaw daily operations and strategic development of an independent MRO distribution business, prioritising customer relationships and operational efficiency for sustainable growth.

• £450,000 Turnover with net margin of £10,000 per month. Employed Trade Counter Manager for 1500sq ft industrial unit.
• Commercial Management: Managed pricing, quotations, sales opportunities and customer negotiations to support profitability and business growth.
• Business Development: Identified and secured new business opportunities across Norfolk and Suffolk, building a customer base across industrial and commercial sectors.
• Sales and Account Management: Developed and maintained long-term customer relationships, identifying purchasing requirements and delivering tailored product solutions.
• Supplier Relationships: Managed relationships with suppliers and manufacturers to ensure competitive pricing, product availability and reliable customer service.
• Customer Service: Delivered a customer-focused, relationship-led service, prioritising responsiveness, reliability and long-term partnerships.
• Developed and managed an independent maintenance, repair and operations (MRO) distribution business, enhancing service delivery for customers across Norfolk and Suffolk.